...CHAPTER 1 INTRODUCTION INTRODUCTION Money lending in one form or the other has evolved along with the history of the mankind. Even in the ancient times there are references to the moneylenders. Shakespeare also referred to ‘Shylocks’ who made unreasonable demands in case the loans were not repaid in time along with interest. Indian history is also replete with the instances referring to indigenous money lenders, Sahukars and Zamindars involved in the business of money lending by mortgaging the landed property of the borrowers. Towards the beginning of the twentieth century, with the onset of modern industry in the country, the need for government regulated banking system was felt. The British government began to pay attention towards the need for an organised banking sector in the country and Reserve Bank of India was set up to regulate the formal banking sector in the country. But the growth of modern banking remained slow mainly due to lack of surplus capital in the Indian economic system at that point of time. Modern banking institutions came up only in big cities and industrial centres. The rural areas, representing vast majority of Indian society, remained dependent on the indigenous money lenders for their credit needs. Independence of the country heralded a new era in the growth of modern banking. Many new commercial banks came up in various parts of the country. As the modern banking network grew, the government began to realise that the banking sector was...
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...EXECUTIVE- SUMMARY The primary objective of this project is based on a methodological study, as it required to me to understand Indian consumer behavior related to the investments in mutual funds. To execute the knowledge, I preferred to study about the mutual funds and some other popular investments options in India. Thus the first part of the project based on learning the following in details: ➢ About Religare ➢ Product and services of Religare ➢ Services and charges provided by Religare ➢ Consumer behavior ➢ Analysis of Investors profiles ➢ Some popular Investments options in India ➢ Mutual Funds ➢ Market survey and research. After undergoing the training about the products and operational features. I started exploring the product and contact the prospective customers by way of tele callings, emails, corporate presentations, road shows and by arranging canopy. My primary aim was to give better options to the prospective customers by offering them products specialized features and its unique incomparable qualities in the services provided by Religare securities limited. OBJECTIVE OF THE STUDY The objective of this research and survey is to know the Indian consumers behavior related to the investment in Mutual Funds. In this research & survey firstly I tried to analyze the various popular investment options available in India, and their strengths and weaknesses. Apart from this I also tried to find out the...
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