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Competing Values Model

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Dr. John Kotter is one of today's most sought after speakers on leading change. Go to https://www.youtube.com/watch?v=2Yfrj2Y9IlI and watch the video. In one of his books, he noted two prerequisites for change: a solution and a sense of urgency. What is his point in the video. Why is a sense of urgency so important? Have you ever seen change fail because there was not a sense of urgency? (300 words minimum)

Dr. John Kotter is a guru of leadership. In his book Leading change he outlined eight important stages which are important for bringing change in any organization. Sense of urgency is one of the most important stages/step. According to Kotter, sense of urgency means to push or fight against those employees who are complacent. It is very important in the process of change as it gives a little push and put pressure on the employees. Complacency is detrimental for change. Complacency is a mindset which is found in almost every organization. It basically refers to those employees who are not willing to change or adapt new things as they believe that they have always done things like this and will continue to do that the same way. They are not very flexible.
This attitude can only be changed if you instill sense of urgency in your employees. Change is inevitable. If you want to be successful then you have to bring changes in your organization. Changes can be simple like buying new computers or complication like bringing strategical changes. You cannot avoid changes but if you can manage them well then the organization can succeed and achieve their objectives.
Sense of urgency is important in process of change as it pushes employees to achieve their goals. They feel pressured and push themselves too. It motivates them and they feel valued. According to Kotter, if you cannot develop sense of urgency then they will not move forward to the next step.

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