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Competition

In: Business and Management

Submitted By alexisday8214
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COMPETITION

Introduction
The umbrella market in India is extremely vibrant (Gulati & Jain, 2010). Umbrellas are commonly, as well as, extensively utilized in India to protect against rain and sun. The drastic growth in India’s population, changes in climatic conditions and social outlook, as well as an increasing income has led to an increased demand for umbrellas. The most common types of umbrellas in the Indian market are the straight (ordinary), as well as, folding umbrellas that are utilized by children, gents, and ladies. The intensity of the market in India is what made my company (Umbswift Company) to explore the Indian Umbrella market. However, entry into this market does not go without competition from large and established umbrella sellers in India.

Competition
There are numerous umbrella sellers and manufacturers in India. These sellers and manufacturers pose a significant threat of competition to any individual or company intending to enter in this market. Among the sellers in India include, Delhi Tripal House, Minitec Systems, Anchor Umbrella and Awning, Bamotra Industries and many other small and large industries (Roy, 2012). Nonetheless, Delhi Tripal House poses the greatest threat of competition since it manufactures umbrellas of different types which it exports and sells directly to consumers without the use of middle men. Other industries do not sell directly to consumers. External competition may not be a key threat owing to the numerous companies that sell umbrellas in India. This scares away investors from outside.
These companies have earned recognition from the Indian people due to their long existence in this market (Roy, 2012). They have been able to contribute to the government in terms of tax for a long time. They have also been able to participate in numerous cultural promotion occasions to show their solidarity with the...

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