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Competitive Advantage Factors

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COMPETITIVE ADVANTAGE
Introduction
The aim of strategic management is to determine, create and maintain the competitive advantage of a firm. Competitive advantage is a firm’s ability to provide value to customers that exceed what its competitors can provide. Besides that, competitive advantage can be gained through maximal capitalization of the attributes and resources of the organization. Thus, competitive advantage is a strategy that organizations use to differentiate itself from its’ competitors.

Superior value
Superior value is a type of competitive advantage when value of products and services that are produced is superior to the competitor’s value. Superior value can be gained by differentiating the company products and service from its’ competitors. For example, FedEx was one of the first companies to introduce package-tracking capability. This tracking capability allows FedEx customer to track their package along its’ route of being delivered. Thus, FedEx gained superior value over its’ competitors by providing such a service. Although other courier services eventually provided such service, FedEx capitalized on its’ superior value and continuously upgrade it. Therefore, other courier services could not match up its package tracking services.

Rarity
When a company capitalizes on its product/service rarity, it gives the company a competitive advantage where no other firms have the capabilities needed to provide the quality and quantity of product and services it produces. Rarity competitive advantage can be gained through technological breakthroughs or innovation of product and services in differentiating from competitors. For example, Apple built a rare and sustainable competitive advantage by introducing iCloud. iCloud is a internet data storage which is available in Apple products. iCloud allows downloading of application, files and photos from

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