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Competitive Analysis

In: Business and Management

Submitted By dirbenc
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Who are we and how did we get here?
A lifelong triathlete, John Fixx has a passion for technology. John graduated from the California Institute of Technology receiving his Master’s degree in 1979 and upon graduation began work in the medical device industry. In 2003, John left his position as an electrical engineer to pursue his dream of making high tech training devices that are not only affordable, but also accurate and reliable. John founded Bedejajomi in 1994 with a number of like-minded engineers. After throwing everyone’s names into a pot and stirring a while, we got a name as unique as our products; Bedejajomi. Intensity, introduced in 2005, was the first wearable performance monitor available to the average consumer that allowed downloading of stored data. With the success of Intensity Bedejajomi was able to expand the product line, providing training devices tailored specifically for runners, cyclists and swimmers.
Now, Bedejajomi is getting ready for the next step in wearable performance monitoring. Until recently wireless technology has not been mature enough to replace the cables we have used to transfer data. With recent advances in wireless technology as well as in battery technology, Bedejajomi is about to set a new standard for performance monitoring.

Factors
The interesting part about the BitFit is that it can be marketed to any age group for the most part, barring toddlers. We currently live in a society that strives to push healthy eating and every street you walk down there is a CrossFit facility. Although obesity might be on a rampant rage we believe that our product, the BitFit will allow for interaction to play a huge role in getting adults, kids, and elderly people alike to start paying attention to what they are doing to their bodies. The key factors that we believe will keep us competitive are the fact that all the other

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