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Competitive Positioning for Nestle

In: Business and Management

Submitted By dsmishra1411
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Competitive Positioning for Nestle

Executive Summary:

Nestle is a MNC corporation which is based in Vevey, Switzerland. The turnover of the corporation is 86$ bn dollars. This is a private sector organization and has more than 325,000 employees. Nestle Everyday Ghee is a main product of the organization in India. The Ghee is effectively packaged with neat cover for hygienic layered complete packing. In this report we study the corporation, its background, the financial and competitive strength in market of their product “NESTLE EVERYDAY GHEE”.

Table of contents:

1. Introduction to company and product background

2. Market analysis of Milk products - ghee

3. SWOT

4. PEST

5. Ansoff model with Mckinsey 7S model

6. Customer traits with segmentation

7. Positioning strategy from value proposition

8. Conclusion

Introduction to company and product background

The corporation NESTLE is the largest food corporation in world in terms of revenues. This Organization was formed in 1905 by merger of Anglo-Swiss Milk Company, and Farine Lactée Henri Nestlé. In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the world's most profitable corporation. With a market capitalisation of $233 billion, Nestlé ranked No. 9 in the FT Global 500, 2013. The company has presence across India with seven manufacturing facilities and four branch offices spread across the region. The four branch offices in the country help facilitate these sales and marketing of all its products. Nestle India Ltd was incorporated in the year 1956. The product NESTLE EVERYDAY GHEE is a milk product which is essential as a food ingredient utilised for preparing healthy food, used orally or with other...

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