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Competitive Review

In: Business and Management

Submitted By ejones106
Words 633
Pages 3
Competitive review
W
Downtown Atlanta Twelve Centennial Park

Background Information W Downtown Atlanta - 45 Ivan Allen Jr. Boulevard - Residence and Hotel - 237 Guest Rooms - 6 Different Guest Room Options - 8 Meeting Areas - Built in the year 2009 -­‐ Rated 4 Star Hotel Twelve Centennial Park - 817 W. Peachtree Street Suite 400 - Residence and Hotel - Combination of a Private club feeling with “unobtrusive” hospitality - 102 guest rooms - 5 conference/Meeting rooms - Built October 31,2005 - Rated 4 Star Hotel

Location W Downtown Atlanta - Below 1 mile radius: Atlanta Aquarium, Centennial Park, Phillips Arena, CNN Center - 1-­‐5 mile radius: GA Dome, Zoo Atlanta, Fox Theatre, Piedmont, Atlantic Station, World of Coca Cola - 5-­‐10 mile Radius: Buckhead Shopping District, Airport Twelve Centennial Park - In the heart of downtown Atlanta below 1 mile radius from CNN Center, Centennial Park, Coca Cola Factory, Georgia Aquarium - 1-­‐5 miles from The GA Dome, Phillips Arena, Piedmont Park - Convenient location of The 12 in Atlantic Station - 5-­‐10 miles Buckhead Shopping, Restaurants, and the airport

Demographics W Downtown Atlanta Business People Families Women Men Twelve Centennial Park Business People Families Women Men

Business People W Downtown Atlanta Wired Business Center, Borrow a Laptop, Open 24 Hours, Fax-­‐Copy-­‐Scan, Workstation/Laptops, Heliport, 8906 sq. ft. event/ meeting space fully equipped with your preference and needs

Twelve Centennial Park Entire property equipped with complimentary Wi-­‐Fi capabilities 24 hour Business Center with fax machine, scanner, copier and Dell computer Meeting and event space includes 2 large meeting rooms, a pre-­‐function area, as well as a lounge and executive boardroom

Family Acura Experience, Daycare, Pool, Dog Care, Laundry service Valet Parking, Pool, Laundry Services, Various Family Packages including tickets to the surrounding attractions, a lot of security, smoke free zone

Women W Downtown Atlanta Bliss Spa, Whatever Whenever Concierge, IPhone Application, Environmental Practices enforced

Twelve Centennial Park Full wedding services with expert Atlanta Event Planners

Men W Downtown Atlanta Living Room, BLT Steak, Sweat Fitness Area, Wet Bar, Drink Shop Twelve Centennial Park Fitness Center, Bar/Lounge, Complimentary Newspaper in the Lounge, Plasma Televisions with satellite

Price for the weekend of April 11-­‐14, 2013 W Downtown Atlanta - Standard Room: 580.29 usd - Deluxe Room: 937.28 usd - 2 Bedroom Suite: speculation on internet 3000/ night = 6000 usd Twelve Centennial Park - Standard Room: 680.92 usd - Deluxe Room: 750.52 usd - 2 Bedroom Suite: 1284.12 usd

Weaknesses W Downtown Atlanta - No free Wi-­‐Fi; costs 14.95 usd - Valet Parking 30 usd per day - No activities for children - No bus shuttle to and from airport - More expensive Twelve Centennial Park - No bus shuttle - Valet Parking only for 22 usd a day - No childcare services

Advantages of Twelve Centennial Park - 24 hour room service - Children under 16 stay for free when occupying parent/ guardian’s room - Pets allowed with a maximum of 2 pets per room - Property is a member of Preferred Hotels & Resorts - Free high speed Wi-­‐Fi - Televisions in the lobby - Pool/Fitness Center - Event Catering - Limo/Town Car services

Advantages of W Downtown Atlanta
- Hungry? 4 Restaurants and/or lounges - Standard amenities include: walk-­‐in closet, W signature bed, Bliss Spa sink side six, W Waffle spa robes, office desk fully equipped, W pet bed available - Wedding Event: Your Wow Vows specialist, Proposal on rooftop, engagement customizable website, Bachelorette Bliss Spa event - Meeting Event: Sensory Set-­‐Up, plasma screens, meeting planner redeem Starwood meeting planner points

So which hotel is better? - Both provide upscale experience - Targeted differently - Twelve target more towards business and stable guest - W targets youthful and energetic people - Twelve traditional events and meetings - W attention to detail, events and meetings would be over the top - W is more expensive than Twelve - W offers many in-­‐hotel amenities such as spa, lounges, restaurants, and boutiques

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