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Competitive Strategies and Government Policies

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Competitive Strategies and Government Policies of Apple, Inc.

Competitive Strategies and Government Policies of Apple, Inc. In any industry, when a company is seen as competition, there becomes some sort of target on the company’s back. The company that is successful will now feel the pressure to succeed and to continue leading the industry. This pressure can either be a crippling affect or can be the best motivation for the company. Apple has entered into the technological mobile devices industry with a boom and instilled fear into competitors inside the same industry. Although Apple prices their products at a higher selling price, their products are often referred to as elite and worth the extra cost. The cost of Apple’s merchandise, which was seen as a weakness to competitors, has proven to help boost in their success.
Competition and Mergers
As a new company entering the market, one would aspire to be like Apple. Apple is a billion dollar industry in technology that has over 30 years of experience that can teach any new business how to be successful. In addition, Apple has learned from past mistakes like pricing a product too high and also limiting the color of a product to one color. For example, when the IPod first came out in the early 2000's it was priced at $999.99 one cent short of one thousand dollars. The IPod was priced at this point because they wanted to seem like an exclusive product. The downfall to their new product was that it only synced with Apple computers restricting the flexibility of the exclusive product.
Apple can teach a new company about globalization, because they are a global business that has made billions of dollars and will continue to make billions. Apple thinks outside the box by making their products faster and with more capacity than competitors. In addition, Apple tends to be the first to make a product

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