Competitor Analysis of Whirlpool Corporation with Special Reference to the Stabilizer Market in Surat

In: Business and Management

Submitted By bhadresh
Words 12090
Pages 49
EXECUTIVE SUMMARY

The objective of summer training from academic learning point of view is to provide an interaction with real world and understand the problems, issues and challenges being faced by corporate world, and to give an opportunity to the student to apply the learning at campus. The trainee is expected to work on live projects and work out a feasible solution for the same. For the learner, it is an opportunity to understand about the functioning of the organization at broader level, understanding and experiencing what to expect after joining the corporate world. It is an opportunity to understand work culture.
On 15st March 2012 I started my project under the guidance of Mr. CHIRAG THAKKAR (Asst. Manager) SURAT. I have been allocated the area for survey in SURAT. The areas covered by me which are Varachha, Parvat patiya, Station area, Katargam, etc.

In 1st phase of this project I have visited service centre of Whirlpool at Adajan for collecting technical information of stabilizers that Whirlpool manufactures.

In 2nd phase of the research I have visited to dealers of stabilizers in Surat for doing survey about different brand of stabilizers.

In 3rd phase I have prepared a summary report of Surat electronic market on that basis it observed that stabilizer market is on peak in Surat due to problem of voltage fluctuation and thus competition is enormous.

In 4th phase I prepared few questionnaire and on that basis done survey in different electronic retail outlets in Surat.

In 5th phase of the research I analyzed the entire thing and on that basis I prepared a report.







Objectives :

Primary Objective:

“To study the competitive environment of stabilizer market”

Secondary…...

Similar Documents

Whirlpool

...Whirlpool’s design team used their customer’s preferences as the basis of the company’s criteria. Whirlpool premised that to discover the preferences of their customers would make for a much more grandiose idea over the traditional area of focus, which is would be the “bottom- line”. The observance of the “bottom- line” is an intrinsic portion of measuring the stability and health of a company’s core structure; however, what Wwhirlpool’s Cchief Ddesigner Chuck Jones needed was a system that could forecast return on investment (Robbins & Coulter 2009). After significant considerable investigation of the indusindustry’s tries leading competitorsprospects that would be considered “design centric” companies, what Chuck discovered is that many of the organizations, including those the ones that operate on a global scale, many faced the same or similar situation as he did; they were all in need of a system that could forecast profitability based on design. This system would require a “metric-based approach” designedd , to capture “objective evidence” that would support and provide insight into future investment decisions for the company. Chuck and his design team “created a standardized company-wide process that puts s design prototypes in front of customer focus groups and obtainsthen gets detailed measurements of their preferences about aesthetics, craftsmanship, technical performance, ergonomics, and usability (Robbins & Coulter 2009).” This......

Words: 263 - Pages: 2

Whirlpool Corporation

...Discuss what factors emerged at Whirlpool that impacted its talent needs Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances. According to Goldsmith & Carter the right talent was easily and readily available to help drive Whirlpool’s business, however there were a number of factors that impacted its talents needs. The first impact whirlpool had with its talent needs is the growth, size and scale of the business. This added a level of complexity that they were not use to handling, and in order to compete successfully within the marketplace, they would either need to train current employees or hire from externally. The second factor that coincides with the impact of their talent needs is the external consumer marketplace. This was a very demanding, fast-paced change and the creation of new products and services made Whirlpool realize that they were behind. Because technology was ever changing, in order to compete globally it was necessary for Whirlpool to start embracing this change as well as invent a new game plan. Discuss how expanding globally changed the talent requirements at Whirlpool Whirlpool realized that in order to expand globally they would not only need to enhance their technological resources, but also revamp their talent structure. In order to coincide with the external market place it was necessary for Whirlpool to make this change. The first thing they needed to address was their lack of technology. To...

Words: 951 - Pages: 4

Whirlpool

... machines. 1929 - Upton Machine merged with the ‘Nineteen Hundred Washer Company’ of Binghamton, New York. In a decade, the company led in the production of washing machinesin the country. 1942 - The Nineteen Hundred Corporation joined hundreds of other American companies by converting all of its facilities to wartime production. 1948 - The company marketed its first Whirlpool brand automatic washer, thus establishing dual distribution — one line of products for Sears, another for Nineteen Hundred’s other customers. Early 1950s - The company's business expanded vigorously. Officially known as the Whirlpool Corporation, the company added automatic dryers, refrigerators, ranges and air conditioners to its product line. 1951- Whirlpool Corporation established its philanthropic arm, the Whirlpool Foundation. 1956 – Introduction of the “Whirlpool Miracle Kitchen.” 1957- The company established the Appliance Buyers’ Credit Corporation (later to be known as Whirlpool Financial Corp.) to extend credit to families interested in the latest appliances. 1969 - The company introduced a residential trash compactor, the first new-to-market appliance in 30 years. 1986 - Purchased the KitchenAid division of the Hobart Corporation 1987- Whirlpool Corporation and Sundaram-Clayton of India formed TVS Whirlpool Limited to make compact washers for the Indian market 1988 - Whirlpool Corporation and Vitro, S.A. form Vitromatic S.A. de C.V., a joint venture to produce and market appliances for the......

Words: 3765 - Pages: 16

Whirlpool

...Whirlpool Corporation 1—Factors Impacting Talent Needs There are several factors that emerged at Whirlpool that impacted its talent needs, and they are discussed in the following paragraphs: The first factor is Whirlpool realized the company was not developing existing talented or recruiting external talent to become more competitive in the dynamic global economy and diversifying workforce. The second factor is because Whirlpool was lagging behind its competitors’ because of an inadequate talent management program the company needed to recruit highly talented and trained personnel to update the organizations information system technology and business strategies to regain customer base and sustain a competitive advantage in the appliance industry. The third factor was the change in the appliance industry from an employer driven market to a talent management market, driven by global competition. The global demand for highly talented employees created a shortage of highly skilled candidate pool to recruit from. The fourth factor was the change in workforce demographics due to normal attrition, retirements, better compensation and benefit packages, highly talented employees relocating for better leadership opportunities. 2—Global Expansion There are several ways that expanding globally changed the talent requirements at Whirlpool, and they are discussed in the following paragraphs: The first way is develop a strategy to...

Words: 715 - Pages: 3

Whirlpool Corporation

...Whirlpool Corporation (Goldsmith) Strayer University HRM532/Talent Management Dr. Moore 12/5/2011 Discuss what factors emerged at Whirlpool that impacted its talent needs. As the company expanded its operations in the US and globally, the company’s leadership needs changed. Operating in a dynamic and diverse market added additional considerations for the company’s leadership talent pool because “the growth, size and scale of the business added a level of complexity that required different skill sets and capabilities to compete in the global marketplace” (Goldsmith and Carter, 2010). The business grew in the US and globally, technology and new product development required a talent pool that was not only technology proficient but capable of helping the companies meet the dynamic and diverse needs of the consumers they served. Also, Whirlpool was now competing for talent acquisition and product business in a global marketplace requiring the company to adjust talent and product marketing strategies that allowed them to continue to sustain product growth as well as attract talent. As a result the changing dynamics of the workforce made it necessary for Whirlpool to develop a talent strategy that accounted for the fact that the workforce was no longer the loyal workforce that was typical in years past. (Goldsmith and Carter, 2010). Discuss how expanding globally changed the talent requirements at Whirlpool. Whirlpool began developing the Whirlpool...

Words: 813 - Pages: 4

Competitor Analysis of Whirlpool Corporation with Special Reference to the Stabilizer Market in Surat

.... In 4th phase I prepared few questionnaire and on that basis done survey in different electronic retail outlets in Surat. In 5th phase of the research I analyzed the entire thing and on that basis I prepared a report. Objectives : Primary Objective: “To study the competitive environment of stabilizer market” Secondary Objectives: ⇨Which are the major players of stabilizer market. ⇨To find the market share of DUROMAX. ⇨To find the market share of other competitor. ⇨What competitors are offering. ⇨To find out customers parameter of purchasing. ⇨To find out market condition of stabilizers in Surat Chapter-1: Introduction of Project [1.1] Introduction to study [1.2] Introduction of consumer durable industry [1.3] PEST Analysis of consumer durable industry [1.4] Stabilizer market [1.1] Introduction to study “COMPETITOR ANALYSIS OF WHIRLPOOL CORPORATION WITH SPECIAL REFERENCE TO THE STABILIZER MARKET IN SURAT.” In the given topic, the research is to be done for finding industry functioning on the basis of competition it is facing from its competitors. The stabilizer market is covered by huge number of marketers creating competition for each others. The marketing strategy of all have to analyzed ......

Words: 12090 - Pages: 49

Whirlpool Corporation Global Procurement

...| WHIRLPOOL CORPORATION GLOBAL PROCUREMENT | Cost Analysis | | | | | Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has a strong presence in Mexico, and Europe. Being the largest producer in the world has helped Whirlpool to compete on lower costs through economies of scale and through its Global Procurement Organization (GPO). In addition, its large networks also help in distribution, marketing, and ultimately in its sales. Another key factor how it competes is through its relationships with customers such as Sears. Our cost model was based on the “Principles of Cost Modeling” from the article Competitive Cost-Analysis: Cost-Driver Framework by Timothy Laseter, et al. Based on the article, we continuously pondered over not only the cost elements, but also the cost drivers, so as to get a better picture and to arrive at a more accurate analysis. To capture all the elements, we constructed our own template, so that we could customize it to Whirlpool, so as to capture as many cost drivers as possible. In addition, to ensure that we accounted for all parts contributing to the actual cost, we thought about total cost of...

Words: 2299 - Pages: 10

Whirlpool

... competitors brand where there is no fitof product with the Maggi brand. NIL other option is acquiring products manufacturers of different products like biscuits,chips and snacks as it is very essential for its market leader position. Other companies have advantage of such products. ITC has biscuits to it, Hindustan Lever has tea to it.India is huge market where distribution advantage plays major role and economies of scale pays back. So it is important for NIL to concentrate on other ready to eat category to benefit consumers from economies of scale reflect in price SWOT ANALYSIS * STRENGTH * Market leader in their segment. * Strong brand,loyal consumer base. * Wide range of distribution channel. * Product is according to the need of Indian consumer. * Innovative product. * WEAKNESS * Generic Brand to Noodles in India * Low rural market presence constraints. * Uniform Brand for all food category * Brand Proliferation * OPPORTUNITY * Increasing number of working youth. * Changing preference ofconsumer towards Chinese food and fast food. * THREAT * Competitors with long history in product category Internationally like, HeinzSauce and ketchups of Heinz Indian, Top Ramen in Noodle and Knorr soups. * Price war with competetors. * ITC’s strong base in Indian Market. * Single product focused competitors like Heinz sauce and WaiWai Noodles....

Words: 1841 - Pages: 8

Whirlpool

...October 14, 2013 Whirlpool Corporation Global Procurement The Whirlpool Corporation is negotiating with suppliers and group members to decide the best possible solution for procurement with the present suppliers in Albertos, Burgendorf, Christiansen, and Del Rio. The problem lies with group members struggling to analyze and decipher the given data from the stated suppliers. Since the North American and European suppliers are main source of sales, their cost drivers are the most important. The business goal at hand is to achieve the lowest cost while supplying the customer with the best quality product while making a profit after the process is complete. With the given information, there were three solutions to solve the problem of having too high of cost for the products. Whirlpool needs to produce their products by paying the lowest amount for compressors, plastic injection molding, direct and indirect labor, and resin. Improving supplier productivity in the Del Rio plant would ultimately lower material cost by increasing production and negotiating a better quote for materials. Another solution would be to maximize productivity focusing one product per plant. Also, since the transportation and taxes were not discussed, the geography cost driver could be lowered by producing in the two plants that are relative to the majority of global sales but with the lowest price quotes in that region, being Del Rio and Burgendorf. Will will will will will will will will will will will......

Words: 250 - Pages: 1

Whirlpool

... DC Sheet 7: Network Structure FF Sheet 8: Network Structure WM Sheet 9: Network Structure T2 Sheet 10: Network Profile DC Sheet 11: Network Profile FF Sheet 12: Network Profile WM Sheet 13: Network Profile T2 Sheet 14: Competitor Wise Analysis DC Sheet 15: Competitor Wise Analysis FF Sheet 16: Competitor Wise Analysis WM Sheet 17: Competitor Wise Analysis T2 Analysis of all the Sheets: A) Branch Details: This sheet contains the information regarding the Branch Name, Name of the States covered within the Branch, No. of Districts covered, No. of Towns covered, Population and the MPV of the State. [pic] B) Branch Analysis: This Sheet gives the Total Volume of all brands and Whirlpool’s Volumes across DC, FF And WM in the Branch. It also states the market share of Whirlpool in the respective DC, FF and WM Markets and provides links to view these in the subsequent Network Structure Sheets. [pic] C) Distribution Analysis: This sheet provides the Numeric Reach, Volume Weighted, Extraction and Market Share of Whirlpool across DC, FF, WM and T2 and provides links for comparison with competitors as well as a District and Town Wise Analysis. [pic] D) Observations: This sheet provides users to formulate strategies for Branch, Districts as well as Towns. [pic] E) Base data sheet: This sheet contains all the market mapping data presented in a standard structure. This data has been used to arrive at the analysis in...

Words: 5077 - Pages: 21

Whirlpool

...WHIRLPOOL INDIA LIMITED Background Whirlpool of India Limited (WIL) is an 82.3 per cent subsidiary of Whirlpool Corporation, US, one of the leading global consumer durable players. Whirlpool is among India’s leading home appliances companies. It manufactures and markets refrigerators, washing machines, airconditioners and microwave ovens. Set up in 1995, Whirlpool India has 2,500 employees, network of 2,500 strong, an extensive sales and distribution network, a robust manufacturing and R&D infrastructure. WIL has made substantial investments in India so far. Whirlpool Corporation is one of the world’s leading manufacturers and marketer of major home appliances, with annual sales of over US$ 12.3 billion, 68,000 employees, 50 manufacturing and technology research centres around the globe. The company manufactures its products in 13 countries and markets them in more than 170 countries under brand names such as Whirlpool, Kitchen Aid, Roper, Estate, Bauknecht, Ignis, Laden, Inglis, Brastemp and Consul. Major player in the home appliances market Market share WIL has a market share of 22.8 per cent in the direct cool segment, 17.5 per cent in the frost-free segment, and 14 per cent in the washer segment. Factors for success Aggressive marketing and promotion initiatives Whirlpool India Ltd. has changed its strategy from being a premium-player to a mass-player. Whirlpool has been concentrating on becoming a brand for the mass-market and hence has introduced its...

Words: 699 - Pages: 3

Rbi with Special Reference to Credit Control Policy

...The Reserve Bnak Of India With Specific Reference To Credit Control Policy The Reserve Bank of India (RBI) is India's central banking institution, which controls the monetary policyof the Indian rupee. It was established on 1 April 1935 during the British Raj in accordance with the provisions of the Reserve Bank of India Act, 1934.[4] The share capital was divided into shares of 100 each fully paid, which were initially owned entirely by private shareholders.[5] Following India's independence in 1947, the RBI was nationalised in the year 1949. Structure Structure of RBI The organization of RBI can be divided into three parts:  1) Central Board of Directors. 2) Local Boards  3) Offices of RBI 1.Central Board of Directors :  The organization and management of RBI is vested on the Central Board of Directors. It is responsible for the management of RBI.Central Board of Directors consist of 20 members. It is constituted as follows.  a)One Governor: it is the highest authority of RBI. He is appointed by the Government of India for a term of 5 years. He can be re-appointed for another term.  b)Four Deputy Governors: Four deputy Governors are nominated by Central Govt. for a term of 5 years c)Fifteen Directors :Other fifteen members of the Central Board are appointed by the Central Government. Out of these , four directors,one each from the four local Boards are nominated by the Government separately by the Central Government. Ten directors nominated by the Central...

Words: 1850 - Pages: 8

A Study on Functional Areas of Friends Trading Corporation, Thalassery with Special Reference to Distribution Network Analysis

... ensures that only the best quality rice with the optimum value of Vitamin B is selected by the Z sortex machine and packed. Mangalya rice comes in neat porous traditional jute-bags that help air circulation that is essential to enhancing shelf life, keeping it fungus free. Vision Statement “Provide quality food products with customer satisfaction” Values “Integrity before income People before profit” QUALITY STATEMENTS Quality here is a careful balance between the technical and the commercial. It is the result of intention, intelligence effort and execution. Achievements * Mangalya Brand of Biriyani Rice become one of the popular brand in South India and GCC * Mangalya Brand obtain highest market in Malabar territory * In 2012 Friends trading corporation become the authorized Sponsor of “All Kerala cooking employees Association” * Mangalya biriyani rice is the first Malabar brand exports in Oman sultanate Company details Company Name : Friends Trading Corporation Al Melki General Trading L L C Managing Partners : Mr. Abdul Kadher A P Partners : Mr A P Muhammed Aslam Mr A P Muhammed Anees Mr A P Muhammed Afsal Mr A P Amjad Ali Fact Sheet Year of establishment :......

Words: 6029 - Pages: 25

Strategic Alliance – Whirlpool Corporation and Inland Steel

... customers with the idea of entering into long-term agreements. In doing so, Inland Steel realized that the best opportunity for reducing costs was to become involved early in new product design with key customers. However, to achieve this objective, the vice presidents realized that significant capital investment would be required to update Inland Steel’s facilities with state-of-the-art steel processing technology to align technologies with key customers. In some cases, this involved some degree to risk, as aligning capital investments with specific key customers could “shut out” new business with other potential customers. However, the management team reached a consensus that the only way to succeed in the current market structure was to reduce costs through early involvement in customer new product designs, and to back this up with capital investments in design capabilities and new facilities. Meanshile, Whirlpool executives were mulling over whether Inland Steel was the right supplier to form an alliance with. Whirlpool Corporation had used Inland Steel as a supplier for several years, but had used many different steel suppliers during this period. The strategy of forming a formal buyer-supplier partnership was a relatively new one. As these two companies explored the idea, it became obvious that a complementary common strategic vision existed between the two companies, which could make such a partnership a reality. This common vision was based on the fact that the...

Words: 2256 - Pages: 10

Whirlpool Corporation

...Whirlpool Corporation On page 67, our book defines a corporation as a business whose identity in the eyes of the law is distinct from the identity of its owners. With corporations comes limited liability, which is when the owners are not responsible for the debts of the corporation. Our book defines a multinational business as a firm that owns and operates producing units in foreign countries (pg 68). Once, Whirlpool Corporation was a true corporation. Today Whirlpool, according to their website, has 70 manufacturing and technology research centers throughout the world in 2014. I would consider Whirlpool a multinational business now. Their world headquarters are located in North America. Here at home, they represent the brand Whirlpool, Maytag, KitchenAid, Jenn-Air, Gladiator and others. In Europe, Middle East and Africa Regions the headquarters office located in Italy represents the brands Whirlpool, KitchedAid and Baukchent. The brands in Latin America are Brastemp, Consul and KitchenAid. In just Brazil there are three factories, two administrative offices, four technology centers, three distribution centers and twenty-three laboratories! Nearly 25% of the corpations global sales on made in the Latin America Region. Their final region is Asia which is divided into two headquarters. Asia North offers the brands Whirlpool, Maytag, and Baukencht. Asia South has Whirlpool and KitchenAid brands (Global Locations). To add to their global dominance in the appliance world...

Words: 649 - Pages: 3