Premium Essay

Competitor Analysis

In: Business and Management

Submitted By oompy2711
Words 758
Pages 4
Competition
The Adidas Company has a lot of competition in the athletic apparel and shoe department. Some of the firm’s major competitors include Nike, Converse (which is now owned by Nike), Puma, Under Armour, Asics, and New Balance. Nike is their biggest competitor as it holds the number 1 spot in the market and approximately 33% of the market. Looking into Nike, some of the strengths they possess is that they do not have factories. Nike is very strong in research and development; they show this with their evolving and innovative product line. They manufacture their product wherever it is possible to produce a high quality product at the lowest possible price. They continue to keep up with prices available and if they can produce the same or better quality product elsewhere at a cheaper price, they move production. Another strength they have is that they are a global company. Their “swoosh” symbol is something recognized all over the world. Nike does however have some weaknesses as well. One of their weaknesses is that they don’t have a diversified line of sports products. This can leave them vulnerable if their market share erodes. Another weakness is that the retail sector is very price sensitive. Most of their income comes from selling into retail sporting goods stores. As with everyone in the business world, retail businesses want to pay the lowest possible price to buy Nike’s products to sell in their store leaving Nike with a lower profit margin. The first of a few strengths of Puma is that they are the main producer of driving shoes and fire suits for NASCAR and Formula One. They also have great management and marketing strategies that advertise the products very well and in an eye-catching way around the world. Puma has entered sponsorships with various teams and players throughout the different sections of the sporting industry. They were also the...

Similar Documents

Free Essay

Competitor Analysis

...Competitor Analysis The food and beverage industry is trending towards healthy eating, and people are consuming more natural, organic products. Healthy living lifestyles are becoming increasingly popular in the US, and sales of new, exotic flavors of juice are on the rise as well. Although there is a striking trend amongst consumers towards more natural, organic products, the juice cleanse competitive landscape is somewhat small when compared to the vast juice market. All of the 6 big players in the juice cleanse market have distinct product features, and their marketing strategies all vary to highlight their unique advantages. Suja’s main product is the Fresh Start cleanse, 1, 3 or 5-day program for highly active individuals that require a higher calorie intake. Organic Avenue offers a group cleanse that is aimed at groups of 3-9 people who want to take part in a cleanse together. Blueprint Cleanse is the very first line of juice cleanses to offer varying levels of intensity depending on one’s dietary habits and history. They offer a user-friendly system of cleansing set up to be practical for all nutritional lifestyles, from the most hardcore raw food eaters to the burger-and-red-wine crowd looking to periodically offset the damages of over indulgence. The $9.99 BluePrint per bottle price in consistent with the range of prices other juice cleanse companies offer. BluePrint, unlike many of their competitors, does not have their own stores. Consumer......

Words: 429 - Pages: 2

Premium Essay

Competitor Analysis

...Competitor Analysis There are several companies competing against one another within the motorcycle industry. Some are located in America, others located in Europe, and still others located in Japan. These companies are all fighting for one common cause, to be the top manufacturer and seller of the motorcycles globally. For the consumer this is an advantage because it allows them to shop for what they feel is the best product out there. However, for industry leader Harley-Davidson, it could be the cause of much worse. While Harley-Davidson has been in business since the early 1900’s, even this motorcycle giant has its shares of ups and downs within in the industry. Currently, Harley-Davidson is faced with problems such as how it can maintain its unique position as a heavyweight motorcycle manufacturer in North America, what can be done to enhance its current position in European markets, and how can we become a viable source in the Asian market with its current trade policies (Murphy, 2008). It is important for the Harley-Davidson company to remain at the top of the industry. This is because so many people depend on the firm for their family’s survival as well as those areas where dealerships and factories are located depending on them economically. While the baby boomers are moving out of the way, it is important for HD to turn its sights on women, Hispanics, the younger generation and African-Americans (Harley-Davidson, Inc., 2012). While Honda and Yamaha......

Words: 351 - Pages: 2

Free Essay

Competitor Analysis

...Competitor Analysis and Description of Management Team for Wired Inc. Prepared by: Jamie Fox Saint Leo University Abstract In the following paper it will be discussed the competitor analysis and a description of the management team. In dealing with the competitor analysis we will look at other companies that are similar and what services they actually offer to the customers. We will break down their strengths and weaknesses and compare them to our own strength and weaknesses. Not only will we look into existing companies but ones that might enter this market. This is an area that Wired Inc. can see happening. This is due to the simple fact that it is almost a part of the market that has been uncharted. Once people take notice of the development of Wired Inc., we expect to see new competitors come in. The management team is essential to any business and without a well-structured one the company is sure to fail. They will be the backbone of this company. In this paper it will be discussed the key managers and employees that Wired Inc. would employee along with what future additions to the management team we expect to have and what board of directors or advisors to have in place. Competitor Analysis Existing Competitors Since Wired Inc. has basically entered a branch of the market that none have ventured before, we will take a look at competitors that provide the same services just not with the 24hr availability. FedEx/UPS FedEx and UPS are the......

Words: 1455 - Pages: 6

Free Essay

Competitors Analysis

...By knowing our Competitors we may be able to predict their next moves, exploit their weaknesses and undermine their strengths. There are four stages in monitoring competitors - the four "C"s: * Collecting the information (with a first stage - deciding what to collect) * Converting information into intelligence (with three steps: CIA -Collate and catalogue it, Integrate it with other pieces of information and Analyse and interpret it) * Communicating the intelligence. * Countering any adverse competitor actions - i.e. using the intelligence. One mistake a lot of people make is to start by collecting information without thinking how the information will be used. There is no value in information that will just sit on a shelf. If it cannot be used to inform the business's strategic or tactical decisions then the time, money, and effort spent collecting it is wasted. * The business may be planning a new product - so information on what competitors are doing in the same area will help in the decision processes and plans for this new product. * Alternatively, the business may be looking at how the industry will develop over the next 5 or 10 years. * Or perhaps the board is looking at a potential merger, acquisition or business partnership. The information requirements for each of these business decisions will be completely different and so the information that should be sought will also be different. Thus before starting to search for......

Words: 1488 - Pages: 6

Free Essay

Tiles Competitor Analysis

...Competitor’s Analysis The following materials are widely and commonly used as flooring and furnishing supplies. These products are considered as direct competitors of Bamboo Tiles. Wood – Solid wood or engineered planks. Advantages | Disadvantages | * Beautiful, warm and soft on the feet * Fairly durable * Long lasting of properly sealed and maintained * many wood types and hues to choose from | * Susceptible to water damage * darkens with age * price range: expensive to very expensive | Pros – Beautiful, warm, soft on the feet, fairly durable, long-lasting if properly sealed and maintained, can be refinished, many wood types and hues to choose from, can be painted or stained for more color options, helps tie kitchen to other rooms in an open floor plan. Cons – Susceptible to water damage, darkens with age, expensive to very expensive, softer woods can dent easily, harder to keep clean than vinyl or laminate – water and spills need to be cleaned immediately. Dust everywhere with refinishing or new installation of unsealed wood. Tip - Material must acclimate for 48 hours before installation.   Stone – Granite, Marble, Limestone, Slate Advantages | Disadvantages | * Beautiful and durable * many color and pattern choices * Tumbled or honed finishes give good traction | * Cold and hard on the feet * Price range: Very expensive * Glossy finishes are slippery when wet and must be polished regularly * Stone is heavy and may......

Words: 955 - Pages: 4

Premium Essay

Competitor Analysis of Capvision

...Competitor Analysis of Capvision V1.0 Edison Zhou, MKT Department Contents •  •  •  •  •  2 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Brief Introduction: What is Capvision? •  An expert network of industry professionals in China •  An alternative but important source of primary research •  An efficient source of independent and direct perspectives and data 3 Contents •  •  •  •  •  4 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Market Segmentation: Where are we located? Expert Network System Premium Interpersonal Platform Market Research Service Proficient Head-hunting 5 Market Segmentation: Where are we located? Expert Network System •  •  •  Primary research firms that connect buy side investors, consultants and business decision-makers with industry experts. There are at least 38 expert network providers worldwide and annual sales volume is 500 million USD. 81% of investment professionals believe that “talking to experts” is a legitimate, value-adding part of the investment due diligence process Market Research Service •  •  •  Premium Interpersonal Platform •  A kind of network that aid entrepreneurs’ career development. Proficient Head-hunting •  •  6 The systematic gathering......

Words: 1182 - Pages: 5

Free Essay

Daktronics Competitor Analysis

...Competitor Analysis Daktronics Daktronics continues to grow within the digital sign industry by investing in new technology. Currently, Daktronics sells into a widely assorted market consisting of commercial (retailers), financial institutions, outdoor advertisers, and similar businesses; live events, which comprises of large colleges and universities, professional sports teams, sports facilities, etc. and transportation, which includes state and local transportation departments, airlines, transit stations and parking facilities (IBIS World). One of Daktronics largest sources of revenue is sport arenas. The company has developed a number of products to enhance billboard functionality in stadiums and similar locations by providing timing and management software for scoreboards. “The live events market is typically the company’s biggest moneymaker. In fiscal 2012, the segment contributed 32.9% of the company’s revenue after accounting for 36.7% in 2011. The large product orders cause the year-to-year contribution of each market to Daktronics ‘ total revenue to fluctuate. For example, in 2012, the commercial segment grew 32.1%” (IBIS World). They are developing and strengthening its presence in the aviation, mass transit, parking and ITS market niches. “Design and specifications are important elements to the deployment and application of technology- especially in our markets,” said DeWayne, who is Daktronics new Transportation Manager since 2003. He believes as a supplier,......

Words: 659 - Pages: 3

Premium Essay

Markstrat Competitor Analysis

...Competitors Analysis for SUSI From the brand awareness consumer survey in period 0, we suspected that our main competitors for our SUSI product could be SAMA, SALT, SIRO, SIBI and SYGU as these products seem to be well aware in the same markets as those for SUSI – namely the markets for singles and others. However, the market shares consumer panel indicated that whilst all the brands were well aware, the biggest players in the others market are SAMA, SIRO, SUSI, and SIBI and in singles market are SIBI, SYGU and SALT, respectively. In period 1, we observed from the perceptual map that only SUSI, SAMA and SIRO are interested in others market and all three products are similar on semantic scales. Nevertheless, SUSI managed to gain around 3% of market share based on unit sales while SAMA and SIRO lost theirs around 3.2% and 6% respectively. In addition to SUSI, the lost went to SALT and SIBI, the products of better quality and higher price, both from the same firms that manufacture SAMA and SIRO, hence, firm A and I were cannibalising their own sales. Recognising that SAMA was still far from the ideal position in others market, in period 2, firm A brought out a new and improved product SAMP ( a better version of SAMA), a product that was placed much closer to an ideal position in others market. Our firm has also developed a new product SUSA ( a better version of SUSI), of which will be introduced in period 3 and used to compete heads on with SAMP. SAMP has been cannibalising......

Words: 443 - Pages: 2

Premium Essay

Marketing Strategy Analysis on Competitor Analysis

...SYNOPSIS TOPIC Assessing marketing strategies for a new hospital based on the competitor matrix and role of marketing in the initial phase of hospital working RESEARCH QUESTION What are the current marketing strategies employed by the hospital with respect to the competitor matrix? What is the role of marketing in the initial phase of hospital? AIM To devise marketing strategy based on the competitor analysis, and role of marketing in the initial stages of hospital operational-sing. OBJECTIVES • To analyze potential competitors • Assessing marketing strategies • And to analyze the role of marketing in the initial phase of hospital REVIEW OF LITERATURE A set of processes for creating, communicating and delivering value to customers and managing customer relationship in ways that benefit the organization and its stakeholders is known as marketing. Reactive market orientation understands and meeting customer expressed needs. Proactive market orientation is focusing latent needs. By the corporatization of the healthcare, the health care field has changed significantly during the last few years. Health care industry especially hospitals have started utilizing market analysis to identify the opportunities. They take advantage of these opportunities for picking up sizeable share and to position them within this highly competitive market place. Organizations that practice both reactive and proactive marketing orientation are likely to be most successful in their......

Words: 266 - Pages: 2

Premium Essay

Competitor Analysis

...Competitor Analysis of Cathay Pacific Airlines Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger services to more than 110 destinations around the world. The main competitors of Cathay Pacific are Singapore Airlines and China Southern Airlines . In this competitor analysis for Cathay Pacific we will assess China Southern Airlines only. 1. What are the objectives of this competitor? The objectives of China Southern Airlines are as follows: * To build an international network-oriented airline with core competitiveness and sustainable profitability. * Core value of "customer first * striving for excellence * continuous innovation and contributing to the society", and the vision and mission of "becoming the most favorite airlines for both customers and employees 2. What is its current strategy? Currently, China Southern operates more than 460 passenger and cargo transport aircraft, including Boeing 777, 747, 757 & 737 and Airbus A380, 330, 321, 320, 319. The airline fleet is ranked among the world’s top six airlines (in terms of fleet size) and with Guangzhou and Beijing as its central hubs, the carrier boasts a substantial route network spanning more than 150 destinations in China and more than 40 destinations in Asia with service to Europe, America, Australia and Africa.. * Substantial Flight Capabilities China Southern continues to be a leader in the Chinese......

Words: 622 - Pages: 3

Premium Essay

Competitor Analysis

...interoffice memorandum to: | Rich Peyser | from: | Aditya Rege | subject: | Competitor Analysis | date: | February 4, 2015 | cc: | Michael mandel | | | Mr. Peyser, you have requested me to perform this competitor analysis in order to help you analyze how our competitors are doing in comparison to our Green Mountain Coffee Brand. While Starbucks and J.M Smucker and Company are corporations as well, they lack the power that we do in the market, however, because they are two other major players, I decided they would be the subjects of comparison. So far, I have gathered much information and done many hours of research. Here are the results of what I have found. There are many competitors in the industry ranging from small independent business to large corporatized companies that have an established presence in the market. The major threat comes from Starbucks because the idea of getting cheap store-made coffee is becoming more appealing in today’s corporate society. If one had a large amount of disposable income and had to choose between roasting coffee in a Keurig or getting store bought coffee at a Starbucks every morning, they would hands down pick option number two at least 80 percent of the time. Going to Starbucks involves less effort and still gives you the same product. J.M Smucker is another corporation that produces a sizable amount of coffee, which they then sell to supermarkets and grocery stores. If we can beat both of these companies in those......

Words: 1664 - Pages: 7

Free Essay

Analysis of Competitors

...Analysis of Competitors: Direct Competitors and Indirect Competitors Nowadays, the educational trend is getting huge. Not only the number of people who are attending to college is increasing, but also there are more educational software is out now more than ever before. The Engaged Learning system will have many competitors who have been already exist in the industry. These learning systems have been proven to help you learn more outside the classroom. The direct competitors for the Engaged Learning are consisting of other educations software companies such as Pearson, Cengage Learning, McGraw Hill Education/Connect, iSpring, and Articulate. Indirect Competitors include Blackboard, Moodle, Edmodo, Cornerstone, and Schoology. Competitor Location and Accessibility Competitors are mostly online, which means it is very accessible to all customers. The technology is getting better and better, that means people are very used to searching or learning anything they want to know through internet. The official website for Pearson showed that the main office is located in London and the United States office is located in New York. Pearson is a worldwide company that also set up some offices at Americas Region, Asia-Pacific Region, and Europe, Middle East, Africa Region. Cengage Learning's main company office is located in Boston, but not only has one location, but they also have many offices located in North America, Latin America, and Asia Pacific. McGraw-Hill......

Words: 1970 - Pages: 8

Premium Essay

Competitors Analysis

...Competitors Analysis: * Aggregates competitors: Belen Sand & Gravel: website in construction, indeed you can see some pages but not all of them. It is a very basic website and not a very attractive one. Content: 9 different tabs (Home, Concrete, Aggregate, Service area, Credit appl, Key personnel, Tools, For sale, Contact us). In all this tabs there only is the strict minimum of information. In a general overview it not a good website, not well designed, not attractive. They don’t use (for the moment) any of the social media. Cook: The first page is sober and purified; you easily find some first information as their activity, etc… there some pictures of what they did that scroll, which permits a first impression on their work. There are only 5 different tabs: Services, Projects, Streetprint, Employment & Contact us. All content are well illustrated and explained; there is all the information you need. It is clear and precise and in each tabs there is pictures to illustrate. The negative point is that you can follow them on Facebook but it is not indicated on the website. Also it is only in English (you can not choose another language), there no searching bar to accelerate the research, not really interactive. Eker Bros: website under construction. Southway – FNF: very masculine website, lot of information even on the first page (different tabs, history, employee profile…). 10 different tabs, in all there is a lot of information but it stay clear.......

Words: 1046 - Pages: 5

Premium Essay

Competitor Analysis

...Competitor Analysis As there is a high bargaining power among the suppliers of wind turbines, there is an intense competition between existing domestic and international companies against the Windstream industry. The major companies that are threat to Windstream industry are Hyundai Heavy Industries, Daewoo Shipbuilding & Marine Engineering, Doosan Heavy Industries & Construction, Hanjin Industries and the STX Group. (Anne Mclvor, 2011) Hyundai Heavy Industries Hyundai is a major manufacture of the turbines and generates 1.65MW, 2MW and 2.5MW turbines. It builds its first farm with the collaboration with Hyosung in 2009 and currently manufacturing turbines to the wind farms in Wisconsin. Daewoo Shipbuilding & Marine Engineering (DSME) DSME is a shipbuilding company which enters to the wind sector and aiming to become world’s third largest production of wind energy equipment by 2020 and also planning to spread their business in USA. Doosan Heavy Industries & Construction Doosan started developing 3MW offshore wind turbines in 2006 and planning to develop more offshore projects. Hanjin Industries Hanjin Industries are the first company to produce 1.5MW wind turbine in Korea. (Heechan, K 2010) The level of competition among the companies against the Windstream is very aggressive. These private sector companies are seeking multilateral approach to acquire most modern technologies for the manufacture of the wind turbines and also getting financial......

Words: 484 - Pages: 2

Free Essay

Cri Assignment Questions

...Learning Outcomes Upon completion of this assignment, students should be able to: 1. Explore the different types of creativity and creative processes usually found in the workplace 2. Explore and understand the many different facets of individual creativity 3. Identify, practice, and increase one’s individual creativity skills 4. Understand how team creativity differs from individual creativity 5. Understand how creativity and innovation differ and how they are related 6. Understand the leader’s role in fostering creativity and innovation in individuals and teams 7. Understand the leader’s role in designing systems for fostering creativity and innovation in an organization Objectives of the Assignment ▪ To show ability in finding facts and defining the problems for the purpose of establishing the framework for idea generation. ▪ To display the competencies of using the creative tools and techniques for idea generation. ▪ To exhibit the competencies in evaluating ideas and making comparison against available alternatives. QUESTION You are Product Development Manager of an existing company that manufactures consumer products. The company plans to introduce a new product and sustain their competitive position in the market. As such, you are assigned by the company’s CEO to come up with a new product offering and present a proposal of the new product concept that appeal to the market. Your proposed product concept needs to......

Words: 1937 - Pages: 8