...Competitor Analysis The food and beverage industry is trending towards healthy eating, and people are consuming more natural, organic products. Healthy living lifestyles are becoming increasingly popular in the US, and sales of new, exotic flavors of juice are on the rise as well. Although there is a striking trend amongst consumers towards more natural, organic products, the juice cleanse competitive landscape is somewhat small when compared to the vast juice market. All of the 6 big players in the juice cleanse market have distinct product features, and their marketing strategies all vary to highlight their unique advantages. Suja’s main product is the Fresh Start cleanse, 1, 3 or 5-day program for highly active individuals that require a higher calorie intake. Organic Avenue offers a group cleanse that is aimed at groups of 3-9 people who want to take part in a cleanse together. Blueprint Cleanse is the very first line of juice cleanses to offer varying levels of intensity depending on one’s dietary habits and history. They offer a user-friendly system of cleansing set up to be practical for all nutritional lifestyles, from the most hardcore raw food eaters to the burger-and-red-wine crowd looking to periodically offset the damages of over indulgence. The $9.99 BluePrint per bottle price in consistent with the range of prices other juice cleanse companies offer. BluePrint, unlike many of their competitors, does not have their own stores. Consumer Analysis According...
Words: 429 - Pages: 2
...Competitor Analysis There are several companies competing against one another within the motorcycle industry. Some are located in America, others located in Europe, and still others located in Japan. These companies are all fighting for one common cause, to be the top manufacturer and seller of the motorcycles globally. For the consumer this is an advantage because it allows them to shop for what they feel is the best product out there. However, for industry leader Harley-Davidson, it could be the cause of much worse. While Harley-Davidson has been in business since the early 1900’s, even this motorcycle giant has its shares of ups and downs within in the industry. Currently, Harley-Davidson is faced with problems such as how it can maintain its unique position as a heavyweight motorcycle manufacturer in North America, what can be done to enhance its current position in European markets, and how can we become a viable source in the Asian market with its current trade policies (Murphy, 2008). It is important for the Harley-Davidson company to remain at the top of the industry. This is because so many people depend on the firm for their family’s survival as well as those areas where dealerships and factories are located depending on them economically. While the baby boomers are moving out of the way, it is important for HD to turn its sights on women, Hispanics, the younger generation and African-Americans (Harley-Davidson, Inc., 2012). While Honda and Yamaha are...
Words: 351 - Pages: 2
...By knowing our Competitors we may be able to predict their next moves, exploit their weaknesses and undermine their strengths. There are four stages in monitoring competitors - the four "C"s: * Collecting the information (with a first stage - deciding what to collect) * Converting information into intelligence (with three steps: CIA -Collate and catalogue it, Integrate it with other pieces of information and Analyse and interpret it) * Communicating the intelligence. * Countering any adverse competitor actions - i.e. using the intelligence. One mistake a lot of people make is to start by collecting information without thinking how the information will be used. There is no value in information that will just sit on a shelf. If it cannot be used to inform the business's strategic or tactical decisions then the time, money, and effort spent collecting it is wasted. * The business may be planning a new product - so information on what competitors are doing in the same area will help in the decision processes and plans for this new product. * Alternatively, the business may be looking at how the industry will develop over the next 5 or 10 years. * Or perhaps the board is looking at a potential merger, acquisition or business partnership. The information requirements for each of these business decisions will be completely different and so the information that should be sought will also be different. Thus before starting to search for information...
Words: 1488 - Pages: 6
...Lululemon is an emerging player in the global athletic apparel market; it was considered to have a monopoly in the sports apparel market as it only caters to high-income women who are relatively insulated to prices and downturns in the economy. However, new niche players and other established retailers are increasing competition in the yoga space. Industry veterans such as Victoria’s Secret and Adidas have entered Lululemon’s market, offering similar products at lower prices. Yet it is still difficult to compare Lululemon to its competitors as the smaller stores are too small and the sporting good giants offer more than one product category (clothes, shoes, sporting equipments) unlike Lululemon. Lululemon has a well defined target market and their performance so far reinforces the fact that the company has a strong ground. Its direct competitors are small businesses that run individual yoga apparel stores and retail stores located in gyms and fitness centers. One example is Dick’s Sporting Goods (DKS), which is a sporting goods retailer that sells both top sports brands’ products (e.g. Nike, Adidas etc.) as well as its own private label product lines, which accounts for 15% of its total sales. On a large scale, Lululemon competes with the sports industry giants Nike and Adidas which are the two largest manufacturers of athletic footwear and apparel in the world, respectively. Both the companies are enormous in terms of sales and market presence in comparison to Lululemon and...
Words: 697 - Pages: 3
...Competitor Analysis and Description of Management Team for Wired Inc. Prepared by: Jamie Fox Saint Leo University Abstract In the following paper it will be discussed the competitor analysis and a description of the management team. In dealing with the competitor analysis we will look at other companies that are similar and what services they actually offer to the customers. We will break down their strengths and weaknesses and compare them to our own strength and weaknesses. Not only will we look into existing companies but ones that might enter this market. This is an area that Wired Inc. can see happening. This is due to the simple fact that it is almost a part of the market that has been uncharted. Once people take notice of the development of Wired Inc., we expect to see new competitors come in. The management team is essential to any business and without a well-structured one the company is sure to fail. They will be the backbone of this company. In this paper it will be discussed the key managers and employees that Wired Inc. would employee along with what future additions to the management team we expect to have and what board of directors or advisors to have in place. Competitor Analysis Existing Competitors Since Wired Inc. has basically entered a branch of the market that none have ventured before, we will take a look at competitors that provide the same services just not with the 24hr availability. FedEx/UPS FedEx and UPS are the two...
Words: 1455 - Pages: 6
...Competitor’s Analysis The following materials are widely and commonly used as flooring and furnishing supplies. These products are considered as direct competitors of Bamboo Tiles. Wood – Solid wood or engineered planks. Advantages | Disadvantages | * Beautiful, warm and soft on the feet * Fairly durable * Long lasting of properly sealed and maintained * many wood types and hues to choose from | * Susceptible to water damage * darkens with age * price range: expensive to very expensive | Pros – Beautiful, warm, soft on the feet, fairly durable, long-lasting if properly sealed and maintained, can be refinished, many wood types and hues to choose from, can be painted or stained for more color options, helps tie kitchen to other rooms in an open floor plan. Cons – Susceptible to water damage, darkens with age, expensive to very expensive, softer woods can dent easily, harder to keep clean than vinyl or laminate – water and spills need to be cleaned immediately. Dust everywhere with refinishing or new installation of unsealed wood. Tip - Material must acclimate for 48 hours before installation. Stone – Granite, Marble, Limestone, Slate Advantages | Disadvantages | * Beautiful and durable * many color and pattern choices * Tumbled or honed finishes give good traction | * Cold and hard on the feet * Price range: Very expensive * Glossy finishes are slippery when wet and must be polished regularly * Stone is heavy and may need...
Words: 955 - Pages: 4
...Competitor Analysis Daktronics Daktronics continues to grow within the digital sign industry by investing in new technology. Currently, Daktronics sells into a widely assorted market consisting of commercial (retailers), financial institutions, outdoor advertisers, and similar businesses; live events, which comprises of large colleges and universities, professional sports teams, sports facilities, etc. and transportation, which includes state and local transportation departments, airlines, transit stations and parking facilities (IBIS World). One of Daktronics largest sources of revenue is sport arenas. The company has developed a number of products to enhance billboard functionality in stadiums and similar locations by providing timing and management software for scoreboards. “The live events market is typically the company’s biggest moneymaker. In fiscal 2012, the segment contributed 32.9% of the company’s revenue after accounting for 36.7% in 2011. The large product orders cause the year-to-year contribution of each market to Daktronics ‘ total revenue to fluctuate. For example, in 2012, the commercial segment grew 32.1%” (IBIS World). They are developing and strengthening its presence in the aviation, mass transit, parking and ITS market niches. “Design and specifications are important elements to the deployment and application of technology- especially in our markets,” said DeWayne, who is Daktronics new Transportation Manager since 2003. He believes as a supplier, Daktronics...
Words: 659 - Pages: 3
...Competitor Analysis of Capvision V1.0 Edison Zhou, MKT Department Contents • • • • • 2 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Brief Introduction: What is Capvision? • An expert network of industry professionals in China • An alternative but important source of primary research • An efficient source of independent and direct perspectives and data 3 Contents • • • • • 4 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Market Segmentation: Where are we located? Expert Network System Premium Interpersonal Platform Market Research Service Proficient Head-hunting 5 Market Segmentation: Where are we located? Expert Network System • • • Primary research firms that connect buy side investors, consultants and business decision-makers with industry experts. There are at least 38 expert network providers worldwide and annual sales volume is 500 million USD. 81% of investment professionals believe that “talking to experts” is a legitimate, value-adding part of the investment due diligence process Market Research Service • • • Premium Interpersonal Platform • A kind of network that aid entrepreneurs’ career development. Proficient Head-hunting • • 6 The systematic gathering and interpretation...
Words: 1182 - Pages: 5
...Collaborate with Your Competitors—and Win 20/11/14 1:07 pm Welcome to the new HBR.org. Here’s what’s new. Here’s an FAQ. COMPETITION Collaborate with Your Competitors—and Win by Gary Hamel, Yves Doz, and C.K. Prahalad FROM THE JANUARY 1989 ISSUE C ollaboration between competitors is in fashion. General Motors and Toyota assemble automobiles, Siemens and Philips develop semiconductors, Canon supplies photocopiers to Kodak, France’s Thomson and Japan’s JVC manufacture videocassette recorders. But the spread of what we call “competitive collaboration”—joint ventures, outsourcing agreements, product licensings, cooperative research—has triggered unease about the long-term consequences. A strategic alliance can strengthen both companies against outsiders even as it weakens one partner vis-à-vis the other. In particular, alliances between Asian companies and Western rivals seem to work against the Western partner. Cooperation becomes a low-cost route for new competitors to gain technology and market access.1 Yet the case for collaboration is stronger than ever. It takes so much money to develop new products and to penetrate new markets that few companies can go it alone in every situation. ICL, the British computer company, could not have developed its current generation of mainframes without Fujitsu. Motorola needs Toshiba’s distribution capacity to break into the Japanese semiconductor market. Time is another critical factor. Alliances can provide...
Words: 5190 - Pages: 21
...Competitors Analysis for SUSI From the brand awareness consumer survey in period 0, we suspected that our main competitors for our SUSI product could be SAMA, SALT, SIRO, SIBI and SYGU as these products seem to be well aware in the same markets as those for SUSI – namely the markets for singles and others. However, the market shares consumer panel indicated that whilst all the brands were well aware, the biggest players in the others market are SAMA, SIRO, SUSI, and SIBI and in singles market are SIBI, SYGU and SALT, respectively. In period 1, we observed from the perceptual map that only SUSI, SAMA and SIRO are interested in others market and all three products are similar on semantic scales. Nevertheless, SUSI managed to gain around 3% of market share based on unit sales while SAMA and SIRO lost theirs around 3.2% and 6% respectively. In addition to SUSI, the lost went to SALT and SIBI, the products of better quality and higher price, both from the same firms that manufacture SAMA and SIRO, hence, firm A and I were cannibalising their own sales. Recognising that SAMA was still far from the ideal position in others market, in period 2, firm A brought out a new and improved product SAMP ( a better version of SAMA), a product that was placed much closer to an ideal position in others market. Our firm has also developed a new product SUSA ( a better version of SUSI), of which will be introduced in period 3 and used to compete heads on with SAMP. SAMP has been cannibalising SAMA...
Words: 443 - Pages: 2
...A2. Current Online Competitor Assessment 1. What is currently going on in the market place? Data management and warehousing that evolves the marketing strategy from direct marketing to more ethnography is the most exciting element of e-commerce. The ability to present relevant and specific merchandising offers based on a users navigation, interest and feedback loops is fascinating. The integration of mobile technology, new media and other emerging trends will forever change our marketing methods. a. Trends b. Concepts 2. Who are the competitors? Unlike times in the past where competitors were physically present, e-commerce opens the door for large and small alike to compete. I am not sure companies can adequately identify competitors today. Consider that School Specialty finds itself today competing with Amazon.com. Amazon was not a school supply company five years ago. Additionally, School Specialty, a $1 B company must also compete with small regional firms like School Outfitters.com. So, the short answer is that in a high velocity, target market, many competitors can emerge. 3. What do your competitors do a little or close to what your business does? Everyone looks for the unique proposition but ultimately what you see on a website is far less important that how you merchandise the website. Merchandising analytics are the difference in successful growth on the web and random access to opportunity. 4. What are the strength and...
Words: 296 - Pages: 2
...SYNOPSIS TOPIC Assessing marketing strategies for a new hospital based on the competitor matrix and role of marketing in the initial phase of hospital working RESEARCH QUESTION What are the current marketing strategies employed by the hospital with respect to the competitor matrix? What is the role of marketing in the initial phase of hospital? AIM To devise marketing strategy based on the competitor analysis, and role of marketing in the initial stages of hospital operational-sing. OBJECTIVES • To analyze potential competitors • Assessing marketing strategies • And to analyze the role of marketing in the initial phase of hospital REVIEW OF LITERATURE A set of processes for creating, communicating and delivering value to customers and managing customer relationship in ways that benefit the organization and its stakeholders is known as marketing. Reactive market orientation understands and meeting customer expressed needs. Proactive market orientation is focusing latent needs. By the corporatization of the healthcare, the health care field has changed significantly during the last few years. Health care industry especially hospitals have started utilizing market analysis to identify the opportunities. They take advantage of these opportunities for picking up sizeable share and to position them within this highly competitive market place. Organizations that practice both reactive and proactive marketing orientation are likely to be most successful in their endeavors...
Words: 266 - Pages: 2
...PROJECT REPORT ON ORDER LOST ANALYSIS & CUSTOMER PERCEPTION OF KIRLOSKAR OIL ENGINES LTD. BY PRATEEK SRIVASTAVA (2006 – 2009) IN PARTIAL FULFILLMENT OF (B.B.A. MARKETING) UNIVERSITY OF PUNE INDIRA COLLEGE OF COMMERCE (ii) CERTIFICATE OF THE COMPANY BY THE CONCERNED AUTHORITY IN THE ORGANISATION WHERE YOU HAVE DONE YOUR SUMMER TRAINING (ON COMPANY LETTER HEAD) AND SIGNED BY THE COMPANY PROJECT GUIDE CERTIFICATE This is to certify that MR. Prateek Srivastava of INDIRA COLLEGE OF COMMERCE has successfully completed the project work titled Order Lost Analysis & Customer Perception in partial fulfillment of requirement for the award of (NAME OF THE DEGREE) prescribed by the University of Pune. This project is the record of authentic work carried out during the academic year 2006 – 2009. DECLARATION I, Mr. Prateek Srivastava here by declare that this project is the record of authentic work carried out by me during the academic year 2006 – 2009 and has not been submitted to any other University or Institute towards the award of any degree. Signature of the student (Name of the Student to be written here) Font Type: Times New Roman Font Size: 12 Spacing: 1.5 lines ACKNOWLEDGEMENT A Project usually falls short of its expectation unless guided by the right person at the right time. Success of a project is...
Words: 6367 - Pages: 26
...the success of Sounds and Vision plc does not lie with the actual size of the marketing budget, but how effectively it is used. As the business has decided to reposition itself, it needs to create awareness of its new strategy, which undoubtedly will involve a lot of expenses. This could be done through promotion, involving the media, such as a television campaign which would be expensive and therefore involve a significant budget. Not only will it need to promote its new strategy in order to gain more customers, but the case study informs us that Sound and Vision are up against a lot of competition, from both online retailers and supermarkets. Therefore in order to make sure that they are the highest competitor in the market, or to match the other strong competitors, a significant amount of money will need to be spent, using a marketing budget, for effective and persuasive advertising and promotions, in order for customers to visit the shop and spend money there, rather than elsewhere. Sound and Vision’s target market is the 15-24 year old, however at the moment they are most popular with the 25-34 year old market. Amina wants to recruit younger staff in the stores to emphasise the focus on the 15-24 year old target market- however this will come at a cost. A significant marketing budget would be helpful in order to recruit new staff, however the business will be relying on the staffs...
Words: 340 - Pages: 2
...| NEW ENTRANTS - Barriers to entry LOW – PROFIT HIGH | | Checklist questions | | Is the industry large enough to be attractive to new entrants | | Are economies of scale needed to be cometitive in the industry | How much capital investment is required to set up | How easy/ hard will it be for new entrants to get distribution for products/Services | What Government policy restrictions are there | How onerous is compliance with the industry | How strong are the brands in the industry | How easy/ Hard is it for customers to switch their business between competitors in the industry | | | POWER OF SUPPLIERS - (Manufacturer of the parts) Power of the supplier LOW – PROFIT HIGH | | What is the number and concentration of suppliers | How inportant are specific suppliers inputs | how likely are suppliers to forward intergrate | how easily can organisations in the industry switch suppliers | what is the proportion of the cost of the suppliers products relative to the total cost of the industry product or service | Is information about the suppliers product easily avaliable | how profitable are the suppliers? | | | POWER OF BUYERS -STRONG | | How concentrated are the buyers in the industry? Is distribution controlled by a few important outlets | Are there alternative channels of distribution | what impact does the product or service being purchased by the buyer have on their business? | How likely are buyers to backwards...
Words: 424 - Pages: 2
