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Comprehensive Pro

In: Business and Management

Submitted By shamailhz
Words 326
Pages 2
1. Threat of Rivalry among Competitors: High
The two-wheeler industry is categorized by intense competition. The key players in two wheeler industry are Hero MotoCorp., Bajaj Auto Pvt. Ltd. and HMSI. The other players are Yamaha, T V S Motor Co, M&M, Royal Enfield Ltd., Kinetic, Suzuki etc. In the upper-end of the motorcycles segment of Indian market, three global players namely, Harley Davidson, Hyosung, Ducati and Triumph have already entered which has the competition become more intensified. The industry is constantly witnessing price-cuts, freebies & product launches.
The demand for premium bikes is likely to gain momentum in future and sustenance of market position in the future would require greater investments in new product development and brand building as Indian customers mature and become even more demanding. Two wheeler industry in India has a number of strong competitors but it has a lot of opportunity to grow with the recent trend showing growing interest in two wheelers and robust sales.

2. Threats of new entrants:
The barriers to entry and exit are high as the two wheeler industry is highly competitive. The various reasons which are responsible for high entry barriers are high capital investment since large plants and large machineries with skilled manpower and a good R&D team is needed for producing the two wheelers. The industry attractiveness is low not because of low profit margin but due to intense competition and well established players which acts as a deterrent for new players from entering the market.
Incumbent brands in the market having loyal customer base for established products and each existing company keeps on updating and upgrading the existing two wheeler models in an on-going basis to show differentiation among their competitors. And these differentiations are not only limited to product strategy but also to the

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