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Compulsive Buying

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Submitted By cful8845
Words 1000
Pages 4
Introduction
Consumer behavior is a very broad subject and can be defined in many ways. It is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including how that process impacts the world. Consumer behavior incorporates ideas from several sciences such as psychology, biology, chemistry and economics. This subject has multiple concepts and theories that can be applied to our daily lives including the way many businesses learn about their customers. The article I found interesting is called “5 Ways to Stop Shopping Right Now.” by Gina Marinelli, October 12th, 2014. The chapter topics that are relevant to this article in which I will be applying specific concepts to be impulsive shopping, mood, compulsive buying, experiential shopping, possible self, self-esteem, and body esteem. These concepts fall under the topics of consumer behavior as well emotional shopping.
Article overview
The article “5 Ways to Stop Shopping Right Now.” by Gina Marinelli, focuses on emotional shopping, the cause of most retail compulsions, and how it can be avoided. People usually make the mistake of refraining from content promotion, choosing to focus on content creation instead. The term “retail therapy” is an attempt to shop when people usually feel boredom, sadness or anxiety. The article gives 5 scenarios of impulsive shopping. They are The Bored Buy, The Bummed-Out Buy, The Far-Flung Buy, The Offer-You-Can’t-Refuse Buy, and lastly, The Someday Buy. These strategy tips are very useful and effective for understanding consumer’s actions and can help tackle this behavior before it becomes habit.

Concept Implication
The Bored Buy
The first scenario given in the article was The Bored Buy. When someone is home bored, they come across many e-commerce sites. Boredom has a major impact on online shopping simply

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