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Concept of Motivation in the Shop Assistant Job

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Submitted By Latif94
Words 1658
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Introduction
This essay aims to elucidate the concept of motivation in the shop assistant job at Hennes & Mauritz AB (H&M) in London. This will be described as the essay will start with looking at H&M. Then evaluating the motivating potential score (MPS) to propose potential recommendations as a manager, which are validated through these motivational theories: the Herzberg’s Two-Factor Theory and Vroom’s Expectancy Theory. Looking at the evaluation of the motivating potential score (MPS) and the recommendations together will provide better job satisfaction (Robbins & Judge, 2008) to enhance this job within this company.
Hennes & Mauritz AB (H&M)
Hennes & Mauritz AB (H&M) has an international reputation as they are one of the world’s largest retailers that encompasses several different brands, which include COS, Monki, Weekday and Cheap Monday which all specialises in the fashion industry. H&M has a potent diversity of employees and its company culture based on several core values such as simplicity, a down-to-earth approach, entrepreneurship, team spirit, common sense and a belief in individuals and their attributes to use their initiative (H&M, 2012).
The Motivating Potential Score (MPS)
An employee motivation in a job can be analysed using the motivating potential score (MPS). The MPS uses the five core characteristics from the Job Characteristics Model (JCM) which are: Skill variety; Task identity; Task significance; Autonomy; and Feedback. The MPS is very important as it can measure the job motivation in order to do procedures such as improve the framework of the job. The MPS formula is demonstrated below (Robbins & Judge, 2008):
A shop assistant named Sacha Perry works at H&M in London that has been evaluated by her job satisfaction and motivation according to a questionnaire relating to the MPS which is shown in the appendix. The MPS result which is

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