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Concord Bookshop

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Concord Bookshop Introduction
As the world is changing with Technology, many companies are finding themselves struggling to stay afloat in competitive market. Whenever new business strategy is introduced in a company, a change has to take place. The way changes are introduced and implemented, determines the success of the change. Before change is introduced, there must be need for change and after implementation of change; there is expectation (Vaughn, 2012).
Change is not an easy process; it requires team work in planning, organizing and implementation. Organizational change is successful when it is effective and yield growth, but a failure when is unproductive. This paper will discuss the phases in the organizational change process and what lead to the change failure at the Concord Bookshop. Phases of Organizational Change Process
Change is trying to do things in a different way for a better result or outcome. (Spector, 2010). Kurt Lewin’s three stage theory of change are Unfreeze, Change and Freeze. The Unfreezing stage is the understanding of the need for change and preparing for it. It requires moving away from the comfort zone of the old norms. The Change stage or Transition is the most difficult time of the change. At this stage reaction to change are displayed, people are frustrated and fearful. Support is need at this stage either in form of training, or in-services and mistakes are expected. The last stage is Freezing, at this stage change has been made and accepted, it has become the new norm. (Spector, 2010).

The Clash at Concord Bookshop
Concord bookshop is historic landmark; the bookshop has been in the neighborhood for so many years. The owners decided to change their business strategy but the approach was a

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