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Conducting a Swot Analysis

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Conducting a SWOT Analysis

BUS 475
May 5,2014

Conducting a SWOT Analysis
When beginning a new business, there are several factors need to be taken in account however, one of the most important factors is conducting a SWOT analysis. SWOT is an acronym that stands Strengths, Weaknesses, Opportunities and Threats. “A SWOT analysis is an organized list of your business’s strengths, weaknesses, opportunities and threats. (Berry, 2014) Strengths and weaknesses represent the internal factors of the company while opportunities and threats represent the external factors. In the following a SWOT analysis will be conducted on a new proposed messenger company Metro Express. The analysis will be a part of initial planning process and determine what is unique about the company in addition to what is needed to sustain the business and meet mission and vision statements.
Introduction
Metro Express is messenger company that focuses on small and mid-sized businesses that need errands ran for them and we would provide the service. Metro Express will provide a different number of services that range from picking and delivering packages, relocating offices and removal office equipment. Our customers that experience the everyday stress of running a business will experience that our services will give them one less task to worry about.
Requirements for Starting the Company
In order for Metro Express to get started, there are some requirements that must be met. The first thing needs to happen is to acquire a license to do business in the state where the business will operate. The next order of business is to determine a location for business; in the beginning the location will be an office in my home to reduce costs. If I need to meet with potential clients, I would rent an interview room. The final requirement is to create a strategic plan and a SWOT analysis in...

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