Free Essay

Confectionery Industry

In: Business and Management

Submitted By raza007
Words 1116
Pages 5
4/14/2015
4/14/2015

Umer Rizwan
Umer Rizwan
S.M.RAZA
S.M.RAZA
Faiq Mehfooz
Faiq Mehfooz
Arsalan Waseem
Arsalan Waseem
CONFECTIONERY IN PAKISTAN

CONFECTIONERY IN PAKISTAN

Table of Contents OVERIVEW 2 CONFECTIONERS 2 BAKERS 2 TRADE BODY 3 DEMAND: 3 SUPPLY 3 RAW MATERIAL AND ITS SUPPLY 4 MARKET ASSESSMENT: 5 MARKET SIZING AND LENDING POTENTIAL 5 OWNERS PROFILE 7 BUSINESS CYCLE 7

OVERIVEW
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. In general, though, confectionery is divided into two broad and somewhat overlapping categories, bakers' confections and sugar confections. Bakers' Confectionary, also called confectionery, includes principally sweet pastries, cakes, and similar baked goods. In the Middle East and Asia, flour-based confections are more dominant.
At present, bakers and confectionery segment in Pakistan is relatively less organized. Pakistan’s confectionery industry has enjoyed an emerging and growing trend in the recent past yet its size and growth pattern has been far inconsequential compared to other countries of Asia-pacific region. The industry has grown with an average annual rate of 6.5 to 7.5 % during 2002-2008. Domestic brands dominate the market accounting for more than 85% of total value sales of the industry. The industry as a whole can be divided between two broader sectors namely organized sector (branded segment) and un-organized sectors (generic segment). The branded segment is more of monopolistic in nature where there are nine prominent, active players in the competitive landscape of this sector. However 80% of the industry’s share is being enjoyed by the five companies listed below. The Key players in this industry are:
CONFECTIONERS
* EBM (English Biscuit Manufacturers (Private) Limited) * Coronet Foods (Private) Ltd * Continental Biscuits (LU) * Montgomery Biscuits * Silver lake * Mehtab Industry (Krunchi).
BAKERS
* Dilpasand * United King * Sohny Sweets * Nirala Sweets, * Ideal Bakers, * Copper Kettle,
Our main focus in this report will be on the unorganized or generic sector and its product which includes Bakery biscuits, Nimco, sweets, potato chips and other products.
TRADE BODY
There are two prominent trade groups involved in this industry namely, 1. Pakistan Biscuit & Confectionery Manufacturers Association 2. Pakistan Food Association
DEMAND:
According to Pakistan Biscuit & Confectionery Manufacturers Association, Pakistanis Bakery and Confectionary Industry has grown with an average annual rate of 6.5% to 7.5% during 2002-2010. The demand for products is subject to raw material prices and changing consumer trends. Driven by advertising initiatives, consumer preferences are continually changing in favor of new packaged products, chocolates and other snacks. Independent retailers and wholesalers are still the largest delivery channel to customers. Foreign or imported brands as well as large scale local confectionery companies are successfully targeting the lower segment of the market by introducing low end products between the price range of PKR 5 to PKR 25. The demand is still quite high for traditional occasions such as religious and weddings. Although considering rising inflation, economic instability and reduction in consumer purchasing power makes it increasingly difficult for the middle class to afford such products and thereby reducing consumption.
SUPPLY
The supply of other food products (Bakers and Confectioners) is currently sufficient to fulfill customer needs but in such an industry opportunity, growth and higher sales are achieved through a demand pull generated by introducing new and innovative products, product substitution and varied packaging. The industry has grown rapidly over the last decade with numerous household brand names emerging on the scene and gaining success. However, challenges for future growth and new entrants are: increasing prices of raw material, high dependency on advertising and brand creation, excise and import duties on raw materials.

RAW MATERIAL AND ITS SUPPLY
Major Raw materials required are, * Flour * Sugar * Grains * Eggs * Dry fruits * Wheat * Oil, Ghee * Milk * Butter * Vegetables
Most of the business owners rely on the same suppliers to meet their business needs, except for a few who place reliance on many suppliers or are not satisfied with their suppliers. Raw Material needs are met locally buying from the same location or same city, although the number of suppliers mostly comprises from two to five or even more, but predominantly the segment relies on same suppliers for their material needs.

MARKET ASSESSMENT:
At present, the Baker and Confectioners segment in Pakistan is part of the relatively unorganized segment with sales being primarily generated via bakeries, shops, cafe’s, hotels and restaurants.
The Other Food Product segment is largely dispersed across various cities of Pakistan, predominantly consisting of small and medium bakeries which continue to operate using an outdated manual and labor intensive model with limited or no use of technology. The main reason for lack of automation in this segment is due to non-availability of funds to the small Bakery and confectionary owner for purchase and installation of such equipment.
MARKET SIZING AND LENDING POTENTIAL
Businesses are widespread throughout various locations in rural and urban regions in the country, following tables presents a locations in different cities. The list reflect the major portion where bakers and confectioners are present.

KARACHI LOCATIONS FOR BAKERS AND CONFECTIONERS | AREA | No. Of Establishments | KARACHI | | Defence | 40 | Clifton | 25 | Tariq Road | 25 | Bahadurabad | 20 | Saddar | 50 | Gulshan e Iqbal | 50 | Gulistan-e-Johar | 30 | Nazimabad | 30 | F.B Area | 30 | Korangi | 30 |

LOCATIONS FOR BAKERS AND CONFECTIONERS | AREA | No. Of Establishments | MULTAN | | Saddar Multan | 20 | Railway | 10 | Altaf Town | 5 |
MULTAN

LAHORE LOCATIONS FOR BAKERS AND CONFECTIONERS | AREA | No. Of Establishments | LAHORE | | Gulberg | 30 | Model Town | 30 | Defence | 25 | Allama Iqbal Town | 15 | Walton | 20 | Johar Town | 30 | Badami Bagh | 10 | Mughal pura | 20 | Wapda Town | 20 | FAISALABAD LOCATIONS FOR BAKERS AND CONFECTIONERS | AREA | No. Of Establishments | FAISALABAD | | Peoples Colony | 30 | Samanabad | 20 | Jinnah Colony | 20 | Sir Syed colony | 30 | Christian Town | 20 | Rehmania Town | 20 | Ayub Town | 10 | Madina Town | 10 | Kohinoor Town | 10 |
OWNERS PROFILE
The business owners in consist mainly of people in the age group of 31-40 years. Due to the labor intensive and manual nature of work, education is not considered as a major factor for business owners. Predominantly businesses are run by families, preferring family members to undertake organization functions.

BUSINESS CYCLE
The segment experiences cyclical trends due to seasonal sales, traditional occasions such as religious and wedding occasions give significant rise to sales. The segment is also affected by fluctuation in raw materials prices for producing bakery and confectionary items. Businesses suffer from general increase in prices which in turn causes reduction in sales.The businesses mostly rely on existing customers and referrals by existing customers depending mainly on word of mouth.
Supplier (Raw Material)
Raw Material / Ingredients
Bakers/ Confectioners
Customer
Supplier (Raw Material)
Raw Material / Ingredients
Bakers/ Confectioners
Customer

Similar Documents

Premium Essay

Confectionery Industry

...The confectionery industry in the UK includes of selling of chocolate, cereal bar, gum, and sugar confectionery. The target of this report will focus on the Western Europe market which used in the data have been calculated using 2012, especially in the UK market . As the result of recent years, the UK confectionary industry has steady decreased in the value growth and marginal volume. It predicts to continue towards 2017. According to Marketline (2012) determined that "The UK confectionery market had total revenues of £6.9bn with a compound annual growth rate of 2.1% between 2008 and 2012. In comparison, the French and German markets grew with CAGRs of 2.2% and 1.7% respectively, over the same period, to reach respective values of £4.29bn and £6.9bn in 2012". Beside this, the mass of the market consumption was dropped with a compound rate of change -0.3% between 2008 and 2012 as the total of 867.5 million kg in 2012. This is forecast to fall to 857.2 million kg by the end of 2017 about -0.2% of a compound annual rate of change. In the segmentation of this market, the chocolate segment is the largest of confectionery in the UK, about 69.5% of the market total value. The sugar confectionery segment is in accounts about 16.3% of the market. And the cereal bars and gum have the same amount of total value about 7.1% Analyse The UK confectionery market is concentrated, with the top three players holding 70.5% of the total market value. The presence of large players such as......

Words: 609 - Pages: 3

Free Essay

External Analysis of Confectionery Industry

...Industry (External) Analysis Considerations of the Macro Environment (How does ea. affect industry?) Market (customer) Demographics (Current/Potential; End Buyers & Intermediaries)- The main type of customer that the confectionery industry targets are kids but they target people of all ages. Economic-Products within this industry are recession proof because of their low price and are always in demand. Legal-The prime government regulations for this industry deal with food and safety issues. The Food and Drug Administration (FDA) have strict guidelines that must be followed, even in dealing with candy and chocolate. Along with the FDA’s guidelines, there are also tariffs on sugar that are set in place by the USDA. These tariffs initially have an effect on the final cost of the product. Socio-culture- People are becoming more health conscious so companies have to adjust to this by making healthier options such as better portion control and fortified products. Global-_International spices and ethnic flavors will also have a large influence on new U.S. products and flavor development overall, 58 percent of experts say. While Asian and Latin flavors will serve as the biggest influences on U.S. confectionary product launches, insiders point to Europe as the birthplace for international confectionery trends now and in the coming years. Although Europe is most frequently perceived as the origin of confectionery trends, Japan appears to be an emerging......

Words: 723 - Pages: 3

Premium Essay

Porter's Analysis of Confectionery Industry in India

...An Analysis A preliminary analysis of the confectionery industry in India using Porter’s Diamond and Porter’s Five Forces. The analysis is backed up by extensive research and summed up with an appropriate conclusion. An Analysis A preliminary analysis of the confectionery industry in India using Porter’s Diamond and Porter’s Five Forces. The analysis is backed up by extensive research and summed up with an appropriate conclusion. Confectionery Industry Confectionery Industry CONFECTIONARY INDUSTRY INDUSTRY OVERVIEW The confectionary industry can be broadly divided into 6 sectors 1) Chocolates 2) Hard Boiled Candies 3) Éclairs and Toffees 4) Chewing and Bubble Gum 5) Mints and Lozenges 6) Lollipops MAJOR PLAYERS * Cadbury ( Dairy Milk, Perks, Gems, 5-Star celebrations, Bytes,  Dairy Milk Éclairs, Éclairs Crunch, Halls, Bubbaloo Bubble gum) * Nestle(Kit Kat, Kit Kat Chunky, Munch, Munch Pop Choc and Milkybar Crispy Wafer) * Parle (Simply Imlee) * HUL (ChocoMax and Max Magic candy) * Perfetti ( Centre Shock, Happydent White, Alpenliebe, Big Babool, Chloromint and Cofitos) * Candico (Mint-O and Loco Poco). Industry Trends and Size In 2005, the market size of the confectionary business was very small and approximately valued at $427 million. For population 3 times US population it was 20 times smaller than the US market. In 2012, it had grown to thrice its size in 2012 at $1.1billion dollar. The organized sector was......

Words: 1238 - Pages: 5

Premium Essay

Business Paln

...from any other similar product. Critical to the success of any product is the creation of the right identity. Identity means that a product is easily recognizable and differentiates from the offerings of competitors. Our store takes the concept of a traditional chocolate shop and adds the element of creativity and health. Our customers will have the opportunity to come into our store and concoct their own chocolate tailored to a customer’s desire that is health conscious. Cadbury Diet will be reinventing itself by producing a low-calorie dark chocolate which will be tagged as a healthy snack in contrary to the recent issues that the confectionery industry has faced. Cadbury chocolate bar has been tagged as the “People’s Chocolate Bar” manufactured by the Cadbury Company and founded by John Cadbury in 1824.Cadbury is a British confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated. With its headquarters in Uxbridge, London, England, the company operates in more...

Words: 5196 - Pages: 21

Free Essay

Kcpl

...OBJECTIVE: Kanpur Confectionaries Private Ltd (KCPL) has the vision of emerging as a leading national brand in the biscuit industry and thus maintaining the family name and dignity. PROBLEM: APL is a leading national player in the biscuit industry and is a major competitor of KCPL. KCPL has to decide their response to the proposal of A-One Confectionaries Private Ltd (APL) about becoming its contract manufacturer. OPTIONS: KCPL has the following 3 options:     • Option 1: Accept APL’s offer     • Option 2: Become an independent contract manufacturer.     • Option 3: Rebuild the “MKG” brand. DECISION: KCPL should work on reviving its brand. ACTION PLAN: KCPL has to work on technology upgradation, increasing capacity utilization and managing a efficient workforce. It also has to improve its brand image and target new profitable markets. CONTINGENCY PLAN: As a contingency plan, KCPL can accept the offer of APL. 1. SITUATIONAL ANALYSIS       Mohan Kumar Gupta started Kanpur Confectioneries Private Limited (KCPL) in Jaipur in 1947 to sell sugar candy under the brand name of “MKG”. He later set up a production unit in Kanpur (UP) because of intense competition in Jaipur. He ventured into the biscuit industry with the “MKG” brand. Its turnover increased during the early 80’s. But with the stiff competition from the firms in the organized and unorganized sector its sales have declined and   by mid 80’s it has started making losses (Exhibit 1). It became a contract......

Words: 277 - Pages: 2

Free Essay

Ddffdf

...usually installed in the Public/Shared Documents folder during the software installation. 2. The following data required for this case are located in the My Marketing Engineering directory (usually located in My Documents): Can the Bunny Hop Data (Positioning).xls “We fought off Time Warner and held on to the bunny. Now we are saying that it’s too childish! Remember, it is mostly children who consume Nutrine confectionery, not teenagers, not adults. And children love the bunny! My son still remembers the advertisement we ran in the 1980s in Chandamama, with bunnies holding Nutrine SuperStar Toffees. The bunny is our identity. We cannot change what we are!” —Ganapathy (VP-Operations). “But things change. Even customers do. The question is, can the bunny hop into new confectionary categories? Will customers accept the bunny in the mints and gum categories?” —Karthik (VP-Marketing). Introduction Nutrine was developed as the umbrella brand (sometimes called the “parent” or “family” brand) for all confectionery products produced by the Nutrine Confectionery Company (NCC). All the products it launched initially carried only the name Nutrine on their wrappers. To attract its target group of children between the ages of 6 and 13 years, Nutrine used a bunny brand character; this bunny quickly became part of...

Words: 3172 - Pages: 13

Free Essay

Saudi Chocolate Market

...“Saudi Arabia Confectionery Market Forecast & Opportunities, 2018” confectionery market in Saudi Arabia is expected to witness the CAGR of around 12% during 2013-2018. Confectionery industry is the most popular in the food processing sector and with the increasing demand of high end confectionery; international companies are entering into the market through collaborations and acquisitions in order to increase their share in the market. It is forecasted that Saudi Arabia confectionery market will reach USD 2.26 Billion (SAR 8.4 Billion) revenues by 2018 due to increasing gifting culture and the income bracket which will fuel the demand for confectionery products in Saudi Arabia. Saudi Arabia confectionery market is divided into three segments with Chocolate segment being 55% of the market, sugar confectionery accounting for 24% of the market and chewing gum being 21% of the total confectionery market. It has been expected that demand for chewing gum segment will increase in the coming years due to increasing health concerns among the people and shift in the target consumer base. Global confectionery market has witnessed a slow up in the last few years due to 2009 euro crisis and its post economic crisis. The global confectionery market has shown an upward trend since 2010 with the improvement in the economy. Western Europe accounts for the largest market for confectionery followed by North America and Asia Pacific. With the increased consumption of confectionery and......

Words: 461 - Pages: 2

Premium Essay

Chocolate Confectionery

...Abbreviations 4 1 Executive Summary 5 2 Macro Analysis of the Confectionery Industry 7 3 PESTEL Analysis of the Confectionery Industry 9 3.1 Analysis 9 3.2 Conclusion 12 4 Porter Five Forces Analysis 15 5 Industry Life Cycle and Industry Dynamics 18 6 Lindt & Spruengli Company Overview 22 7 Business System 24 7.1 Resource Base of Lindt & Spruengli 24 7.2 Activity System (Value Chain) of Lindt & Spruengli 26 7.3 Product Offering 28 7.4 Lindt’s positioning in comparison to Competitors 33 8 Organizational Structure 34 8.1 Organisational Process 35 8.2 Organisational Culture 36 9 SWOT Analysis 37 10 Recommendations 38 10.1 Exposing the Corporate Social Responsibility 38 10.2 Product Development to meet upcoming consumption trends 38 10.3 Market penetration in Spain 40 10.4 Penetration of Emerging Markets 41 10.4.1 Asia Pacific 41 10.5 Entering new Segments 43 10.6 Pushing profitable Product Lines 45 11 Bibliography 47 11.1 Books 47 11.2 Documents from Databases 48 11.3 Journals 50 11.4 Websites 51 II List of Figures Figure 1: Confectionery industry segmentation 5 Figure 2: Market value of the confectionery market in the period 2004-2009 and the expected growth until 2013 6 Figure 3: Stage of industry life cycle mature markets (Western Europe, North America) and immature markets (Middle East and Africa, Eastern Europe, India, China, Russia) 10 Figure 4: Growth rate of the global confectionery sales by region in the period 11 2007/2008 and......

Words: 6429 - Pages: 26

Premium Essay

Managing Director

...R S M A N A G E M E N T R E P O R T THE MIDDLE EAST CONFECTIONERY MARKET: OPPORTUNITIES FOR U.S. CONFECTIONERY EXPORTS Prepared by Bryant Christie Inc. for the National Confectioners Association January 30, 2009 Seattle Telephone: 206 292 6340 Sacramento Telephone: 916 492 7062 TABLE OF CONTENTS EXECUTIVE SUMMARY…………………………………………………………… ……..1 INTRODUCTION…………………………………………………………………………4 BACKGROUND ……………………………………………………………………4 METHODOLOGY ……….…………………………………………………………4 REPORT FORMAT …………………………………………………………………4 GENERAL MARKET ENVIRONMENT…………………………………………………… 5 MARKET FOR CONFECTIONERY IN THE MIDDLE EAST……………………………….7 CONSUMPTION TRENDS…………………………..………..……………………. .8 COMPETITION ..……………………………..…………………………...……………..13 MULTINATIONAL PRODUCERS…………………………………………………...14 LOCAL PRODUCERS……………………………………………………………...14 CONFECTIONERY IMPORTS….…………………………………………………...16 DISTRIBUTION……………………………………………………………………… …18 RETAIL……..……….......…………………………………………….……….…19 CONVENIENCE STORES …....……………………………………………. ……...22 HOTEL, RESTAURANT AND CAFETERIA …..……….……………………………23 COLD STORAGE….. ....…………………………………………………….. ……24 MARKET ACCESS ..………………………………………………………….…………..24 LABELING …..…………………………………………………………………..26 CONCLUSIONS……………………………..………………………….……………. ….27 APPENDICES RETAIL PRICES FOR LEADING CONFECTIONERY BRANDS U.S. AND COMPETITOR CONFECTIONERY EXPORTS TO THE MIDDLE EAST CONTACTS Middle East Confectionery Market:: Opportunities for U.S. Confectionery Exports January 30, 2009, Page 1 of 28 EXECUTIVE......

Words: 17902 - Pages: 72

Premium Essay

Arcor Case.

...chocolate manufacturer, was one of the few Argentine entrepreneurs remaining whose company was still financially stable. However, the crisis was taking its toll on even the most successful and healthy corporations. The crisis happened to hit Arcor at a critical time in the unfolding of its long-term strategic plans. Pagani had worked hard to make Arcor a dominant player in the Latin American confectionery market and had recently laid out plans to increase its presence in other regions. By 1999, he was ready to implement his strategy and was eager to work toward competing on the level of other multinational manufacturers, such as Mars, Nestlé, Kraft, Hershey, and Cadbury Schweppes. However, Arcor’s response to the domestic crisis had drained his focus and resources and forced him to put all expansion efforts on pause. Surveying the ruin around him and looking at the business his family had built up over three generations, Pagani thought hard about what to do with Arcor, both at home and abroad. The Confectionery Industry The confectionery industry comprised sugar confectionery (candy) and chocolate...

Words: 15266 - Pages: 62

Free Essay

Famipop

...http://www.researchandmarkets.com/reports/1524235/ Confectionery in the Philippines - Market Forecast & Consumer Demographics Description: Synopsis Confectionery in the Philippines – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in the Philippines. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for the Philippine confectionery products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope - The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery. - Market overview & forecast – overall the Philippines confectionery market value and volume data split by category - Market shares –company share, brand share and distribution share for the confectionery market in the Philippines - Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Philippines confectionery market Highlights - In the Philippines, 0-14 age group accounted for 35.5% share of the total confectionery consumption in 2008. - In the Philippines, urban consumers accounted for 67.9% of the total confectionery consumption in 2008. - In the......

Words: 2032 - Pages: 9

Free Essay

Teacher

...Chandran Vijay Kumar Ashutosh Ms Anuradha For: Dr. S Vasudevan Executive Summary Ghirardelhi Chocolate Factory is a confectionery manufacturer franchisor with 30 stores in 4 states viz Mumbai Tamil Nadu, Bangalore and Chennai. It is in the business of premium chocolates and other confectionery products. The business believes that it should seek opportunities to continue to their growth by providing good quality, variety, comfortable store ambience and atmosphere. Market penetration will create strong name recognition, which is essential for the company’s expansion plan. The management of Ghirardelhi Factory is the responsibility of the franchisee that commits to continue the growth of the business. This is part of an expansion strategy as the company always plans to open company-owned and franchised stores. The franchised stores enable the company to open more stores quickly with no capital investment. Our consumers are mainly corporate employees and impulse buyers, Our business is proposing Metro Mall in Chennai as the next site location. This location has all the essentials needed for Ghirardelhi Factory to continue its tradition of selling chocolates to its target market,. Ghirardelhi Factory will continue to provide quality confectioneries to corporate.. The in-store demonstrations of chocolate are sure to satisfy the sweet tooth of our client base. Ghirardelhi Factory Overview In 1981...

Words: 7062 - Pages: 29

Free Essay

Bonbon Mania

...Table of Contents Executive Summary x Company Description x Strategic Focus and Plan x Mission/Vision x Goals x Core competency and Sustainable Competitive Advantage x Situation Analysis x SWOT Analysis x Industry Analysis x Competitor Analysis x Company Analysis x Customer Analysis x Market-Product Focus x Marketing and Product Objectives x Target Markets x Points of Difference x Positioning x Marketing Program x Product Strategy x Price Strategy x Promotion Strategy x Place (Distribution) Strategy x Financial Data and Projections x Past Sales Revenue x Five-Year Projections x Organization x Implementation x Evaluation and Control x Appendix x References x Executive Summary The following consultancy report aims to provide an in-depth analysis of Bonbon Mania’s current situation and as a result a thorough recommendation to set Bonbon Mania on the path to augment brand identity and increase brand awareness. Given our strategic direction Bonbon Mania will be positioned as the leading provider of premium confectionaries for businesses and special event sectors. Product & Service Bonbon Mania offers a wide range of sweets and chocolates for businesses and individuals who wish to emphasize how special an occasion or event is. They offer unique gift packages that bring a touch of whimsy to any type of event. Additionally, they offer a personalized service consisting of presentation of candies that are displayed at......

Words: 6115 - Pages: 25

Free Essay

Pulse V Alpenliebe

...Jaipur : DS Group entered the Candy segment with launch of Pass Pass ‘Pulse’ in Jaipur today, thus expanding its confectionary portfolio. ‘PULSE’ is a Kachcha Aam flavoured hard boiled candy, with a tangy twist.  Taking a cue of coming closer by sharing happiness in our lives,  from the umbrellabrand Pass Pass, PULSE is positioned on touching the pulse with friendship. Be it making new friends or maintaining existing friendship, the brand seeks to be the reason behind it.  The launch in Rajasthan will soon be followed by launches in other parts of the country. The new candy is not a mere candy but an experience of flavours combined with the gesture of sharing. It is available in pillow pack at the cost of Rs.1 per pack.   Shashank Surana, Senior General Manager, New Product Development, DS Group, said, “We are committed to creating innovative and exciting flavours that appeal to our Indian customers. Pulse encompasses a dynamic taste of Kachcha aam with a surprise tangy twist in it. ‘Pulse’ is an exciting new powder filled candy in the segment, giving it a requisite differentiation of flavour in the segment."  "Hard boiled candies are growing at the rate of 9% with a total market size Rs. 1800 crores, therefore validating our decision to enter the segment. The future will see us launching many more exciting & innovative flavors that will offer our consumers a delicious option for a candy and an experience of pristine blend of  flavors filled with positivity.” He......

Words: 3804 - Pages: 16

Free Essay

Kraft Foods and Cadbury Acquisition

...Kraft Foods and Cadbury Introduction The confectionary industry all over the world is comprised of three products, that is, gum, sugar and confectionary. But the world-wide economic recession which in the last few years hit the North American and European markets, adversely affected the confectionary sales. In addition, undue pressure affected the sales volumes as more people moved towards healthier lifestyles, in attempt to avoid what they termed as unhealthy foods. In these developed countries, there are growing concerns about obesity and its side effects. Confectionary makers are now making smaller packets so as to reduce the prices of the purchase which in a way is kind of addressing some of the concerns about unhealthy foods. This is done by improving the portion control even though it increases the sales volumes per kilo, but does not affect the profit margins adversely. Even though the confectionary may tend to be termed as a luxury food item, the sales value appears to be recovering steadily from adversity. In the quest of offering premium products which are more profitable than increasing the sales volumes, the confectionary makers are offering what is seen as low value confectionary. These new products include pro-biotic and antioxidant chocolate. However, the current depression is expected to limit the growth of confectionary, because it is seen as a non-essential food item. Nevertheless, chocolate appears to be picking up in the market and was expected......

Words: 5621 - Pages: 23