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In: Business and Management

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Dividend Policy at FPL Group, Inc.
Executive Summary
Florida Power & Light Company was formed in 1925 through the consolidation of numerous electric and gas companies. After enjoying steady growth until the 1970s, FPL began experiencing operating problems and reduced profitability due to factors like rising fuel costs and construction over-runs. To address these problems, Chairman Marshall McDonald decided to diversify into higher growth businesses and guided FPL to make four major acquisitions- Colonial Penn Life Insurance Company, Telesat Cablevision, CBR Information Group Inc. and Turner Foods Corp. FPL Group also established a real estate development subsidiary called Alandco, and an alternative energy subsidiary called ESI Energy.

To address complaints from consumers, FPL instituted a quality control program inspired from Japanese methodologies. Despite all these moves, FPL continued to face underlying growth problems due to losses at Colonial Penn business, federal concerns over FPL’s nuclear reactor safety and going overboard with their quality control program. James Broadhead succeeded McDonald in 1989 and started developing a long range strategic plan for FPL. Broadhead simplified the quality control program. He wanted FPL to focus on its core business and made plans to sell several non-utility businesses that the group held. Broadhead started an aggressive capital expenditure program of $6.6 billion for expansion. To cut costs, Broadhead flattened the organization and eliminated about 4000 positions from 1991 to 1993. Broadhead’s strategic plans were successful and by 1994 FPL became the largest utility in Florida and the fourth largest in the country. FPL’s sales growth exceeded the national average and this trend was expected to continue over the next five years. California proposal on retail wheeling had a large impact on the electric utilities

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