...Introduction Have you ever seen the advertisement in the Television, Newspaper, magazines, hoardings, and listen on radio etc. which always worn you and be aware from the misleading advertisement and about your rights, safety it is about the consumer awareness advertisement. Every human being is a consumer since his childhood and during his whole life he always consume something at every stage of his life. In the cut- throat competition every producer businessmen wants to increase his profits and for that he make s advertisement which misleading the consumer to purchase products. Today there are lots of misleading advertisements in the markets which attract consumer to buy products. Definition of the consumer Quotes of the consumer Markets of advertisement Consumer advertisement Law of the consumer rights Ministry of consumer affairs Survey of the people living in ahmedabad Interview of the experts “Americans used to be 'citizens.' Now we are 'consumers.” ― Vicki Robin, Your Money or Your Life: Transforming Your Relationship with Money and Achieving Financial Independence tags: americans, consumer, consumerism, money 15 likes like "It is essential that the consumer not only files his/her complaint but also fights for the case instead of hiring a lawyer," said advocate Sarvesh Kumar Sharma. Welcome to the website! "A customer is the most important visitor of our premises. He is not dependent on us - we are dependent on him. He is not an interruption...
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...Consumer purchase intention for organic personal care products Hee Yeon Kim and Jae-Eun Chung Department of Consumer Sciences, The Ohio State University, Columbus, Ohio, USA Abstract Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitudeintention relationship. Design/methodology/approach – An online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables. Findings – The results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude-purchase intention relationship yielded an improvement on the TPB model. Practical implications – This study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic personal care products. Originality/value – This study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers’ attitudes toward buying organic...
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...Lack of Consumer Awareness about Processed Food Items ABSTRACT In India, frequently customers purchase food items without being fully aware of the negative side-effects of the ingredients because of lack of knowledge and under the influence of clever marketing strategies. This research has been taken up on “Noodles” which contains Mono Sodium Glutamate (MSG). Exploratory research methodology was adopted with primary data collected mostly in Bangalore. Our research reveals that there is a large ignorance about the possible negative side effects of MSG. Surprisingly many say that they will continue to purchase the items because they are not convinced. The research is of great importance for consumer protection. It should help the authorities in formulating suitable guideline for product promotion. KEY WORDS: Consumer ignorance, Food, Noodle, MSG Introduction Customers are either consumers themselves or purchasers on behalf of the consumers. It is nothing but natural to assume that customers purchase products which are best suited for them and what they consider value for money. However, there can be situations when a customer buys a product without being fully aware of the pros and cons of using the particular product. This may be trivial for a simple purchase of low value item. But it can be particularly serious in case of food item. The question is - are all customers well aware of the negative effects of such products? Who should educate the...
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...MACRO-MICRO SCREENING P. no | Project Idea | CriterionA | CriterionB | CriterionC | CriterionD | CriterionE | CriterionF | CriterionG | CriterionH | CriterionI | CriterionJ | TWS | CSF | | | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | | | 1 | FarmSupplies | 3 | .5 | 1.5 | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 3 | .6 | 1.8 | 4 | .7 | 2.8 | 5 | .5 | 2.5 | 3 | .5 | 1.5 | 4 | .5 | 2 | 4 | .6 | 2.4 | 21.1 | | 2 | AgriculturalMuseum | 3 | .5 | 1.5 | 3 | .6 | 1.8 | 4 | .6 | 2.4 | 4 | .7 | 2.8 | 5 | .7 | 3.5 | 4 | .6 | 2.4 | 3 | .5 | 1.5 | 3 | .6 | 1.8 | 4 | .5 | 2 | 3 | .6 | 1.8 | 21.5 | | 3 | Potato SeedCenter | 4 | .8 | 3.2 | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 5 | .8 | 4 | 5 | .8 | 4 | 5 | .7 | 3.5 | 4 | .7 | 2.8 | 3 | .8 | 2.4 | 5 | .8 | 4 | 4 | .7 | 2.8 | 32.3 | | 4 | Restaurant (Male) | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 5 | .8 | 4 | 4 | .7 | 2.8 | 5 | .7 | 3.5 | 4 | .6 | 2.4 | 3 | .8 | 2.4 | 4 | .7 | 2.8 | 5 | .7 | 3.5 | 29.8 | | 5 | AgriculturalTechnologyRentals | 3 | .6 | 1.8 | 4 | .6 | 2.4 | 4 | .6 | 2.4 | 4 | .5 | 2 | 4 | .7 | 2.8 | 3 | .6 | 1.8 | 4 | .6 | 2.4 | 3 | .7 | 2.1 | 4 | .6 | 2.4 | 4 | .6 | 2.4 | 21.5 | | Legend: Rating: Criterion: R-Rating 5- Excellent A- Market Availability 4- Very Satisfactory B- Raw Material Availability W- Weight 3-Satisfactory C-Technology Availability 2-Fair D-Skills Availability ...
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...product has significant improvements when compared with the other existing products on the market, such as: * Efficient and reliable water pressure and temperature * One touch control on the wall * Light signaling the right temperature is achieved etc * Installation of the Quartz was about half a day (vs. 2 days for other showers) Survey shows that consumers and plumbers loved the product. However, initial sales are low, mainly due to low consumer awareness and plumbers’ reluctance to new products. Where does the problem lie in the funnel? Consumers are uninformed about showers, with little understanding of the products options. Thus, plumbers have a greater influence when selecting the brand, as only in 27% of the times consumers select type and brand of the shower, otherwise plumbers influence on the purchase. Lack of knowledge leads to lack of brand awareness. Options: 1. Targeting consumers directly: -Expensive to have a proper ad campaign (costs 3 to 4 M Euro) - The consumers decide only 27% of the time (ex 4) +Consumers could become more brand aware +Easier to reach consumers than plumbers 2. Targeting Do-It- Yourselfers -Lower-end part of the market thus will be price conscious, have to lower prices -The brand will be perceived as a lower quality brand, due to the new niche market +Could “push” the product through partnership (B&Q) thus have lower costs than running an ad campaign -Cannibalize the Gainsborough brand +they are...
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...Collection. Our goal is to inform our shoppers on a environmentally friendly form of shopping for garments and bring awareness so shoppers becoming conscious consumers. Product Description: The Ethical Collection will consist of fairtrade and ethical designers across the country being able to sell their designs on Amazon.com. The collection will allow consumers to shop with an alternative and assortments that are not only favorable for the shopper, but valuable to the world. The Ethical Collection will provide Amazon with a new vertical. This advanced vertical will allow Amazon to reach an entirely new target. Amazon.com belives in a better fashion future. This new collection will provide just that, it will allow the consumers to acknowledge awareness in the fashion industry and the positive impact purchasing consciously can do. The Ethical Collection will be built on six pledges. Be Ethical Provide Ethical fashion to conscious consumers Social commitment Be environmentally friendly Reduce, reuse, recycle Strengthen the fashion cycle Target Segmentation: The target segmentation for the Amazon’s The Ethical Collection will consist of men and women ages 25-40, all ethnics, who are or want to be fashionable conscious shoppers. This extension will also be targeted to parents who also want their children to be environmentally aware and alert. Our consumers will be aware or have intentions on being aware of the effects that unethical fashion may produce. The shoppers will...
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...the consumer‟s buying preferences, the reach ofbranded jeweler‟s, brand awareness of various brands in the jeweler‟s market.Hence the first question was to find out the factors that guide a customer while purchasingjewellery which dealt with nine attributes. The respondents where just asked to tick on theattribute that guided that purchase decision. The result is as follows 1) Factors that guide you while purchasing jewellery? Family Promotion Design Price Purity Image Variety Display Service and and Offers Friends 85 92 87 65 67 5 10 2 12From the above results an observation can be drawn that out of the 100 respondents 92 of themfeel that price is a major factor that guides their purchase decision. Apart from price purity also isconsidered important by 87 respondents, followed by design with 85 respondents feel it is animportant factor. Variety and image are the other important attributes that are considered whilemaking a purchase decision. Attributes like family and friends, promotions and offers are still notvery popular among the respondents selected for this research. The attributes like service anddisplay have been selected only by 2 and 5 respondents respectively showing that these are theleast important thing that guide an individual to purchase jewellery.The diagram below shows the guiding factor of the respondents while purchasing jewellery in anascending manner. 29 30. 100 92 85 87 90 80 65 67 70 60 50 40 30 20 10 12 2 5 10 0Question two dealt with the awareness of...
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...these changes will affect consumer’s purchase intention as oppose to the results of this study. In addition, it is also suggested to construct the survey which is answerable by Juster’s scale (7 point scale) as recommended by marketers (East et al, 2013). 2. Managerial Suggestions Ang pangit ng sentence ko. haha Ang pangit ng sentence ko. haha The reason why consumers are not likely to buy eco-labelled products is that they are not familiar with eco-labels. Since there is a low positive linear correlation between awareness and purchase intention, marking products with eco-labels could be a viable source of competitive advantage provided that the eco-labeled products have extensive advertisement to increase perceived quality and is on par with other popular products in terms of price. Researchers suggest placing eco-labels on products with higher demand. Management should also be aware of the risks related to costs of placing eco-labels on products and enhancing consumer’s familiarity. 3. Suggestions to future researchers The researchers recommend that a study focused mainly on level of awareness on eco-labels be held to...
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...India. Brinda having a more definitive idea of the Indian market is averse to the idea as she is aware of the low awareness of oral hygiene in many parts of India. If people do not understand the necessity, how would they be attracted to costlier oral care products like battery operated toothbrushes and their likes. Due to low discretionary spending and disassociation of health issues to not brushing regularly, Cottle faced a otugh market with low spending capacity in India. According to Lang, some of the alternatives to promote sales were focusing on marketing the premium products and persuading customers to switch to high range oral care products. Patel was more concerned with focusing on persuading consumers to brush for the first time and subsequently increasing incidence of brushing. Lang wanted to unevenly distribute advertising dollars across the three key points of focus that Cottle-Taylor wanted to project. But Patel was unsure if the increase in advertising dollars would increase sales. She also considered the culture barriers across urban and rural India and how each region would react to the different messages. According to Cottle-Taylor’s strategies, informing and educating the Indian culture on the importance of oral care was of paramount importance. One of the many alternatives could be introducing an oral care program in school so that awareness...
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...often the individuals the system was designed to protect creating a serious gap in implementing the HSE-MS. Some 4 years ago the former Shell Deepwater Services (SDS) was facing the roll out of their HSE-MS and the question was asked by the Management Team how do we get our personnel to explicitly understand our HSE-MS so that we can get maximum benefit from it? The result of asking this question has been the development and introduction of a series of critically acclaimed workshops aimed at demonstrating an HSE-MS as simply as possible. “Protecting What’s Important 1” and “Protecting What’s Important 2” workshops have received considerable approval from participants for the manner in which the information is presented and for the awareness the courses bring. Description of Workshops Protecting What’s Important 1 In 2000 a team of SDS employees were organized with the goal of bridging the gap between SDS personnel and the HSE-MS. A series of development meetings and pilot programs resulted in the unveiling of Protecting What’s Important (PWI) in 2001. The team that designed the workshop set forth clear objectives for the workshop, with the aim of having participants: • Receive an introduction to the HSE-MS • Get comfortable with the terminology of the HSE-MS • Understand the basic structure of the HSE-MS • Understand what impact an...
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...trends show that they have a harder time of losing the weight. The CDC reports that for Tennessee specifically adults ages 18 and over, 67% of our population is obese (CDC.gov, 2012). What are the ramifications of this? Women in the southern states are more prone to being obese and carrying it into their later years than most other American woman. Obesity can be a stepping stone to severe health problems later on in life. Issues such as HTN, cardiac problems, diabetes, orthopedic problems, the list goes on and on. Obesity is something that can be changed first; by creating awareness of the existing problem, second; by identifying what needs to be changed, third; creating the opportunity for change and following thru with the plan for change; and finally creating a lifestyle change that will last a lifetime. Program Plan: O'Donnell Program This paper will discuss a program plan to raise awareness of the problem that Tennessee women are facing with Obesity. Providing the opportunity for educational programs for obesity...
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...ASEAN is a region of immense and colourful cultural diversity, one that shares common historical threads. ASEAN Member States promote cooperation in culture to help build an ASEAN identity. They seek to promote ASEAN awareness and a sense of community, preserve and promote ASEAN cultural heritage, promote cultural creativity and industry, and engage with the community. ASEAN Leaders envision ASEAN as a community of caring societies, conscious of its ties of history, aware of its cultural heritage and bound by a common regional identity. One of the main bodies in ASEAN cooperation in culture is the ASEAN Committee on Culture and Information (COCI). Established in 1978, its mission is to promote effective cooperation in the fields of culture through its various projects and activities. The COCI comprises representatives from national institutions like the Ministry of Foreign Affairs, Ministries of Culture and Information, national radio and television networks, museums, archives and libraries, among others. Together, they meet once a year to formulate and agree on projects to fulfil their mission. Activities in the area of culture include the conservation and preservation of cultural heritage, promotion and cooperation on cultural industry and the production of cultural showcases. To cite some examples, 2009 saw the production of the coffee table book “Water: A Unifying Force in ASEAN”, a workshop that gathered experts from the region to discuss the prevention of illicit transfer...
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...Awareness of Individual Responsibility Each individual has an obligation to attempt to perform as an ideal and well-intentioned citizen. In order to achieve this goal, it is imperative to be aware of the significance of such an expression as personal responsibility. Personal responsibility refers to an ability to care for actions, feelings, emotions, good habits, and their consequences. In addition to that, responsibility covers all in regards to the understanding of the effects from making certain choices in life, accountability for obligations, difficulties, as well as the lack of responsibility in some people. The comprehension of all these definitions can interfere and be applied to success in college. The capacity to pay attention to actions and consequences is an ability, which not everyone can embrace. Basically, it is something that typically has to be learned during the early years and should be applied to the rest of the life. For instance, little children understand that by crying, is a way to get a bottle of milk, or someone will change the wet diaper. A child is supposed to understand that if the schoolwork is not finished, there will not be time for recess and so on. Although later in life, depending on people’s backgrounds, costumes, and experiences, the individual begins to form a personality. Unfortunately, not always a fully-grown person ends up having this ability. Robert Peter gives us a simple definition of Personal Responsibility in his article Personal...
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...A STUDY ON BRAND PREFERENCE OF WALLCARE PUTTY IN THE AREA OF PARAMAKUDI QUESTIONNAIRE 1. Name : 2. Address of the firm : (With seal) 3. Status of the firm : Individual firm [ ] Partnership firm [ ] 4. Sex : Male [ ] Female [ ] 5. How you’re doing the business? 6. Total year of experience? 7. How did you know about the product? a) Promotional activities [ ] b) Friends & Relatives [ ] c) Distributors [ ] d) Company official [ ] 8. State your awareness regarding BIRLA WALLCARE PUTTY a) Fully aware [ ] b) Partly aware [ ] c) Just awareness [ ] 9. Which type of product does you familiar with the BIRLA WHITE? a) Birla white cements [ ] b) Birla wall care putty [ ] c) Birla white texture [ ] d) other`s name:______________ 10. How long you are using Birla white Products? a) Below 1 year [ ] b) 1-2 years [ ] c) 3-5 years [ ] d) above 5 years [ ] 11. Mentions the company that you have dealerships? a) Birla wall care putty [ ] b) J.K. wall care putty [ ] c ) ASIAN [ ] d) Berger [ ] e) Nrolee [ ] f ) Nippon [ ] g) Other’s name:______________ 12. Please ranking the following brands customer will prepare to...
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...happen in you department then you are more likely able to prepare you and your organization from fraud. The major challenge that the text finds is to cultivate one with the reality rather then rhetoric. If you do keep thinking that this could only happen to another company and not yours, then you are letting your guard down and more likely to have someone to commit these crimes in your organization. Generally the government wants action and laws and regulations put into place to prevent these types of crimes from happening. The text says this could be better served as a middle ground. Just because we have the laws or regulations does not mean the crime is going to be deterred or stopped. We need to come up with the correct training and awareness as well. The main strategy option could be a preventive strategy. You need to have the correct policies in place so you can encourage people not to do these crimes. If you make your staff aware and of teach them what could happen and how to safe guard their information. Give them proper training they maybe able to prevent these crimes or at least lessen the chances of them happening. Source: Friedrichs, David O. Trusted Criminals: White Collar Crime In Contemporary Society, 4th...
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