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Consumer Behav

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Submitted By sougataiba
Words 1953
Pages 8
Assignment on Consumer Behavior

Submitted by: Sougata Panja

Submitted to:Prof:Narendra Babu

Exercise (A) Introduction: Garnier Oil Clear Face Wash is the product For the men of today who are absolutely conscious of their suave, charming self comes Garnier Oil Clear Face Wash, part of Garnier’s MEN range of face washes and moisturizers. Custom made to offer an extremely effective cleansing experience; Garnier Oil Clear Face Wash leaves the skin hydrated and fresh sans all the excess oil. Formulated with the oil absorbing mineral clay and cooling Cryo-menthol it works on granting you freshness which ticks with the clock needles and leaves you oil-free all day long. Defying the fad that oil free cleansers dry the skin, this face wash just removes the excessive oil and works on a giving a non-greasy, classy look. Pick this up for that manly freshness and

style, all day long!
Price of product: 140 INR for 100ml Interviewee: suman dey Age 21 ,engineering student. Mob:- 08670419495 Summary: The customer got influence by his roommate to buy the product as his roommate also was using the same product and he found the improvement after using the product so he recommended him the same product. After that he went online to do research about the product and after getting all knowledge about the product he decided to purchase the product. Theoretical concepts Based on customer satisfaction we can say that customer is happy about using the product and recommends others also to use the same product and even customer got the knowledge about product from his relative only. He is like buzz agent as he suggest the product to his relatives and friends. The need as biogenic need as he is getting problem to his health and so he makes decision of purchasing to satisfy the need .His personality can be called as social character.Her need for opting this product was due to Physiological

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