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Consumer Behavior Paper

In: Business and Management

Submitted By lsbrimm2
Words 1155
Pages 5
Environmental and Consumer Influences Analysis
PSY/322

Abstract

In this analysis of environment and consumer influences we will analyze the psychological and social factors that that influence the “all natural/organic” consumers to purchase products. As of June 2011 nearly 7 out of 10 U.S. consumers search for sustainable products and were active green buyers. Green buying behavior seems to be crossing over to all socioeconomic classes. In 2011 only 23% of Americans are consistent green shoppers across multiple product categories. According to a 2014 organic market overview, consumer demand for organic & natural products has continuously shown double-digit growth since 2011. Organic products are now available in around 20,000 natural food stores, 3 out 4 conventional grocery stores and a growing number of organic product retail venues are rising all across the country. As consumers become more environmentally and health conscious, they are demanding more information about what they put in and on their bodies.

Environmental and Consumer Influences Analysis

Going green means, implementing certain lifestyle changes to help you live in a more eco-friendly way. There are many reasons consumers make the decision to “go green”. In the beginning of green consumer era the primary reason for going green would be to preserve the natural state of the planet Earth for the generations to come. However, in the past decade it has taken on an even greater newer meaning. Going green is not only about preservation of the earth by changing what use or place on it but also the care/preservation of your physical, spiritual and mental health and well-being. With green self-preservation being the “new thing” of now, consumers are very much so interested in what they consume physically, spiritually & mentally. All natural/organics personal care products have been...

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