...Write a paper of no more than 1,050 words to explain how consumer behaviors of the target group affect the development of marketing strategies. In your paper, address the following: Identify any negative publicity or consumer perception about flavored cigarettes. Evaluate how you might counter those negative perceptions through the use of strategic marketing methodologies. Determine how many completed interviews are needed to provide sufficient data to explain consumer behaviors of the target group necessary for developing marketing strategies for the final proposal. Determine where your sample data might come from, including business lists, customer list, associations, trade journals, and so forth. Provide an estimate of cost for obtaining this sample. Describe the survey technique, such as telephone, online-survey, mail, face-to-face, or interviews, by which the interviews might be delivered, and the reasons for your choice. Include the projected professional fees for conducting this survey. Remember to take into account the geography and cost. Develop a questionnaire from which you might select a representative consumer sample in the interview process. Develop a questionnaire to determine the attitudes and intentions affecting consumer decisions of your target market. Explain how the questions selected might provide information about the target group’s consumer decision making. Include both closed- and open-ended questions, organizing...
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...Running head: Consumer Behavior Paper and Questionnaire Consumer Behavior Paper and Questionnaire Suzanne Hawthorne University Of Phoenix Consumer Behavior Paper and Questionnaire Consumer’s beliefs about flavored cigarettes, cultural impacts regarding smoking, income levels of consumers, and pricing are all important ingredients when determining buyers behaviors. Exotic Smokes Cigarette Company has invested TRIADD marketing firm with $25 million dollars to develop a Consumer behavior analysis and questionnaire that illustrates the buying behavior of 18 – 25 target market. Below gives an overview of how this analysis and questionnaire will be developed: Identify any negative publicity or consumer perception about flavored cigarettes. Evaluate how you might counter those negative perceptions through the use of strategic marketing methodologies. The marketing myth and perception, which flavored cigarettes hold currently, is a negative inference to the targeting of teenagers into smoking. Furthermore, taste preference of young smokers played a major role in the development of the negative perception held by the consumers. However, the current perception can be countered by proving that teenage smokers are still a big part of the market even after United States banned cigarette advertisement. Last, the marketing campaign for flavored cigarettes must change it marketing scheme to only incorporate the adult smoker in its marketing efforts and portray...
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...Summery This report attempts to study the consumers’ behavior for a particular cola brand, MOJO. It is brand of Akij Food and Beverage Ltd., a sister concern of prominent group of companies of Bangladesh, Akij Group. In the year 2007 MOJO was the market challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years MOJO is doing satisfactory in the market place and competing well with RC Cola). People prefer MOJO’s pricing but it has to improve its image in status and quality issues. However, still now MOJO has the chance to recover its own position because target customers (according to the survey result) are potential and have not constructed their belief structure for MOJO. For some particular aspects of consumer behavior such as perception, attitude, self-orientation and life style etc, this report has found out some drawbacks and recommended some affective strategies to recover those issues successfully. Introduction Origin of the Report While doing the Consumer Behavior course; our course instructor Md. Mahamud Zubaer assigned us to do a term paper on the consumer behavior of a product. We choose “MOJO Cola” on which we have conducted our total term paper. Objectives The main objectives of the term paper is to - 1. Find out the consumers belief, attitude and behavior about MOJO cola 2. Find out the segmentation...
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...Consumer Behavior Paper and Questionnaire Constance Ordish MKT/554 May 7, 2012 Ruby A Rouse, PhD Consumer Behavior Paper and Questionnaire Most of the negative publicity found on the Internet about flavored cigarettes centers on the marketing of the cigarettes and not the product itself. Among smokers between ages 18 to 25 the cigarettes are met with warm welcome. Smokers welcome the change from normal cigarettes and like more flavor options to choose from. The previous methods of marketing flavored cigarettes are under fire. It is commonly believed that the tobacco companies are targeting children and teenagers to hook these customers at a tender age to create lifelong consumers. “Collier County Health Department says it’s a shameless ploy that’s gaining steam. “They know that children are attracted to sweet products, and if they get them hooked on the sweet products then they have a lifetime user,” Rachel Kleist of the Collier County Health Department….According to a 2010 statewide survey, the candy-flavored tobacco trend is catching on. 17.6% of Collier County youth between the ages of 11 and 17 have tried it and 19.9% in Lee County.” ("Cigarette Flavours", 2012). To counter the previous reputation of flavored cigarette marketing to children, Exotic Smokes will make every effort to develop a marketing campaign directed to smokers within its targeted consumer group and not any younger than 18. The ads will be presented only in magazines generally read by the target...
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...Term Paper MKTG 578 Consumer Behavior Devry University / Keller The company Action Figure Outpost is a resale company for action figure themed toys and collectibles ranging from vintage to more modern products. The company has been in business for several years as an eBay store managed by a Top Rated eBay Power Seller; however the store has undergone gone recent name changes which allowed for the store to focus on specific items to be sold and narrow in on a target audience. The company now operating under the name ‘Action Figure Outpost’ was originally a general online resale company but over time the company has adapted to more specifically sell the aforementioned action figures and action figure themed collectibles. This decision was made for several reasons. Two of the biggest reasons for the name change and narrowing of the product being sold was the high turnover rate for the sale of action figures, with the additional reason being the ease of product shipment due to the general light weight of the items when sold individually. The company additionally offers a consignment service for those wishing to seek “top dollar” for their items, as long as they fall in the category of action figures, however, consignment is a last resort when the company cannot obtain the item through a bulk cash purchase, or when it is the sole wish of the seller to go the consignment route. The consignment rate then varies based on the needs of the seller, however when offered a rate which...
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...number of workers in this generation to keep household expenditures up, causing the economy to rise and fall with this very fragile generational curve. This steady decline in household expenditure has forced the government to look for a new way to stimulate economic growth. The Chart above shows the increase of Government spending over a 20 year period (Overall Federal Spending). The U.S government has to stimulate the economy by increasing government expenditures. This graph shows that spending will continue to increase until 2015. The government hopes that with this increase in money in the market, consumers will follow suit and begin to invest in the economy. The increase in total budget fundamentally means an increase in each division of the government as well as new government opportunities. This new discretionary budget increase opens up many doors for consumers to become more heavily involved in government funded programs. One...
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...1. How will you make the consumers stay in Thailand for one month? The first thing I would have to do is to learn about the consumers. There are four of them namely Alan, Phil, Stu and Doug. As we see in the movie Alan is the happy-go-lucky one that would do anything just to have fun not thinking of the consequences at hand. Stu is the clueless one that is always influenced by his friends in doing stuff that would lead one thing to another. Phil on the other hand is the laid back one but is the one who keeps the group together when things go bad. And finally, Doug is the responsible one that stays behind and helps the others in getting out of the mess they are in. Now that we know all of our consumers’ behavior, we can determine their attitudes and personality. Having been to Bangkok, the neon lit signs are as eye catching as bright lights from camera flashes. This will be the perfect place to bring the friends so they would be amazed and excited by the new environment. Bangkok has a lot of bars and strips that can excite ones desire to mingle and do whatever one wants to do. Girly bars and strip clubs are easy answers to their animal instincts but to truly catch their attention, the exotic environment of Bangkok would be the answer to everything else. The friends will be looking for something that is not in America. Their curiosity will be the way to keep them in Thailand for one month. Bangkok’s tourism industry boasts of animal attractions like the snake farm, elephant...
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...Consumer Traits and Behaviors Paper and Presentation References September 16, 2013 PSY 322 Professor Susan Rusnak Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences Competition is a major issue here within society of the United States and so in this capitalistic system, there is a steady competition in a capitalistic system competing against each other in a free market. In a legal system, plaintiffs and defendants constantly compete against each other to win the verdicts of juries and judges. Competition occurs within consumer behavior. People are so competitive when it comes to sports and games, they even have food competitions. Competitiveness can lead to strange behaviors. Trait of competitiveness can lead to strange behaviors and has also been recognized as “the enjoyment of interpersonal competition and the desire to win and be better than others” (Spence & Helmreich, 1983, p.41). Background theory four levels are labeled elemental traits, compound traits, situational traits, and surface traits. Elemental Traits are the basic and enduring cross-situational predispositions. Five of the eight elemental traits are openness to experience, conscientiousness, extroversion (measured as introversion), agreeableness, and emotional instability. If you are using the evolutionary perspective, three additional elemental traits are proposed: the need for body resources, material resources, and arousal. The eight elemental traits in a series...
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...Group Case Paper 2-1 MAR 4503 Consumer Behavior February 7th, 2014. b. Taking in consideration Figure 7–9, the first half of the 5 percent of the population would fall in the category of innovators, as they are the quickest to adapt to an innovation. Consequently, the remaining 2.5 percent would fall into the early adopters category, which accounts for next 13.5 percent to adopt. #4 Important Note: Public government data on rural China are limited. To compensate, I have adapted and extrapolated public data on urban China that is available. As critical factors for automobile adoption I have used: per capita income, paved road infrastructure, demographics, lifestyle and values. The sources for the data are the International Monetary Fund (IMF) and University of Virginia. Basis for Adoption Curves: (1) According to the IMF, as shown in the graph, probability of a household owning an automobile is 0% before reaching per capita income over $5,000 USD. (2) After $11,000 USD in per capita income, the ability of a household to acquire an automobile reaches 100%. (3) According to the National Bureau of Statistics, in 2012 China’s rural disposable income was only $1,306 USD (7,917 Yuan) and China’s urban income was $4,051 USD (24,565 Yuan). We can appreciate how rural disposable income is 40% less than urban disposable income. Using this relation, we can adjust the income levels and adoption curve in rural China. (4) According to the Chicago Journal, about 61% of intra-village...
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...| | |Consumer Psychology and Research | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. This course emphasizes the implications of consumer behavior on domestic and global marketing communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Bagozzi, R. P., Gurhan-Canli, Z., & Priester, J. R. (2002). The social psychology of consumer behaviour. Philadelphia, PA: Pearson. Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Upper Saddle...
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...MKT 435 All Assignments FOR MORE CLASSES VISIT www.mkt435rank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy MKT 435 Week 4 Examine a Communication Tool MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy MKT 435 Week 5 Consumer Decision Making Process Analysis --------------------------------------------------------------------------------------- MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435rank.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy? Discuss each example you found using specific information. Include a screenshot or copy of the marketing pieces you examined. Format the paper consistent with APA standards. --------------------------------------------------------------------------- MKT 435...
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...Consumer Traits and Behaviors Paper and Presentation Formal Outline Nicholas Tatum PSY/322 April 14, 2015 Mr. Scott Skjordahl Consumer Traits and Behaviors Paper and Presentation Formal Outline I. Introduction A. Narrative Hook: Sentence to engage reader in your topic. B. Background on what the paper will be about. C. Thesis Statement: One-two sentences informing the reader what they will learn from reading the paper. It can outline what the main sub-topics of your paper will be II. Identify at least three psychological processes and three social processes that may influence consumer behavior. 1. Psychological factors which influence consumer behavior. 1. Motivation is a key factor as it deals with the consumer and their behavior. 2. Perception is what the consumer thinks about the brand or service. 3. Learning comes with experience. Trial and error. The consumer knows and supports a brand and/or service only after he/she uses the product/service. The consumer is satisfied when they decide to purchase the brand or service again. 4. Beliefs and attitude are essential when the consumer make a purchase. The brand image has an influence on the consumers buying decision. Marketers create the image of the product/service available in selected markets. The brands have an image associated to it. 2. Social processes which influence consumer behavior. a. Reference groups are made up of people that compare themselves with each...
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...persuasion, judgment, and decision-making, etc.) and marketplace behaviors (e.g. in retail settings, online, post-purchase, etc.). • Research Analysis • Research Methodology • Research Planning • Segmentation strategy • Strategy formulation • Strategy implementation • The Marketing Mix • The role of culture, psychological • Value-based pricing OVERVIEW OF COURSE GRADING The grades earned for the course will be derived using City University of Seattle’s decimal grading system, based on the following: Overview of Required Assignments % of Final Grade Individual Paper: Consumer Behavior Theory and its Application to Effective Product Development 20% Individual Paper: Consumer Behavior and Motivation 20% Individual Paper: Identify and Illustrate How the Socio-cultural Environment Affects Consumer Purchasing Decisions 20% Team Project Paper and Slide Presentation: Consumer Behavior Research Plan 30% Instructor Determined Activities, Participation, and Discussions 10% TOTAL 100% SPECIFICS OF COURSE ASSIGNMENTS The instructor will provide grading rubrics that will provide more detail as to how this assignment will be graded. Individual Paper: Consumer Behavior Theory and its Application to Effective Product Development Students will write a paper and develop a slide presentation identifying, describing and assessing Consumer Behavior Theory models and examine, analyze and reflect on how Consumer Behavior contributes to and influences effective product development...
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...Assignment Consumer Psychology and Marketing Communication Article.doc PSY-322 Week 2 DQs.doc PSY-322 Week 2 Individual Assignment Marketing Communications Memo.doc PSY-322 Week 2 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation References.doc PSY-322 Week 3 DQs.doc PSY-322 Week 3 Individual Assignment Marketing Research and Promotional Message.doc PSY-322 Week 3 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation Formal Outline.doc PSY-322 Week 4 DQs.doc PSY-322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper.doc PSY-322 Week 5 Consumer Traits and Behaviors Paper and Presentation.pptx PSY-322 Week 5 DQ 2.doc PSY-322 Week 5 DQ1.doc PSY-322 Week 5 Individual Assignment Case Study.doc PSY-322 Week 5 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation.doc Psychology - General Psychology PSY 322 Week 1 Individual Consumer Psychology and Marketing Communications Article Analysis PSY 322 Week 2 Individual Marketing Communications Memo PSY 322 Week 2 Learning Team Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 3 Individual Marketing Research and Promotional Message PSY 322 Week 3 Learning Team Consumer Traits and Behaviors Paper and Presentation Formal Outline PSY 322 Week 4 Individual Environmental and Consumer Influences Analysis Paper PSY...
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...Writing Assignment #1 – Segmentation and Consumer Research This paper examines research on segmentation and consumer behavior. Consumers can be described using geographic, benefits sought, psychographic, and behavioristic dimensions, yet demographic factors continue to be top of mind predictors or explanations of shopping patterns. Consumer segments are often described using demographic characteristics such as age, gender, race, ethnicity, income & education, and many demographic stereotypes exist about what and how consumers buy. Some stereotypes are close to the behavioral reality of today, while others are not. This paper challenges you to examine current research on segmentation and consumer behavior and shopping data from the MRI Reporter Database. To learn about recent research on segmentation and consumer behavior, particularly the demographics of age, gender or race/ethnicity, access the Business Source Premier database available through the Temple University library website and locate at least two relevant academic articles published since 2000. Relevant academic journals include Journal of Consumer Research, Journal of Marketing, Journal of Consumer Behavior, Journal of Retailing, Journal of Consumer Marketing, Journal of Consumer Affairs, and Young Consumers. The paper should be 3-4 pages and should use three headings in bold and underlined: Introduction; Findings From Past Research; and Conclusion. You can choose your specific topic - just pick a demographic...
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