...SIP PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) SUBMITTED BY: GOLAM AHAMED ROSUL ENROLLMENT NO: 030101013 UNDER THE GUIDANCE OF: PROF. MALAY BHATTACHARJEE ACKNOWLEDGEMENT My first experience of Summer Internship Project on CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) has been successfully done, thanks to the support of everyone. I would like to acknowledge all the people who have helped us in this project. However, I wish to make special mention of the following. First of all I am thankful to our Prof. Mr. Malay Bhattacharya under whose guideline I am able to complete our project. Throughout my project he gave through instruction regarding the project and different sources. And of curse Mr. Yogesh Kumar being a company mentor he provided me all the essential information, holds the same space of honour. I am wholeheartedly thankful to them for giving me their valuable time & attention and for providing me a systematic way for completing my project in time. I must make special mention of Mr. Google, who gave me the secondary data for my research and helped me a lot to complete the project. PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD. (REF. CATEGORY) Page 2 MENTOR’S APPROVAL Date: To whom So Ever It May Concern Subject: CERTIFICATE OF PROJECT COMPLITION Management Trainee’s Name: GOLAM AHAMED ROSUL Project Title: CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF...
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...SUKKUR INSTITUTE OF BUSINESS ADMINISTRATION SUKKUR Faculty of Business Administration CONSUMER BEHAVIOR Programs & Class: BBA & MBA (Specialization) Semester: Spring 2016 Credit Hours: Instructor: Mr. Nabeel Nisar 03 Pre-requisite Courses: Principles of Marketing Co-requisite Courses: Post-requisite Courses: e-mail: nabeel.nisar@iba-suk.edu.pk Office Hours: 9 AM-5 PM Consulting Hours: Monday 11:00 AM-1:00 PM & Wednesday 11:00 AM-1:00 PM (kindly confirm your schedule via email for these days) Office Location: Room No: 102 Block II EVALUATION 1. Group Project 2. Individual Project 01 3. Individual Project 02 4. First Term 5. Second Term 6. Final Examination 15 % 10 % 05 % 15 % 15 % 40 % RECOMMENDED BOOKS: Publisher Name & Edition S.No Book Name Author/s Name 1. Consumer Behavior Schiffman and Leslie Lazer Pearson Education REFERENCE BOOKS: 1. Consumer Behavior: Soloman, M Buying, Having and Being Prentice Hall 2. Consumer Behavior: Managerial Perspective Shelth, J. and Mittal, B Thomson-South Western 3. Consumer Behavior Eagle, Blackwell and Miniard Thomson-South Western A Official Course Outline Template Page 1 of 13 DIGITAL & WEB RESOURCES: http://iradio.oum.edu.my/icast/fbm/learning_segment/?p=archive&cat=bbgp_4103_consumer_behavior http://builderradio.com/blog/?p=678 http://www.london.edu/videoandaudio/facultyandresearch/ http://www.consumerpsychologist...
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...to the competitors, it is essential to analyze the market and does comparison with the current strategy. Consumers play the significant...
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...Test Construction Project Online Health Information Seeking Behavior The purpose of this literature review is to briefly discuss the existing literature about online health information-seeking behavior. For the purpose of this particular research we will focus on these behaviors by adults only and from the perspective the Health consumer. Other studies have looked at these behaviors in adolescents, who happen to have very different reasons for internet health information seeking than the adult demographic. And some studies have also considered the perspective of the health professional. But I will touch only briefly on this perspective for my research. According to the European Center for Disease Prevention and Control (2011), since the introduction of the World Wide Web in the early nineties, there has been a building interest in the internet as a communication tool for health-related information.” Given the overall general lean of society towards technology based mediums for a majority of communication endeavors, this trend towards online health information seeking behavior seems inevitable. This provides a means for the health consumer to be proactive about their health and become more educated about health matters. Ybarra and Suman (2006) found that proactive patients who ask the right questions “may hasten the diagnosis and treatment process.” The primary purpose of my research is to document the prevalence of health information seeking behavior on the internet, as...
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...McCoy College of Business Administration TEXAS STATE UNIVERSITY Department of Marketing Consumer Behavior: MKT 3350 |Instructor |Kathryn Davis, Ph.D |Phone: 512-245-4378 | | |Office: McCoy 417 |Email: ksd27@txstate.edu | |Office hours |MWF: 8:00 AM – 9:00 AM and Wed: 1:00 PM – 3:00 PM and by appointment as needed | |Course Description |Students examine the psychological and sociological factors that influence consumption and decision-making. During the | | |course, students learn the practical implications of consumer attitudes and behavior for marketing activities. This | | |course is part of Texas State’s Service-Learning Initiative. | |Course Materials |Consumer Behavior: Building Marketing Strategy, 12/e (note: 11/e is also accepted) | | |Hawkins, Mothersbaugh, Best | | |ISBN 13: 978-0-07-353004-8 ...
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...Marketing Research Project Modern retails in India - Trends, issues and future GROUP - 4 Divya Katoch Gaurav Bhola Hanuman Sharan Hemant Meena HimaSindhu Karthik Junnuri F - 099 F 101 F 102 F 103 F 105 F 108 Page 1 Marketing Research Project ACKNOWLEDGEMENT We sincerely express our gratitude to Mr. Hemang Dangi for his constant guidance throughout the project. We also want to thank all the respondents of our survey for spending their valuable time in filling out the survey. Yours sincerely, Group 4 MBA- 1st Year Section B Page 2 Marketing Research Project Table of Contents 1.Title page ................................................................................................................................1 2.Acknowledgement ..................................................................................................................2 3.Index/ Table of content ..........................................................................................................3 4.Abstract ..................................................................................................................................4 5.Introduction ............................................................................................................................5 6.Review of literature .............................................................................................................. 10 7. Research methodology ...................................
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...MKT 450 – Consumer Behavior and Marketing Syllabus (Revised: 01/04/2016) Spring 2016 16496 T/Th 12:00 - 01:50 pm HOH 303 16498 T/Th 02:00 - 03:50 pm HOH 303 16499 T/Th 04:00 - 05:50 pm HOH 303 Professor: Gülden Ülkümen Office: HOH 620 E-Mail: ulkumen@marshall.usc.edu Office Hours: Tuesdays & Thursdays 11:00 am-12:00 pm Course Description We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another. We buy different clothes, drive different cars, and eat different foods. Moreover, even the same consumer can make different decisions depending on the situation. So how are we to construct coherent marketing strategies? In this class we will learn how and why consumers behave the way that they do. We will explore our intuitions about our own behavior. We will learn about theories developed in marketing, psychology and other behavioral sciences. And we will learn to use these theories to predict how consumers will respond to different marketing activities. Learning Objectives * To acquire a framework for analyzing consumer behavior problems * To learn how consumer behavior can be affected by different marketing strategies * To show how behavioral evidence can be used to evaluate alternative marketing strategies * To...
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...MKT 348 CONSUMER BEHAVIOR PROJECT GUIDELINES General Overview All students must complete a consumer behavior project that will be due at the end of the semester. The purpose of this project is to provide you with the opportunity to: * Examine a specific consumer behavior in detail as experienced/practiced by consumers personally and directly * Gain experience in collecting and analyzing primary consumer data * Apply some of the important concepts and knowledge acquired in the course to derive practical, managerial insights about the behavior you have examined * Work through differences of opinions, work habits, schedules, and so on characteristic of a group dynamic to produce a quality final report Group Formation Students must complete the project in self-selected as opposed to professor assigned groups of 4 students. These groups should be formed as early as possible (as soon as the enrollment stabilizes around the third week of the semester). Groups must elect one designated member, who will be responsible for all project online submissions/uploads. For the most part of the semester, you will need to meet outside the class to work on project-related tasks. Additionally, to ensure that you have adequate time to meet with your group to work on the project, three project workshop days (refer to syllabus) have been scheduled during class time. Topic Selection Although your group can pick the project topic, you are strongly encouraged to...
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...MGMT 150: CONSUMER BEHAVIOR Spring 2012 Tentative Syllabus T/H 12:30-1:50 Paul Merage School of Business Instructor: OfficeOffice Hours E-Mail | Dr. McAlexanderSB 321T/H 2:30-2:30jmcalexa@uci.edu(Please include in the subject line of email correspondence: “UCI Consumer Behavior”) | GTA: Jennifer CorderoTBABy Appointment, send email to schedule an appointment timejcordero@uci.edu (Please include in the subject line of email correspondence: “UCI Consumer Behavior”) | Required Texts: Consumer Behavior by Michael Solomon 10th ed. Course Objectives: Consumer Behavior is an interdisciplinary field that studies how consumers acquire, consume, and dispose of goods and services. This course will adopt an interdisciplinary perspective and approach the study of consumer behavior from the perspectives offered by several disciplines: psychology, sociology, anthropology, and marketing. What should emerge from this broad study is a rich understanding of this important facet of human behavior. Be prepared, such an ambitious goal places high expectations upon the students of this class. Grading: Your grade will be based upon your performance on three exams and unannounced quizzes. Additionally, students may participate in an optional term project. The final exam will be COMPREHENSIVE. Please note that optional assignments are NOT “extra credit.” Their scores and associated points will be calculated into your grade in the same way as normal assignments and examinations...
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...that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. 211. (MKTG773) Consumer Behavior. (C) Cutright, Reed. Prerequisite(s): MKTG 101. This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research. 212. (MKTG756) Marketing Research. (C) Shen, Eliashberg. Prerequisite(s): MKTG 101, STAT 101. Students are highly encouraged to take statistics in the semester immediately preceding this course. This course examines the role of marketing research in the formulation and solution of marketing problems, and the development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including data collection instruments, sampling, and field operations), and data analysis techniques. Applications of modern marketing research procedures...
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...Research Background 1 Culture Research 1 1. Consumer Culture: Nail Preference Culture 1 2. When and where were the observations/interviews done? 1 3. Consumer List 2 4. Consumer theory Analysis 2 5. Observation Outline and Question List for Interview. 7 6. Who is the target of this culture? (Both demographic and psychographic profile of the individuals) 7 7. Group Members and their contribution to the project 8 Appendix I 9 Nail Preference Culture of Female Consumers Research Background Since marketers successfully promote the slogan “It is women’s nature to be beauty”, it seems also well-explained a phenomenon why in current market female consumer exists huge growth potential to marketers to pay attention to it. In this research project, we are trying to explore the nail preference culture of female consumers and understand their potential behavior motivations. In order to get practical information from this group of consumers, we interviewed some consumers in Nail D’Amour nail salon store as well as its nail specialist. In addition, we used value – Utilitarian Value/Hedonic Value, Motivation – Maslow’s Hierarchy of Needs, and Decision Making Process Model these three theories to explain behavior and motivations of these consumers. According to the interviewing results, we found that this group of consumers love doing nail is mainly due to its Hedonic value which satisfies consumers’ emotional demands to make them happier, prettier...
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...CB2601 Marketing – Group Project I Due Date: Week 7 Background Advances in transportation and telecommunications infrastructure, especially the advent of electronic communications (mobile phones and internet), flatten the world and connect billions of people in new ways. The global movements of people, goods and ideas expand significantly. The interaction and integration among the people, companies and governments of different nations, have effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world. Among different nations, China is undoubtedly one of the important counties in the world. China is now not only the “World Factory” but also one of the largest and high growing markets for any kinds of products and services. In the old days when China was ONLY a factory we still have a choice to bypass it and go for alternatives if we do not like the country. Now, it China becomes a major consumer market that no one can afford to ignore. Even we choose not to export to China or sell to the Chinese, the Chinese enter every industry and market you are working in and compete with your business. Most companies nowadays are seeking ways to expand their business to China market. For Team 1 to Team 5 Project Presentation (15%) Length of the presentations will be 15 minutes. Softcopy of the presentation (only ppt or pdf file is accepted) should be submitted into Canvas...
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...A Project Report On ―Consumer attitude towards Air Conditioner‖ of Undertaken At Bachelor of Business Administration (B.B.A) Semester – 6 Submitted By: Patel Niraj R T.Y.B.B.A ROLL NO: (26) Guided By: Aatish Patel AMBABA COMMERCE COLLEGE & MANIBA INSTITUTE OF BUSINESS MANAGEMENT SABARGAM (January to March) Maniba institute of business management 1 COLLEGE CERTIFICATE This is to certify that the project entitled Summer Report Title ―Consumer attitude towards Air Conditioner of BLUE STAR‖ under taken at JAY AIR SYSTEM PVT.LTD. Submitted by NIRAJ PATEL in partial fulfillment of the requirement of VEER NARMAD SOUTH GUJARAJ UNIVERSITY, SURAT in record of bonofide study work carried out by AATISH PATEL under my supervision. The project or any part of it has not been previously submitted for any degree. I/c Principal Dr. Yogesh N Vansiya Ambaba Commerce College & MIBM, Sabargam Date: Place: Sabargam. Maniba institute of business management 2 Maniba institute of business management 3 DECLARATION I declare that the project entitled Jay Air System Pvt.Ltd „Submitted in partial fulfillment of the requirement of VEER NARMAD SOUTH GUJARAJ UNIVERSITY, SURAT in record of bonofide study work carried out at Ambaba Commerce College & Maniba Institute of Business Management, Sabargam. The project or any part of it has not been previously submitted for any degree. Signature of Student Date: Place: Sabargam. Maniba institute of business management...
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...INDEX Executive summary Introduction: Indian Telecom sector-At a glance Evolution of the Indian telecom industry Cellular Circles Major Players in Indian Telecom Market National Telecom Policy-2012 Scope of the Project RESEARCH DESIGN Objectives Sample Profile Sources of Data EXECUTIVE SUMMARY The concept of “buying behavior” is of prime importance in marketing and has evolved over the years. It is important to understand consumer buying behavior as it plays a vital role in creating an impact on purchase of products. The human wants are unlimited and always expect more and more. Mobile connections are no exception to this behavior. The title of our study is “Purchase Drivers for Cellular Connections”, and it is the buying behavior of the consumers that determines a factor’s possibility to be a purchase driver. In this research study our findings gave us a thorough insight of the factors that affect the consumer buying decision towards cellular connections. Factors such as better connectivity, attractive tariff and low entry cost play an important role in influencing a customer for choosing a network INTRODUCTION INDIAN TELECOM SCENARIO - AT A GLANCE The telecommunication services have been recognized as an important tool for socio economic development of a nation. It is one of the prime support services needed for rapid growt and modernization of various sectors of the economy. India with a user base of 919.2 million as of March...
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...Tasneem Shabbir 014101 Unit 6 Business Decision Making Project Report Table of Contents Information Processing Tools 3 Strategic, tactical and operational information 3 Examples of strategic, tactical and operational information relevant to a Banking sector 3 MIS and its relevance in an organization 4 Project plan for an activity and determine the critical path 5 Financial tools for decision making 5 Project Planning Steps 5 Bibliography 6 Information Processing Tools Strategic, tactical and operational information Strategic planning refers to the process through which an organization defines its strategy, allocate its resource and lead the direction that the company will follow to achieve its goals. Strategic Planning is the formal planning for the future and help the company to define: what we do? For whom we do it? How do we successes? Tactical Planning refers to the process of taking the strategic plan and divided into specific activities, short term actions and plans to achieve the planned objectives. Operational Planning refers to the action plan for the day-to-day functioning of an organization. It defines the short term methods to achieve the strategic objectives set while strategic planning is done. In other words, operation planning allows the company to determine how to do it. Examples of strategic, tactical and operational information relevant to a Banking sector Currently, organizations are in the race for enhancing their capability...
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