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Consumer Behavior with Iphones

In: Business and Management

Submitted By punster25
Words 2157
Pages 9
Consumer Behavior and iPhones
Cell phones have essentially become a necessity in most all generations over the past decade. Over the past few years cell phones have become more than just a means of telephone communication due to such strong advances in technology. Now, other than being a form of convenient communication, cell phones have also turned into cameras, computers, and even GPS navigators. The new fad in cell phones are called “smartphones,” which are high-end mobile phones built on a mobile computing platform, with more advanced computing ability and connectivity than contemporary cell phones. The first smartphones were devices that combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. However, today's models also combine the functions of media players, digital cameras, video cameras, and GPS navigation units. They also typically include touchscreens and web browsers that can access and display standard web pages, and high-speed data access via Wi-Fi and mobile broadband. Years ago smartphones began as an opportunity for business individuals to receive e-mail and keep up with clients, but they are now becoming a phenomena for regular consumers and individuals starting as young as teenagers. The consumer using smartphones is getting younger in age everyday. In fact, to demonstrate the youth of smartphone consumers, my little cousin just got an iPhone for her tenth birthday. Due to the increasing popularity of smartphones to the middle class public, I decided to choose the iPhone as a branded product to write this paper on, specifically because it the most high-end and popular version of a smartphone that is being offered on the market today. Based on my previous knowledge of iPhones and what I have learned on consumer behavior as a result of this class I will speak about how the iPhone has changed

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