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Consumer Behavior You Decide Week 3

In: Business and Management

Submitted By xxbrandalixx
Words 617
Pages 3
You Decide Assignment: Week 3
Board Member Concerns
I understand the concerns of ensuring that the opinions and attitudes of the target market are accurate, and this information is essential to the success of the non-profit organization. I recommend we use interviews and surveys to obtain the attitudes of the students in regards to drinking and driving.
A great tool to use for surveys is http://www.surveymonkey.com. Since we know our target market is well connected using social media, we will be able to promote the survey online via social media websites and by posting some flyers around campus encouraging students to take the free survey.
Interviews can be conducted on campus with approval from the university. It would be no trouble at all to request permission to attend a few psychology classes and interview a couple of students about their opinions on drinking and driving to be sure that the information collected is correct. During the interviews, cards can be passed out with the survey website information.
Social Media Specialist Concerns
In order to obtain credibility and establish some reference groups within the college campuses, we should begin by targeting the fraternities and sororities that belong to the universities. These established reference groups will ensure an accurate collection of information from some easily identifiable groups. Students connected with these groups are supposed to be role models for the colleges and the communities that they are connected with, so they are more likely to be willing to assist with our organization’s mission. Groups like this will be able to help us get an honest and accurate collection of information for our campaign.
Another positive aspect of collecting information from sororities and fraternities is the fact that the groups are easy to identify and locate, since most universities advertise...

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