Consumer Behaviour

In: Business and Management

Submitted By majuguy
Words 1871
Pages 8
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Table of Content Pages
1.0 Apple iPod Touch 3
2.0 Features that most satisfied 4-7
3.0 Consumer Behaviour Theories 7-8
4.0 Conclusion 8
5.0 References 9

Executive Summary
This report tackles the important issues which are the consumer decision process and the theories for the consumer behaviour. The report shows that consumer purchases products or services they display forms of buyer behaviour that are influenced by many factors (factors). I analyze all the factors (theories) from the website and consumer behaviour books. It highlights what types of consumer buying behaviours is displayed in the purchase of a product or service and explains why these behaviours may occur. Since everyone is an individual, it is useful to reflect on common behaviours and attempt to divide behaviours in types and stages based on the theories we study.

1.0Apple iPod Touch
The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. Apple released the first version of its iPod touch in 2007. Since its release, the iPod touch has become a popular portable media player. Its sibling iPod models specialize in audio and video playback, which is great if that's all you need. The iPod touch goes beyond that, including two cameras, wireless networking, built-in applications for e-mail and Web browsing and the option to install many of the thousands of applications available through the App Store. The iPod touch display screen covers most of the front surface of the iPod touch, making it resemble an iPhone. It also uses the same multi-touch interface that the iPhone uses instead of the click-wheel design on some other iPods. Users…...