PROJECT PROFILE ON PACKAGED DRINKING WATER

Product NIC Code (1998) Product Code Production Capacity

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Packaged Drinking Water 41000 224103008 57.55 lakh bottles (` 359.68 lakh) 25.02.11 Chemical Division

Year of preparation Prepared by

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Micro Small and Medium Enterprises-Development Institute Govt. of India Kanjani Road Ayyanthole, Thrissur-680003 Tel. No. 0487-2360536/2360686 Email: dcdi-thrissur@dcmsme.gov.in Web site: www.msmedithrissur.gov.in

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INTRODUCTION Water forms an essential part of every human being. Since it is a human necessity it makes best sense to do business in. As a normal human being requires an average of 2-3 liters of water everyday and world population is more than one billion (growing at 2-3% annually) the business opportunity is enormous and the potential is largely untapped. The bottled water industry is estimated to be a whopping `. 1600 crores business. It has grown at a rate of 38-40% annually over the past four years. Initially bottled water brands like the French manufactured Damone were promoted at clubs, fitness centers, cinemas, department stores, malls, ice-cream parlors, cafes and retail sports outlets, besides restaurants, hotels and supermarkets with a price tag of ` 70/- for 1 liter bottle. Other brands later began pitching for the larger middle class and lower middle class markets. PLANT CAPACITY PER ANNUM The unit is proposed to produce 57.55 lakh bottle (1 liter) of packaged drinking water per annum. MARKET & DEMAND ASPECTS Earlier bottled drinking water was privileged to high class, foreign tourist and highly health conscious people but the present decade has witnessed increasing popularity among average consumers, increasing living standards, disposable income, education and awareness among the consumers domestic and foreign tourist, sophisticated business houses and offices has increased rapidly the sales