...potential for the economy. The liberalization policies have led to continuous increase in competition which has ultimately resulted in modernization in line with the global standards as well as in substantial cut in prices. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group. Presently many international brands like Honda, Suzuki, etc. are competing with Indian brands such as Bajaj, Enfield etc. to capture Indian markets. These aggressive marketing strategies have resulted in making the consumer the major key for success in the industry. Each product offering is now designed to meet and exceed the expectations of the consumer. But understanding consumer behavior and knowing consumers is never simple. And it is more difficult that to understand what a consumer perceives about the product. Customers may say one thing but do another. They may not being touch with their deeper motivations. They may respond to influences that change their minds at the last moment. THEORETICAL BACKGROUND OF STUDY Market The term market may be considered as a convenient meeting place where buyers and sellers gather together for the exchange of goods and services. Market means a group of people having unmet wants, purchasing power to make their demand effective and the will to spend their income to fulfill...
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...CONSUMER BUYING BEHAVIOR Factors which affect a consumer's buying behavior includes Social factors are those factors which are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior. These social factors can arise from culture, subculture, family and roles, reference groups and social class. Psychological Factors Psychological factors are an important part of the decision process. These are inherent to an individual and usually generate forces which affect his buying behavior. These forces include perception, motives, attitudes, learning and personality. Personal Factors Personal factors are those factors which are unique to an individual. These have been acquired over a period of time by the consumer and influence a person’s buying behavior. PURCHASE PROCESS A buying process of a consumer is quite a complex matter wherein several internal and external factors come into play together to form a buying decision. While consumers may not think too much while buying low valued products as those products are bought on an impulse, but for higher valued products, customers would go through several stages which are discussed as below. Sometimes, the process can be quite lengthy and may many different social, psychological and personal factors. Impulsive buying on the other hand are spot on and the companies behind such low valued products that generally trigger an impulse buying may...
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...What is Consumer Buying Behavior? Definition of Buying Behavior: Buying Behavior is the decision processes and acts of people involved in buying and using products. Need to understand: * why consumers make the purchases that they make? * what factors influence consumer purchases? * the changing factors in our society. Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for: * Buyers reactions to a firms marketing strategy has a great impact on the firms success. * The marketing concept stresses that a firm should create a Marketing Mix (MM) that satisfies (gives utility to) customers, therefore need to analyze the what, where, when and how consumers buy. * Marketers can better predict how consumers will respond to marketing strategies. Stages of the Consumer Buying Process Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, determined by the degree of complexity...discussed next. The 6 stages are: 1. Problem Recognition (awareness of need)--difference between the desired state and the actual condition. Deficit in assortment of products. Hunger--Food. Hunger stimulates your need to eat. Can be stimulated by the marketer through product information--did not know you were deficient? I.E., see a commercial for a...
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...AFFECTING CONSUMER BUYING BEHAVIOR. OVERVIEW The discussion in this part focuses on the critical literature review on the study of the factors affecting consumer buying behavior. Matters addressed in this discussion are, introduction on the relevant terms, significance of the consumer buying behavior to performance of business, theoretical and empirical literature reviews on the study as well as the conclusion which contains what has not been done by other researchers. INTRODUCTION Consumer Buying Behavior is the tendency of consumers to buy products from a company. It determines the various factors that influence a consumer to make a decision of buying the company’s products. Buyer Behavior is a process, which through inputs and their use though process and actions leads to satisfaction of needs and wants Consumer buying behavior has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers It is worth noting that consumer buying behavior is studied as a part of the marketing and its main objective it to learn the way how the individuals, groups or organizations choose, buy use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions. We study consumer buying behavior because;...
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...Market research on Consumer buying behavior Of Lipstick Submitted by Group 3 Shikha Ashwitha Harini Jayanth Pradeep Shreyas Index 1. CONCEPT * Consumer Behavior 2. RESEARCH METHODOLOGY 3. DATA ANALYSIS * Understanding Consumer Behavior * Understanding Brand Preference * Other observations 4. RECOMMENDATIONS 5. Bibliography CONCEPT CONSUMER BUYING BEHAVIOUR: What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there are several processes, which consumers go through This model is important for anyone making marketing decisions. It forces the marketer to consider the whole buying process rather than just the purchase decision (when it may be too late for a business to influence the choice!) The model implies that customers pass through all stages in every purchase. However, in more routine purchases, customers often skip or reverse some of the stages. For example, a person buying a favourite hamburger would recognise the need (hunger) and go right to the purchase decision, skipping information search and evaluation. However, the model is very useful when it comes to understanding any purchase that requires some thought and deliberation. The buying process starts with need recognition. At this stage, the buyer recognises a problem or need (e...
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...Project Marketing Management 571 Analyzing Consumer Buying Behavior Factors that influence consumer decision making Consumer buying decision process Techniques of analyzing consumer buying behavior The aim of marketing is to meet and satisfy target customers' needs and wants better than competitors. Marketers must have a thorough understanding of how consumers think, feel, and act and offer clear value to each and every target consumer. Successful marketing requires that companies fully connect with their customers. Adopting a holistic marketing orientation means understanding customers – gaining a 360 degree view of both their daily lives and the changes that occur during their lifetimes so that the right products are always marketed to the right customers in the right way. The product must bring a benefit to the customer in order for the company to maximize its profit. Consumer decision-making processes are undertaken by consumers in regard to potential market transaction before, during, and after the purchase of a product or service. A consumer's buying behavior is influenced by cultural, social, and personal factors. Cultural factor carries the most impact on consumer buying decision-making. Culture is the fundamental determinant of a person's wants and behavior. Two children growing up in different countries would have significantly different beliefs and values in life. Therefore their buying decision-making will not be the same. Marketers...
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...ENTREPRENEURSHIP & LEADERSHIP, LONAVALA, INDIA A Research on Online Buying behavior of Consumer’s in India Research Proposal Sahil Maini PGDM 2012-2014 Under the Guidance of Prof. Sachin modgil & Prof. Ajitabh Dutta 13 PROPOSED TITLE: “A research study on online buying behavior of consumer’s in India” Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The four key dimensions of online shopping as perceived by young consumers in India are identified. Besides that It is discovered that website design, website reliability, customer service and trust are the four key factors which influence young consumers’ perceptions of online shopping. The present paper focuses of the factors, challenges and measures to be taken by retailers to understand online buying behaviour of consumers in India. INTRODUCTION With an increase in use of internet as means of communication with consumers, the field of Ecommerce, online buying has experienced a rapid growth in the recent years. Its well known that online business i.e. business to consumers is increasingly growing at a very high speed. There is...
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...ISSUES AND CONTROVERSIES IN MANAGEMENT PROJECT Table of Contents Abstract 3 1. Chapter One 4 1.1. Background of the Study 4 1.2. Introduction 5 1.3. Research Question 7 1.4. Aims and Objectives 8 2. Literature Review 8 2.1. Introduction 8 2.2. The concept of sustainable competitive advantage 9 2.3. The concept of knowledge 12 2.4. Knowledge Acquisition, Sharing and Competitive Advantage 14 3. Chapter Three 17 3.1. Research Methodology 17 3.1.1.Introduction 17 3.1.2.Research Design 17 3.1.3.Sample Population 18 3.1.4.Sampling Procedure 19 3.1.5.Data Collection Methods 19 4. Chapter Four 20 4.1. Data Findings, Processing and Analysis 20 4.2. Findings 20 5. Chapter Five 25 5.1. Conclusion 25 6. References 28 Appendix ……...…………………………………………………………………….31 Abstract Small and Medium Size Enterprises’ (SMEs) learning capacity plays a crucial role in generating ingredients necessary for attaining differential performances. Thus, knowledge acquisition and sharing are prerequisites for attaining competitive edge; it is argued above that essentially, organizations operating within a competitive business environment undertake greater knowledge acquisition and sharing through a wider set of learning orientations. There are two paths by which firms can use knowledge to create and sustain its competitive advantage. Firstly, firms can act internally...
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...Impact of advertising on consumer buying behavior By S #. | Name | Reg #. | 1 | Muhammad Hasnain Abbas (Leader) | 23618 | 2 | Haris Memon | 19965 | 3 | Kamran Khan | 20911 | 4 | Zahida Lakhan | 22868 | 5 | Kabir Thakur | 24017 | 6 | Mushtaque Shayan | 24026 | A Project Report submitted in partial fulfillment of the requirements for the Course of Writing Research Reports to Miss Sania Usmani at the Iqra University, Main Campus Karachi, Pakistan. Dec 26, 2014 ACKNOWLEDGMENT This report is dedicated to our family, companions, and educators for their backing and support. Initially, we might want to thank Miss Sania Usmani for being a fabulous research supervisory. It implies a ton to us that she ventures up when we required her most and tackled the obligation of managing us in the privilege bearing. Moreover, she pushed us to consider unheard of options and tested us to look past what is directly before us. Without her we would not have possessed the capacity to finish this exploration. Thus and a lot of people more, we will be perpetually appreciative. ABSTRACT Advertising has made a great deal of chances for advertisers to associate with their customers and additionally advance their items successfully however not all their customers consider it to be of much vitality. People of Pakistan don’t get influenced by advertisement even if the product is advertised on TV by their favorite celebrity or actor. Advertisements are the source...
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...| FINAL YEAR PORJECT | IMPACT OF BILLBOARD ADVERTISING ON CONSUMER BUYING BEHAVIOR: A CASE OF DESIGNER LAWN COLLECTION BILLBOARDS Student: Ayman Hina DaudpotaRegistration #: (BB-03-09-4751)Supervised by Ma’am Donia Waseem | | | | | PROJECT APPROVAL LETTER Project title: Impact of billboard advertising on consumer buying behavior: A case of designer lawn collection billboards. By: Ayman Hina Daudpota- 4751 Thesis supervisor: Ma’am Donia Waseem Academic year: 2013 The board of advance studies at PAF-KIET has approved this thesis, submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration. Approval committee: Ma’am Donia Waseem Sir Adnan Anwar (Supervisor) (Director Academics) ACKNOWLEDGEMENTS All praises and thanks to Almighty ALLAH by whose powers and glory all good things are accomplished. He is also the most merciful and who bestowed on me the potential, ability and an opportunity to work on this project. It is a matter of great pleasure to express my cordial gratitude to my esteemed Supervisor Ma’am Donia Waseem for her wise and painstaking guidance that she has so generously given throughout this project work. I respectfully offer my thanks to my parents who devoted their lives for my disciplined training especially for their love, sincerity and mellifluous affections...
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...The Impact of Fast Food Advertisements on Consumers’ Buying Behavior Syafiqah Abstract Media are the most powerful tool of communication to advertise products and services of companies. Thus, types of media used are important in order to determine the effectiveness of advertisements. The aim of the present study is to examine the impact of fast food advertisements on consumers’ buying behavior. There are two main objectives of the paper which i) to examine the influence of fast food advertisements on IIUM students’ purchase decision and ii) to investigate the media preferences of IIUM students. The convenience sampling method used to collect data and 105 questionnaires distributed to IIUM students. The finding shows a positive relationship between fast food advertisements and consumers’ buying behavior. Besides, the finding reveals that, TV advertisement is the most preferable media among IIUM students. Keywords: fast food advertisements, consumers’ buying behavior The Impact of Fast Food Advertisements on Consumers’ Buying Behavior Introduction Background of the study For the past several years, the pattern of fast food consumption increasing tremendously among the young generation in Malaysia. The increase in the number of fast food outlets around Malaysia is proven as the growth of the Malaysian fast food industry. Among popular fast food restaurants in Malaysia are MC Donald’s (McD), Kentucky Fried Chicken (KFC), Subway, Pizza Hut and many more. According to Jekanowski...
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...products or services. As a result the competition gets fiercer and sometimes this either creates challenges for some company’s and for some opportunities. It is here that companies decide of adopting and sometimes introducing effective marketing strategies in order to sell its goods or services, and those too must be able to attract the consumer to the product. In order to attract the consumer’s some organizations introduce new products whereas some organizations advertise in order to attract the consumers. The later is considered to be one of the most influential ways of attracting consumers, since advertising not only creates awareness about the product among the consumers but also entertains them. Even though past studies have agreed that advertisement, especially TV advertisement, is the most effective media source since it attracts consumers attention. Advertisements affect the perceptions of the consumers and it can influence the consumer’s buying decisions. According to past research of Zuraida & Uswatun (2001), that there are three factors that make an advertisement effective; the influence of advertisement on consumer buying behavior, the communication process, and decision...
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...Study & Analyzing Customer Buying Behavior in the changing DTH Environment Dish TV India Pvt. Ltd. Submitted by Tamal Kundu Academic year 2012-14 2012163 NIILM CMS Mentored by Prof. Ritu Srivastava NIILM CMS Greater Noida Certificate of Completion from Faculty Guide This is to certify that Summer Project Report on “Study and Analyze the consumer buying behavior in the fast changing DTH environment” prepared by Tamal Kundu Roll No. 2012163 of PGDM 2012-14 Batch is his genuine effort under my guidance and supervision. Signatures of mentor Signature of Student Mentor: Prof. Ritu Srivastava Name of Student: Tamal Kundu 2 DECLARATION I Tamal Kundu, a student of NIILM-CMS hereby declare that I completed my Summer Project titled, “Studying & analyzing the customer buying behavior in the fastest changing DTH environment” in the duration of six weeks i.e., from 20th April 2013 to 31st May 2013 under the able guidance of Mr. Mukesh Chaudhury & Mr.Gautam Sinha. The information presented here is correct and true to the best of my knowledge. Name: TAMAL KUNDU 3 ACKNOWLEDGEMENT I would like to express my heartiest thanks and appreciation to all those who were associated with my summer project which enhanced my knowledge and understanding of the corporate world greatly. First of all I would like to thank our president Dr. S. Neelamegham (NIILM-CMS) for giving us an opportunity of having this corporate exposure for 6 weeks. I would also like to...
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...A Project Report on Consumer Buying Behavior for Branded & Non-Branded Jewellery Items Submitted By Krishnakali Sengupta – 14202083 Nikita Neha – 14202141 Navin Kanshi – 14202044 Raman Singh – 1121023 Sneha – 14202138 Under The Guidance of Dr. Arvind Tripathy Asst. Prof. (Marketing) KIIT University, Bhubaneswar Email Id - arvind@ksom.ac.in SCHOOL OF MANAGEMENT, KIIT UNIVERSITY BHUBANESWAR – 751024 (September, 14th, 2015) Table of Contents: 1. Introduction 2. Objective 3. Limitations 4. Research Methodology 5. Introduction: As India makes rapid progress in the retail arena, the Indian Jewellery market is undergoing a gradual metamorphosis from unorganized to organized formats. The jewellery business in India is estimated to beat Rs. 50,000 crores. According to the independent estimation studies conducted by World Gold Council & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3% of the total market share. But given that this is a relatively new segment of the market, it is poised to grow. Jewellery retailing is moving from a “Storehouse of value” to a “Precious fashion accessory”. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinum and colored gemstones. The way jewellery was worn before is undergoing a tremendous change. Traditional designs are yielding to modern jewellery...
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...com/shop/mkt-571-week-2-analyze-consumer-organizational-buying-behavior/ MKT 571 WEEK 2 ANALYZE CONSUMER & ORGANIZATIONAL BUYING BEHAVIOR MKT 571 Week 2 Analyze Consumer & Organizational Buying Behavior, MKT 571 Analyze Consumer & Organizational Buying Behavior The Buying Decision Process Purchase Decision Post Purchase Behavior Analyzing the business marketers Organizational Buying Situations and Participants\ Stages in the buying Process and Selection Culture is the fundamental determinant of a person’s wants and behavior. Where a person is from or where they grow up (Kotler & Keller, 2012). Within a culture there are smaller subcultures that provide more specific identification and socialization for their members. Subcultures include Nationalities Religions Racial groups When subcultures grow large and affluent enough, companies often design specialized marketing programs to serve them (Kotler & Keller, 2012). Social classes – or divisions in a society or members who share similar values, interests, and behavior (Kotler & Keller, 2012). Division such as: working class, middle class, upper class. Social Factors REFERENCE GROUPS are groups that have a direct or indirect influence on their attitudes or behavior (Kotler & Keller, 2012). membership groups primary groups (family, friends, neighbors, and coworkers). secondary groups (religious, professional) FAMILY - is the most important consumer buying organization...
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