A
Project Report On

FACTORS INFLUENCING THE PURCHASE DECISION OF BIMTECH STUDENTS FOR SPORTS APPAREL

SUBMITTED IN PARTIAL FULLFILLMENT OF THE POST GRADUATION DIPLOMA IN MANAGEMENT AT BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY

Submitted to:
Prof. A.K. Dey

Submited by-
Dhruv Chauhan 14DM074
Dishant Gupta 14DM078
Himanshu Garg 14DM091
Ishan Biswari 14DM096
Jitender Kumar 14DM105
Karan Vithlani 14DM109

LETTER OF TRANSMITTAL

Dr. A. K. Dey Date: 13-12-2014
Professor
Operations & Decision Sciences
Birla Institute of Management Technology
Greater Noida

Respected Sir, We would like to inform you that we have completed the project work assigned by you. We are also sending you the results contained in our research report entitled “FACTORS INFLUENCING THE PURCHASE DECISION OF BIMTECH STUDENTS FOR SPORTS APPAREL.”
As already discussed with you, the said report is based on the inputs obtained from 216 subjects taken from BIMTECH only, Report is arranged in chapters and explains all the details pertaining to the research conducted by us. We have followed the standard pattern of conducting the research. We sincerely hope that the results presented in the report are up to your expectations. We would be looking forward to your feedback.
Sincerely,

Dhruv Chauhan 14DM074
Dishant Gupta 14DM078
Himanshu Garg 14DM091
Ishan Biswari 14DM096
Jitender Kumar 14DM105
Karan Vithlani 14DM109

ACKNOWLEDGEMENT

On the very outset of this report, we would like to extend our sincere & heartfelt obligation towards all the personages who have helped us in this endeavor. Without their active guidance, help, cooperation & encouragement, we would not have made headway in the project.

We are extremely