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Consumer Decision Making Because Advertisement

In: Business and Management

Submitted By tharita
Words 1116
Pages 5
PART B
Internal and external influences affecting the Consumer’s Decision Making Process. A number of factors affect the consumers buying behavior. Some of these are internal and others because of external influences. A few of these internal and external factors influencing the consumer’s buying behavior while deciding to buy a You C-1000 Vitamin C.
Decision making is a process dependent on many factors which vary from person to person and also from region to region. Consumers are living in a society which follows its own culture and values. Personal preferences again change with age, lifestyle, income, and psychological factors.
Internal aspect 1. Perception
Perception is how a consumer processes information consciously or subconsciously. The perception about the brand and also about him has an influence on the buying decision.
When consumer see You C-1000 advertisement, they can get the information, that product is for better life and healthy body. Brand of You C-1000 vitamin also can influence the decision making of costumer, the brand means, there are many vitamin c in that drink. Also the slogan “Healthy Inside, Fresh Outside”

2. A consumer’s knowledge and experiences
A consumer’s knowledge and experiences have an impact on the decision making process to You C1000 vitamin. An educated person is aware of benefit available in the drink and chooses the brand and model in accordance with his needs. Various previous information obtained by a person who will influence subsequent behavior. They would select the real product that the made in advertisement.

3. Self construction
A person’s self-concept or self-perception includes an assessment of their personalities, habits, skills, talents etc. Interviewees have been found to base their decision making process of their self-perception. A girl wants a drink in varied taste while a boy

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