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Consumer Decision

In: Business and Management

Submitted By Deeky28
Words 739
Pages 3
Marketing Plan for Family
Owned Restaurant

By: Dominique Peterson

The restaurant has been currently passed down to family members due to the passing of previous owner, and they want to keep it a “family legacy”. The owners need to find what should change at the restaurant to keep moving to the top.

This is the only family restaurant within a 20 mile radius. The restaurant is 75 miles from the nearest town. The town has a population of 6,000 people. The restaurant has a good lunch and dinner menu. They open at 11:00 am until 7:00 pm. It also has daily specials which are, Monday: meatloaf, Tuesday: roast beef, Wednesday: turkey breast, Thursday: potpies, Friday: fish. The restaurant is also famous for it's homemade pies. The chef makes 15 varieties of pies daily, which can also be done for holidays. Online ordering was talked about, but it never happened. The serving staff is composed of women, who are in their late 60's. Smoking is currently happening in the restaurant, which is bad for the business. Some staff members even smoke in between orders. The staff let's their grandchildren get soda pops and pie everyday for free. So while reading this case study, I've came up with ideas on what changes to make.

If we open the business hours from 11:00am until 9:00 pm from Monday-Saturday. I feel that this will potentially bring in more customers and more customers means more money. The restaurant could also make a few changes for the specials they currently offer, maybe every other week. No one wants the same foods everyday. There should be no smoking signs at the entrance of the restaurant and throughout the inside of the restaurant. As far as with the serving staff smoking in between orders, don't allow it. They should be taking their smoke breaks outside at a specific time everyday. Allow them 15 minutes, which is more than enough time to

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