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Consumer Traits and Behaviors Paper and Presentation References

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Submitted By Thompson1
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Consumer Traits and Behaviors Paper and Presentation References
September 16, 2013
PSY 322
Professor Susan Rusnak

Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences
Competition is a major issue here within society of the United States and so in this capitalistic system, there is a steady competition in a capitalistic system competing against each other in a free market. In a legal system, plaintiffs and defendants constantly compete against each other to win the verdicts of juries and judges. Competition occurs within consumer behavior. People are so competitive when it comes to sports and games, they even have food competitions. Competitiveness can lead to strange behaviors. Trait of competitiveness can lead to strange behaviors and has also been recognized as “the enjoyment of interpersonal competition and the desire to win and be better than others” (Spence & Helmreich, 1983, p.41).
Background theory four levels are labeled elemental traits, compound traits, situational traits, and surface traits.
Elemental Traits are the basic and enduring cross-situational predispositions. Five of the eight elemental traits are openness to experience, conscientiousness, extroversion (measured as introversion), agreeableness, and emotional instability. If you are using the evolutionary perspective, three additional elemental traits are proposed: the need for body resources, material resources, and arousal. The eight elemental traits in a series of five studies.
Methodology
A 4 page survey was done sent 600 members of the panel. They was selected by population characteristic of the United States on age, household income, education, race, gender.
The role of personality traits in online consumer complaint behavior and service recovery expectation.
This article is about consumer complaints as it relates to online shopping and the...

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