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Consumer Traits and Behaviors

In: Business and Management

Submitted By dspears
Words 2219
Pages 9
Consumer Traits and Behavior Paper
David Spears
PSY/322
February 1, 2015
Dr. Steve Verrone

Consumer Traits and Behavior Paper
Psychological and social processes have an effect on the influence of the consumer. Some believe that the answer lies within the relationship between consumer traits and behaviors, and that these attributes are contributed to the consumer’s social and cultural setting. The goal of this paper is to analyze the question of why consumers view marketing messages differently, and to explain this reason by examining the effect that psychological and social processes have on consumer influence and the different traits and behaviors that consumers acquire through their social and cultural settings.
Identify at least three psychological processes and three social processes that may influence consumer behavior. Marketer’s jobs are to understand the influences and buying methods of consumers to help enhance companies and their products. The first research process that marketers look into is psychological processes, in the process there are three main categories that are important to business’s these are the motivations of consumers, the perception of consumer’s and the belief and attitudes consumers have towards products and services. Motivation is important because this helps determine why the consumer is buying what they buy. A consumer’s motivation can be the need for a product, whether it is for a convenience of life style, prestige, self-interest, or gifts for others the consumer is satisfying some basic need in their life. Perception is how the consumer understands the world around them based on the information that they receive through their senses (Durmaz, 2014). When they receive this information they react to it by organizing and evaluating each stimuli to determine what will benefit them. Marketers can play off of a consumers…...

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