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Consumption and Utopia

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18 May 2016

Consumption and Utopia
A Brave New World is a novel that was written in the year 1931, but however published in the year 1932 by Aldous Huxley, (Huxley, 2006). The novel “A brave new world” is said to have been set in London in the year AD 2540. It portrays a futuristic society whereby the individual is to be sacrificed for the state, science will be used to control and subjugate, and a world in which all forms of art and history are outlawed. These novel as well anticipates the developments and growth in reproductive technology, psychological manipulation, sleep-learning, as well as several classical conditionings that combine based on the change in the society.
These novel, “Brave new world”, revolves around a number of ideas from science, sex, power, suffering, literature and writing, freedom and confinement, isolation, drug and alcohol, identity, spirituality, society and class, and finally the dissatisfaction that comes with our different passions and live. Based on research, (Huxley, 2006), Aldous Huxley wrote the novel “brave new world”, to portray science and how it affects people. He intend to portray a high technological and futuristic society and how horrifying and at the same time fascinating it might end up to be. A world in which the society is controlled by their very own impulses, thoughts and emotions and how science may at times tend to imprison humanity rather than liberating it.
This same science is hence bastardized by the same people who seek to control, they put into practice what they dim useful and limit what is dangerous. Aldous Huxley bases the novel “brave new world”, basically on two concepts, whether or not consumption and utopia are really compatible. According to research, utopias, (Belk, 1998), can be describe as the collective...

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