...Abstract LensCrafters Company started in 1983 a process of having eyeglasses made with an hour. Show great customer service with doctors, laboratory technician and eyeglass frames in store locations. In this case study characteristics of LensCrafters will be reviewed on many levels. The topics of chose range from Customer Benefit Package (CBP), strategy and competitive priorities, service delivery system design, and service encounter design. In the readings below, the write has developed an analogy on LensCrafters. The analogy is based on LensCrafters’ case study from textbook and other resources. Introduction: History A subsidiary of Italy's Luxottica SpA, U.S.-based LensCrafters Inc. is the world's leading retailer of eyewear. Celebrating its 15th anniversary in 1998, the company was a pioneer of the "super optical" segment. Its’ phenomenal growth under U.S. Shoe in the 1980s culminated in Luxottica's 1995 acquisition. With over 700 outlets across the United States, Canada, and Puerto Rico, the chain boasts a seven percent share of the domestic retail eyewear market. The company was expected to cross the $1 billion sales mark in 1997, a tripling of revenues from 1987's $305 million. LensCrafters was founded in 1983 by Dean Butler, a 38-year-old who had previously worked at Procter & Gamble. Butler, whom also came up with the idea, frames ready within an hour. Strategy and Competitive Priorities LensCrafters’ mission statement is focusing on the customers...
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...Harvard Business School 9-596-087 Rev. February 1, 1999 Vistakon: 1 Day Acuvue Disposable Contact Lenses “Well Gary, what do you think?,” asked Bernard Walsh former CEO of Vistakon and current Company group chairman of Vistakon’s parent company Johnson & Johnson (J&J). Bernie Walsh had been president of Vistakon from 1987 to 1993. During his tenure, Vistakon had grown from a specialty manufacturer with $20 million in annual sales to a market leader in the contact lens industry with over $250 million in annual sales. Gary Kunkle had succeeded Walsh in 1993 and the two were meeting in early 1995 to review the performance of 1 Day Acuvue contact lenses in the western regional rollout. The world’s first daily disposable contact lens, 1 Day Acuvue was designed to be worn for one day and then discarded. A national launch decision needed to be made, but based on the test market and the western regional results, there were lingering concerns regarding product positioning, pricing, promotion, advertising and trade support. Vistakon was an autonomous and highly entrepreneurial division in J&J’s renowned decentralized organization, and Gary Kunkle knew the decision was his to make. However, he also knew that J&J expected product excellence and market success. As Kunkle considered his options, he recalled a remark made by Walsh, We need to be careful that we don’t allow our past success to undermine our future growth. Big companies tend to be too cautious. Now that...
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...Case Study Jingjing (Cathy) Xu jxu38@hawk.iit.edu May 1, 2013 I. Executive Summary The dilemma ODI faces is whether introduce its product at a higher price and continue process its multiproduct and multimarket strategy. Based on ODI limited resources and current situation of poultry industry in United States, it should focus on large-sized chicken farms and price ODI lenses at a higher level for the sake of its profits and its future business plan. II. Introduction With the fact existed in poultry industry in late 1970s that most of the chickens in United States were owned by some large farms. Optical Distortion, Inc., a contact lens company, has developed a kind of contact lens applied on chickens considered to hold enormous market potential. However, it is hard for ODI to decide how to price its products and how to extend its business nationwide considering its own limited resources. III. Analysis and Problem Identifications * Consumer Needs and WTP There are various-sized customers: small farm, medium farm, and large farm. They all suffered the loss caused by pecking order and cannibalism, and now most of them adopt the method of debeaking to reduce the impact of peck order, however, debeaking has some defects itself, and no matter what choice farmers make, they would concern following aspects before making the decision: whether the product or service is cost effective; the trauma that would bring to chickens, since traditional depeaking method would...
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...graduation. Blog Archive ▼ 2011 (2) ▼ January (2) Electrical term paper on MOSFET Physics term paper on TRANSMISSION ELECTRON MICROS... About Me STUDY PORTAL View my complete profile Followers Physics term paper on TRANSMISSION ELECTRON MICROSCOPE Friday, January 21, 2011 by STUDY PORTAL in Labels: TERM PAPERS Acknowledgement It is a pleasure of mine to find myself penning down these lines to express my sincere thanks to my teacher to give me this opportunity of preparing this Term Paper, to enhance my professional practice. I express my deep sense of gratitude to my physics teacher to give me knowledge about the topic and concept related to this particular Term Paper. Without his guidance I cannot imagine to complete my Term Paper on time. In the last, I want to thank my parents, without whom nothing was possible. Contents 1. What is TEM. 2. Principle of TEM. 3. Working of TEM. 4. Uses of TEM 5. Limitations of TEM. 6. References The Transmission Electron Microscope: The transmission electron microscope (TEM) is a scientific instrument that uses electrons instead of light to scrutinize objects at very fine resolutions. They were developed in the 1930s when scientists realized that electrons can be used instead of light to "magnify" objects or specimens under study. View inside cell via sections magnification 120,000 * 50,000X Principle: The transmission electron microscope (TEM) operates on the same basic...
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...Running head: LENS CRAFTERS ANALYSIS Lens Crafters Analysis Rhonda Polak Principles of Operations Management – BUS 430 January 29, 2012 Lens Crafters Analysis Identifies three key characteristics of LensCrafters at each of the following three levels (for a total of nine). a. CBP, strategy and competitive priorities b. Service delivery system design, and c. Service encounter design LensCrafters’ mission statement is focused on being the best by creating customers for life by delivering legendary customer service, developing and energizing associates and leaders in the world’s best work place, crafting perfect-quality eyewear in about an hour, and delivering superior overall value to meet each customer’s individual needs. (Evans, 2011 second ed) LensCrafters is committed to loving eyes by being: * Passionate-Truly love taking care of people’s eyes * Progressive-Strive to constantly improve every aspect of the vision care experience * Personal-Put the customer first, and seek to connect with them on a long-term relationship basis * Straightforward-Being honest, transparent and upfront with you. Their Customer Benefit Package Design Configuration is the integrated set of goods (eyewear) and services (accurate eye exam and one-hour service) are of equal importance. LensCrafters is a trusted household name across North America, known for providing convenient access to eye exams, a wide choice of frames and lenses, one-hour service, attractive prices...
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...marketing plan for ODI’s new and only product—a contact lens for chickens.1 While contact lenses serve mainly to improve human eyesight, the lens developed by ODI was made to partially blind the chickens. Garrison explained: Like so many other great discoveries, our product concept was discovered quite by accident. In 1962 a chicken farmer in Arizona had a flock of chickens that developed a severe cataract problem. When he became aware of the problem, he separated the afflicted birds from the rest of the flock and subsequently observed that the afflicted birds seemed to eat less and were much easier to handle. So dramatic was the difference that a poultry medical detailman visiting the farm, rather than being asked for a cure, was asked if there was any way to similarly afflict the rest of the flock. It has not proved possible chemically or genetically to duplicate the reduced vision of the chickens, resulting from the cataracts, but a chicken wearing the ODI lenses has its vision reduced enough to obtain the good behavior the Arizona farmer observed. This behavior has important economic implications for the chicken farmer. By the end of 1974 the ODI lens had been tested on a number of farms in California and Oregon with satisfactory results, and Garrison was convinced that “the time has come to stop worrying about the product and get this show off the ground.” While his timetable was tentative, he hoped that the ODI lens could be introduced in at least one region during...
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...protrudes outwards or indents inwards * crowded teeth Scoliosis Marfan syndrome can cause the spine to become abnormally curved to the sides. This is known as scoliosis. Curvature of the spine can cause long-term backache. In severe cases, it can also make breathing difficult or the spine may press against the heart and lungs. Spondylolisthesis Spondylolisthesis occurs when one vertebra (the small bones that make up your spine) slips forward over another vertebra. This usually occurs at the bottom end of the spine, and can cause back pain and stiffness. Anyone can develop spondylolisthesis, but it more commonly affects people with Marfan syndrome. Dural ectasia The dura is the membrane (thin layer of cells) that lines your brain and spinal cord. Dural ectasia is a condition that occurs when the dura becomes weakened and expands outwards. People with Marfan syndrome are at particular risk of developing dural ectasia. As the membrane expands it can press on the vertebrae in your lower back, which can cause: * backache * headache * numbness or pain in your legs Eyes Many people with Marfan syndrome have some type of vision problem. Lens dislocation affects half of all people with the syndrome. This is where the eye's lens (the transparent structure in the middle of your eye) falls into an abnormal position. Other...
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...Lens Crafter Case Study Dawnmarie E. Gaines Professor: Gary Reinke Business 430- Operations Management January 14, 2016 INTRODUCTION Lens Crafters was founded in 1983 by Dean Butler, a 38-year-old who had previously worked at Procter & Gamble (lens crafter 1983). A knowledgeable marketer, Butler had managed the Ivory liquid, Cheer laundry detergent, and Folger's instant coffee brands for the venerable Cincinnati consumer goods company. Lens Crafters has always been focused on providing better vision health for the customers who visit their stores (Lens Crafter 1983). But not everyone has access to vision care. Since 1988, Lens Crafters has supported One Sight, an independent nonprofit; in helping provide quality eye care and eyewear to underserved communities worldwide (Lens crafter 1988). Lens Crafters continually invests in new technologies to improve care for your eyes, customize your prescription, and help select the right frames for you. Associates at Lens Crafters are trained to provide you with personalized eye health service throughout your experience (Lens Crafter 1983). There love of eyes and higher standard of quality have made Lens Crafters a leader in vision care for over 30 years. Lens Crafter Operations Strategy Strategy is considered as the general view or perspective that the organization follows so as to do its operations and to attain competitive edge in the market (lens crafter history). The strategy takes into consideration the purpose, goals...
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...marketing plan for ODI’s new and only product—a contact lens for chickens.1 While contact lenses serve mainly to improve human eyesight, the lens developed by ODI was made to partially blind the chickens. Garrison explained: Like so many other great discoveries, our product concept was discovered quite by accident. In 1962 a chicken farmer in Arizona had a flock of chickens that developed a severe cataract problem. When he became aware of the problem, he separated the afflicted birds from the rest of the flock and subsequently observed that the afflicted birds seemed to eat less and were much easier to handle. So dramatic was the difference that a poultry medical detailman visiting the farm, rather than being asked for a cure, was asked if there was any way to similarly afflict the rest of the flock. It has not proved possible chemically or genetically to duplicate the reduced vision of the chickens, resulting from the cataracts, but a chicken wearing the ODI lenses has its vision reduced enough to obtain the good behavior the Arizona farmer observed. This behavior has important economic implications for the chicken farmer. By the end of 1974 the ODI lens had been tested on a number of farms in California and Oregon with satisfactory results, and Garrison was convinced that “the time has come to stop worrying about the product and get this show off the ground.” While his timetable was tentative, he hoped that the ODI lens could be introduced in at least one region during...
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...eyeglasses. I recall being extremely excited because this was the first time I had a say in which glasses would frame my face, and become my new fashion statement. I finally decided to pick out these adorable purple glasses with circular designs on the side. Once my glasses were ready for pick up I proudly brought them home in their charming purple carrying case. Every year after this, I would go to the optometrist for my yearly checkup. This was the one doctor’s appointment that I would always be excited for. My fond memories and excitement towards the optometrist visits have led me to further explore and pursue a career in optometry....
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...blow-out fracture. The cornea showed a large area of staining which indicates corneal abrasion. However, negative Seidel’s sign was confirmed which indicates no penetrating laceration to the sclera or cornea. The anterior chamber was quiet with no cells or flares rules out inflammation in the anterior chamber, which eliminates the risks of posterior synechiae. The IOPs were asymmetric, slightly lower OS than OD but still within the normal limit. A significant lowered pressure in the injured eye may indicate a penetrated wound. Dilated examination showed only commotio retinae OS with no retinal breaks or tears. The patient was diagnosed with corneal abrasion and a prophylactic antibiotic was initiated to lower the chance of infections. No contact lens patching was necessary due to the size of the corneal defect and the absence of pain. The patient was monitored for the healing of the cornea and resolution of commotio...
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...Liceo de Cagayn university – graduate studies | Visual Perception Deficits | Cataract & Glaucoma | Submitted by: | Nadine Angelica C. Gadia – Casiño, RN | March 18, 2012Submitted to:Ms. Delia V. Realista, RN, MANProfessor | | I. Intoduction Cataract Cataracts are common and significant cause of visual defects all over the world. A cataract is an opacification or clouding of the lens of the eye. Cataracts develop because of the alteration of transport of nutrients and metabolism in the lens. This interferes with light transmission to the retina therefore affecting the ability to perceive images clearly. All cells of the lens formed in the lifetime is retained therefore prevalence of cataracts increase rapidly with aging. WHO estimates that cataracts account for 48% of reversible blindness worldwide, which translates to about 18 million people. Cataracts affect slightly more women than men. The Beaver Dam Eye Study in the US found that 23.5% of women and 14.3% of men had a visually significant cataract by the age of 65 years. Although cataracts can be surgically removed, in many countries surgical services are inadequate, and cataract remains the leading cause of blindness. Age is the greatest risk factor in the occurrence of cataracts. Cataract, though with unclear links, may be acquired through heredity and genetics (e.g., Wilson's disease, galactosaemia, myotonic dystrophy). Early formation of cataracts is associated with the following risk factors: ...
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...1 1 Nature of the interface Biosensor, in essence, is a device that detects and measures electric impulses in biological elements such as skin, muscle or brains. Biosensors can also be used to detect certain biological analytes or in other words, components, from chemical substances. This could be the concentration of a distinct conductive element in the blood flow of a person for example or a toxin in a food product. The use of biosensors provides a multitude of different inputs for a user interface. Biosensors themselves are rather inadequate in order to be used as the sole way to control a user interface. Instead they can be used to enhance the user experience and widen the range of input methods used in an interface. For example the use of biosensors enables a system to respond to the user’s heartbeat rate and muscle tension or to identify the position and movement of body parts such as fingers. Currently, existing biosensors measure physiological activity, muscle electrical activity, brain electrical activity, and eye movement among other things. Extracting accurate physiological data from biosensors is often a complex task. In particular, extracting data from different typologies of biosensors will require architecture of great flexibility and the possibility to connect them to different external monitoring devices. Biosensors are key components in both physiological and psychophysiological computing. Psychophysiological computing can be considered to be the same as...
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...General Botany I involves the study of minute structures which are invisible of poorly seen with the naked eye. This requires the use of the microscope, the primary purpose of which is to magnify or greatly enlarge the image of the objects or organisms so their detailed structures may be studied. For our purposes, the monocular compound microscope will be used. It is an optical instrument with two lens systems: the objectives and the eyepiece or ocular. It can magnify an image up to several hundred times the actual size of an object. For effective use and proper care of the microscope, one must become familiar with its construction, parts and uses. There are three sets of parts: namely, the mechanical, illuminating, and magnifying parts. A. Mechanical Parts 1. Base- the U-shaped structure on which the microscope firmly rests in the place. 2. Pillar- the post of vertical extension of the base and to which the arm is attached. 3. Arm- the curve structure that connects the base and the body tube which serves as the handle of the microscope and at the same time supports the optical instrument. 4. Inclination joint- a movable hinge that attaches the frame of the microscope to the base and is used for tilting the microscope whenever necessary. 5. Stage- the platform upon which the slide containing the specimen to be studied is placed and is provided with a central opening allowing light to pass from below into the object of study. 6. Substage- found...
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...GEORGE L. GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT LEN RUSHFIELD MBA 610.63 INTERNATIONAL FINANCE SPRING 2005 WEDNESDAY 6:00 PM – 10:00 PM WESTLAKE VILLAGE CENTER SYLLABUS 1 International Finance MBA 610.63 Westlake Village Center Wednesday 1/5-2/16/05 Len Rushfield (310) 474-5848 (603) 843-9683 (efax) leonard.rushfield@pepperdine.edu/ asiaptner@aol.com Course Objectives MBA 610.63 is intended to provide a foundation of understanding of international finance and the critical options for corporate financial management within the global markets. Intensive reading will establish the basis of information on international financial structure, processes and techniques. Cases will identify important real issues and provide experience in understanding alternative solutions and developing methods to reach these solutions. Course Description The course explores the responsibilities of financial managers of multinational firms or firms with multinational affiliates, suppliers, or product markets. Topics covered emphasize exchange rate risks and hedging using derivative securities such as futures contracts, forward contracts and options. International payment mechanisms and financing and trade strategies are examined and applied in a shareholder-value maximization framework. Texts and Course Materials Fundamentals of Multinational Finance, 2003, Moffett, Stonehill and Eiteman; Addison Wesley; ISBN-0-201-84484-2. Cases in International Finance, 2000; Moffett; Addison Wesley;...
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