...Corporate Responsibility and Marketing Strategies As part of integral system to society corporate has responsibility towards community and also part of corporate self-regulation integrated with into business. Increasingly, companies are putting a public face on their corporate social responsibility (CSR) activity, but is it driving customer trial, purchase and loyalty and ultimately brand equity? Too frequently these activities are unconnected or, worst of all, go in opposite directions, which for certain types of companies become catastrophes. The authors describe three different approaches for incorporating their CSR activities with their marketing activities. The current CSR debate is clear evidence of missed opportunities to leverage CSR in brand-building activities. More money than ever is being invested in CSR and companies are making wide-reaching organizational changes to support it. Most now have CSR departments reporting to the chief executive, publishing CSR reports and developing CSR strategies and plans. However, despite this intense investment activity, results are few and far between. Instead of bolstering the brand and bottom line, CSR efforts have come under fire both from investors, who cry misuse of shareholders’ money, and from consumers and interest groups who criticize companies for promising more than they deliver. Shell, the Coca-Cola Company, and British American Tobacco are just some of the latest organizations to have experienced backlash for their...
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...Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 1: Corporate Responsibility and Marketing Strategies Due Week 3 and worth 240 points Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products. Write a six to eight (6-8) page paper in which you: 1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. 2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question. 3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response. 4. Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position. 5. Analyze Apple’s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its...
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...|Module Code: |MK0497 | |Module Title: |Global Marketing Management | |Distributed on: |w/c: Monday 20th February 2012 |Hand in Date: |Please refer to the assignment hand-in schedule | Instructions on Assessment: The aim of this assignment is to provide an opportunity for the critical analysis of a contemporary international marketing issue facing organisations, in order to assess / evaluate the strategic marketing implications of the ‘issue’ for organisations in the development/implementation of their international marketing strategies. Part One The assignment is designed in two equally weighted parts. Select a contemporary international marketing issue for research and analysis. This should be an ‘issue’ that has current relevance and personal interest to form the basis of the study. Notes: The selection should not simply be a broad ‘topic’ or subject area. The ‘issue’ identified must represent a current area of debate regarding international marketing practice, possibly some form of challenge or dilemma which organisations face in developing and implementing their international marketing strategies. As such, the ‘issue’ selected should have been the basis of extensive academic research, so allowing a review of relevant...
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...Continuity in Contemporary Business Assignment Brief Cardiff School of Management Assignment Details Course Title Module Title Assignment Title Assignment format Assignment length Assessor Name Handing out Date Handing in Date (Due date for submission to LSBM) BSc in Business Management studies (top-up) Change and Continuity in Contemporary Business Globalisation Individual Assignment (100%) 3000 words Mark Powell 8th October 2012 17th December 2012 Assessor : Mark Powell Signature: Date: Internal Verification and Approval Internal Verifiers Date Reza Aboutalebi The College Notes Essential Considerations Note 1: No academic member of staff has the power to allow a late penalty to be lifted or for an extension to be given to a student(s). Note 2: Should you require assistance for submitting assignments, please refer to the BA handbook. Assistance from the office can only be given during office hours. Instructions for Assignment Submission Please refer to the LSBM general drop for detailed assignment submission instructions. You must follow these instructions exactly. Created by Mark Powell Page 1 Change and Continuity in Contemporary Business Assignment Brief Assignment Brief You are required to successfully complete one 3000 word essay from a choice of 3 questions examining Globalisation Choose Only ONE of the following questions: not required ones ( YOu can compare that one to books that are required herts friedman: cato) 1. Select...
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...theory. Demonstrate knowledge of the underlying concepts and principles related to entrepreneurial and management activities. Deliverables This assignment represents 30% of the total INCOURSE marks for this module. The deliverables: A report of 1,000 words. You should state the number of words used on the cover of the assignment. You may include diagrams or figures, reference and bibliography lists and any appendices without word penalty. The standard sliding scale of penalties for excess length will be imposed as follows: |1 -10% excess |no penalty | |11-20% excess |3 marks reduction | |21-30% excess |6 marks reduction | |31-40% excess |9 marks reduction | The report must follow the standard academic format: • Font type: Times New Roman • Font size: 12 pts • Line spacing : 1.5 Instructions CHOOSE ONE (1) OF THE FOLLOWING QUESTION: Question 1: Follow the steps below: a) You are required to select any ONE (1) organisation from the list provided by your lecturer. b) Next, you are required to select one of the categories of a set of 2 management viewpoints From Table 1 below: |Category |Management Viewpoints | |A |Classical Viewpoint ...
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...Unit Assignment Assignment front sheet |Qualification |Unit number and title | |Pearson BTEC HND Diploma in Hospitality Management |Unit 6 Rooms Division Operations Management | |Student name |Assessor name | | | | |Date issued |Completion date |Submitted on | |05th January 2015 |08th March 2015 | | | | | |Assignment title |Rooms Division Operations Management | |Learning Outcome |Assessment |In this assessment you will have the opportunity to present evidence |Task no. | | ...
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...Assignment – March 2015 Assignment Front Sheet Qualification Unit number and title Pearson BTEC Level 5 HND Diploma Business Unit 41: Contemporary Issues in Marketing Management Student Name Assessor name Dr. Nittin Essoo Date issued Completion date Deadline 16.03.2015 11.07.2015 Assignment title(s) Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: Learning Outcome Learning outcome Assessment Criteria In this assessment you will have the opportunity to present evidence that shows you are able to: 1.1 LO1 Understand the importance of relationship marketing in a contemporary business context explain the concept of knowledge management and its role in relationship marketing 1.2 explain the ways that ICT can support the customer relationship management process in a particular organisation describe the benefits of customer relationship management in a selected organisation make justified recommendations for the improvement in customer relationship management for a selected organisation 1.3 1.4 2.1 LO2 2.2 Understand the 2.3 role of marketing in non-traditional contexts 2.4 3.1 3.2 LO3 LO4 Task no. Understand the 3.3 importance of applying the extended 3.4 marketing mix in the service sector Understand the 4.1 reasons for the increasing 4.2 emphasis...
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...FOUNDATION DEGREE IN HUMAN RESOURCE MANAGEMENT HRM IN A BUSINESS CONTEXT ORGB50178 Contents Module Descriptor Assignment Brief Submission Feedback Sheet Contact Details Explanation of Assessment Process Specific Module Guidance Module Descriptor The complete, electronic, version of the module descriptor can be found through this link; http://www.staffs.ac.uk/current/student/modules/showmodule.php?code= BSR10390-5 |Contact |Email | |VLE | |Louise Harrison |l.harrison@staffs.ac.uk | |Blackboard | Pattern of Delivery |Credits |Contact Hours | |Site |Cost Centre |Cost Centre |Subject |Subject Description |Subject % |Hesa Subject %| | | |Description | | | | | |STOKE | | | | | | | |STAFFORD | | | | | | | |TAMWORTH & LICHFIELD | | | | | | | |COLLEGE | | ...
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...Assignment 3: Using Teams in Production and Operations Management Dr. W. Edwards Deming developed 14 principles for production and operations management that came to be known as Total Quality Management (TQM). One principle is to work in teams. He advised his clients to: “Break down barriers between departments and staff areas. People in different areas, such as Leasing, Maintenance, Administration, must work in teams to tackle problems that may be encountered with products or service.” Research a leading manufacturer or a major retail or restaurant business. Analyze the company’s production and operations management system and evaluate the use of teams in its production and operations management. Write a 5-6 page paper in which you: 1. Describe a major global corporation: (1) a leading manufacturer or (2) a major retail or restaurant business. Describe the type of business, market share, financials, size, and global presence. 2. Describe the company’s production or operations management. 3. Describe and evaluate the company’s use of teams in production and operations management. 4. Analyze and evaluate the company’s ability to adjust to a major economic, environmental, or natural crisis (such as the real estate crash, financial crisis, nuclear meltdown, hurricane, flood, oil spill, etc.) and communicate effectively with their employees and customers about issues caused by the crisis. 5. Use a minimum of three (3) quality external resources from...
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...Introduction to Management Tutorial Work – Academic Year 2013 TABLE OF CONTENTS Overview ................................................................................................................................................. 3 Assessment ............................................................................................................................................. 4 Tutorial Activities .................................................................................................................................... 6 Session 1 ................................................................................................................................................. 6 Session 2 ................................................................................................................................................. 7 Session 3 ................................................................................................................................................. 7 Session 4 ................................................................................................................................................. 8 Session 5 & 6 ........................................................................................................................................... 8 Session 8 ................................................................................................................................................. 9...
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...digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view. Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past. Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process. Remember, the five stages are as follows: 1.Problem recognition 2.Search and determination of alternatives 3.Evaluation of alternatives 4.Purchase decision 5.Post-purchase evaluation Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas. Write a 6–8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc. By Wednesday, April 2, 2014, deliver your assignment to the M3: Assignment 2 Dropbox. Grading Rubric This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations. Click here to download the grading rubric for this assignment. LASA 1 Grading Criteria Assignment Component Proficiency Maximum Points ...
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...PROJECT DELIVERABLE 3: DATABASE AND DATA WAREHOUSING DESIGN This assignment consists of two (2) sections: a design document and a revised project plan. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment. One of the main functions of any business is to be able to use data to leverage a strategic competitive advantage. This feat hinges upon a company’s ability to transform data into quality information. The use of relational databases is a necessity for contemporary organizations; however, data warehousing has become a strategic priority due to the enormous amounts of data that must be analyzed along with the varying sources from which data comes. Since you are now the CIO of a data-collection company which gathers data by using Web analytics and operational systems, you must design a solution overview that incorporates data warehousing. The executive team needs to be clear about what data warehousing can provide the company. Section 1: Design Document 1.Write a four to six (4-6) page design document in which you: ◦Support the need for data warehousing within your company and elaborate on the best practices that the company will adhere to. ◦Create a schema that supports the company’s business and processes. Explain and support the database schema with...
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... | | | | | |FACULTY OF BUSINESS AND FINANCE (FBF) | Unit Plan |Name of Subject |MANAGEMENT PRINCIPLES | |Code |UBMM1013/UKMM1013 | |Course of Study |FBF | | |Bachelor of Business Administration (Hons) (BA) | | |Bachelor of Commerce (Hons) Accounting (AC) | | |Bachelor of Business Administration (Hons) Banking & Finance (BF) | | |Bachelor of Economics (Hons) Financial Economics (FE) ...
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...Sunderland Faulty of Business & Law Undergraduate Programmes MKT306 Marketing Strategy Assignment February 2009/10 Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be handed in to the University of Sunderland Learning Resource Centre with an accurately and clearly completed Assignment Cover Sheet. Learning Outcomes Assessed: Upon successful completion of this module, students will be able to: • Knowledge 1. Explain the nature of marketing strategy and its significance for the organisation 2. Assess the drivers and factors affecting the choice of marketing strategies 3. Evaluate appropriate models and techniques that aid the strategic marketing process 4. Analyse contemporary marketing issues and problems in a strategic context • Skills 1. Apply research skills 2. Demonstrate interpreting advanced information and marketing data handling skills 3. Assess communications skills to develop effective relationship marketing Title: Individual report Weighting: 100% Module Assessor: Stephen Storey Issue Date: February 2010 Hand-in Deadline: 2.00pm Monday 17th May 2010 Word Count: 2500 - 3000 + Appendices Task This assignment is a single report in two parts. (As a guide only; each part should form approximately half of the final report) ...
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...STUDENTS Contains Assignment Questions and Suggested Solutions AT1 Accounting Theory & Contemporary Issues 2012 Printing Session 2 Suggested Solutions Level 4 Certified General Accountants Association of Canada 100 — 4200 North Fraser Way Burnaby, British Columbia Canada V5J 5K7 www.cga-canada.org © CGA-Canada, 2012 All rights reserved. These materials or parts thereof may not be reproduced or used in any manner without the prior written permission of the Certified General Accountants Association of Canada. Printed in Canada Every reasonable effort has been made to obtain permissions for all articles and data used in this edition. If errors or omissions have occurred, they will be corrected in future editions, provided written notification has been received by the publisher. Assignment 1 — Session 2 (Winter) This assignment is based on Modules 1 through 5 and is due at the end of Module 5. It is worth 5% of your final course grade. General instructions A. If this is your first time using the Online Learning Environment, check out the Course Orientation and the quick tutorials in the Support Centre. You will find general assignment FAQs in your Assignment Submission/Group Work area. B. Prepare your answers to these assignment questions in Word and save them as one Word document on your hard drive. For the recommended format and filename, see the Assignment Submission/Group Work/FAQ area. If this assignment Word file requires...
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