...4/6/12 Content analysis examples Know Your Audience: chapter 16 Content analysis - examples Home > Techniques > Know Your Audience > Previous • Next | Sitemap | Search | Contact Us section 5. The first two examples demonstrate content questioning. Example 3 shows how multi-coding can be done, while Example 4 covers the use of software in automatic content analysis. Example 1: TV violence An "interview" with a violent episode in a TV program might "ask" it questions such as: How long did you last, in minutes and seconds? What program were you shown on? On what channel, what date, and what time? Was that program local or imported? Series or one-off? What was the nature of the violent action? How graphic or realistic was the violence? What were the effects of the violence on the victim/s? Who did the violent act: heroes or villains? Men or women? Young or old? People of high or low social status? 9. Who was the victim/s: heroes or villains? Men or women? (etc.) 10. To what extent did the violent action seem provoked or justified? ...and so on. All the answers to the questions are available from watching the program. Notice that some of the criteria are subjective (e.g. the last one). Instead of relying on a single person's opinion on such criteria, it's usual to have several "judges" and record the average rating, often on a scale out of 10. 1. 2. 3. 4. 5. 6. 7. 8. Example 2: Newspaper coverage of asylum seekers I’m working on a project that involves media content analysis...
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...Methodology In my thesis I utilized the quantitative content analysis method. There are many definitions of this research method from different authors. Most of the definitions include similar principles. The research should be systematical, objective, quantitative and replicable. Daniel Riff introduced in his book the major definition and compiled their aspects into his own. He says: “Quantitative content analysis is the systematic and replicable examination of symbols of communication, which have been assigned numeric values according to valid measurement rules, and the analysis of relationships involving those values using statistical methods, to describe the communication, draw inferences about its meaning, or infer from the communication...
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...Assignments LEARNING OUTCOMES: 1. To understand the broader concept of “text” as a combination of visual, verbal, and contextual information. 2. To understand the role of audience in understanding the information. 3. To use skills in writing summary, analysis, interpretation, and evaluation. 4. To incorporate a graphic element as visual support in the textual analysis. 5. To quote from and document an online source correctly. ASSIGNMENT: 1. Read Chapter 13: Evaluations from The Norton Field Guide. 2. Select a Website of your own choosing for this evaluation assignment. However, consider the requirements of this assignment before deciding upon the site since some sites may lend themselves to evaluations better than others. 3. Include at least one screen capture, placed after the second paragraph (the summarizing paragraph) of your paper. See the handout on Using Graphics for Word 2007 posted in Angel for help with this assignment. 4. Prepare a paper of 750+ words. Include brief quotations from the Website in your body paragraphs, and document the site at the end of the paper. The paper needs the following parts: 1. Introduction—provides a brief summary, a context for analysis, and an evaluative thesis. 2. Criteria/Body Paragraphs—decide on an order for analyzing the Website and structure paragraphs accordingly. The first body paragraph should have a more detailed summary of the parts or features of the Website. These three...
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...CONTENT ANALYSIS OF CREATIVE CONCEPTS PAGE DECLARATION 2 1 MAIN RESEARCH ISSUE 3 2 RESEARCH CRITERIA 3 3 EXTENT OF RESEARCH ISSUE 3 4 POPULATION 4 5 ASSUMPTIONS/SUB-ISSUES 4 6 GOAL/OBJECTIVE 5 7 RESEARCH QUESTIONS 5 8 THEORETICAL APPROACH 5 9 RESEARCH DESIGN 8 10 DATA COLLECTION 10 11 DATA ANALYSIS 13 12 QUALITATIVE FINDINGS 17 13 CONCLUSION 27 14 SELF ASSESSMENT AND SELF REFLECTION 28 SOURCES CONSULTED 29 I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. Name: YB Student number: Date: 01/04/2016 A witness name: M B MAIN RESEARCH ISSUE To explore and describe by means of a cross sectional content analysis of eight different creative concepts and their characteristics applied in eight different advertisements selected from Women’s Health and YOU published in 2012 and 2010 respectively. RESEARCH CRITERIA 2.1 Relevance * The main premise of the approach is the study of content. Documents are studied to understand culture, they can be conceptualized as the process and the array of objects, symbols, and meanings that make up social reality shared...
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...Content Analysis: The data is analyzed to investigate the impact of selected hospitals and their characteristics on completeness and comprehensiveness of hospital SOPs (standard operating procedure) for the management of MCIs (mass-casualty incident) in Israel. No significant differences were found between the ratings of SOPs in relation to the different characteristics of hospitals analyzed. The SOPs do not affect management of MCIs. The population in which the data is drawn from is a parameter of hospitals in Israel. The method for collection data of SOP must be distributed among the different departments involved in management in these hospitals. The boundaries of the analysis are within a parameter of a team of emergency managers that manage MCIs in an effective manner. Health care professionals measured the quality of the SOPs for MCIs. The target of inferences is to better understand the relationship and insight of SOPs to facilitate procedures of MCIs. The results for SOPs of 24 hospitals had no relevance in emergency preparedness. The content of this article uses quantitative research in experimental design. The occurrence of selected characteristics and consistent word usage frequency is reliable and accurate. The results of the evaluation of the relationship of MCIs and the variables in relation to size, trauma, ownership, location, proximity, and population showed no significant relation. According to the charts and diagrams that represent any relationship...
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...Yvonne Lara Professor Hall Sociology 101 20 April 2015 Content Analysis Essay: “Crash” The movie Crash is a sensational film that is as much thrilling as it is tragic. The film was released in 2004 as an ensemble drama, and ended up becoming a box-office hit in the spring of 2005. The producer, Paul Haggis, not only directed the film, but was a co-writer as well. It includes enough comedy, action, suspense, and emotion that it appeals to all types of film genre fans. Moreover, Crash had a very popular cast of various types of actors, actresses, rappers, and entertainers. Crash won Best Picture at the 78th annual Academy Awards. Crash is a narrative of many different life events that affect a group of individuals who are of different races, social classes, occupations, education levels, economic statuses, and gender. The film is attempting to portray the current social structure of race, social class, and gender in Los Angeles. Almost each character in “Crash” has a connection, whether direct or indirect, with every other character. Metaphorically speaking, the narrative of the film can be compared to the Domino Effect. One domino falls, and then a chain reaction starts, and one by one, the first domino brings all the rest of them down with it. The first scene opens with Detective Graham Walters speaking. He is a black man portrayed by Don Cheadle. He says, “It’s the sense of touch. In any real city, you walk, you know? You brush past people; people bump into you....
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...SAMPLE of CONTENT ANALYSIS Coding Manual: Interpreting Consumer Behaviour Bahagian 1: kelakuan Pengguna * Jenis-jenis tingkah laku * Kenapa buat? 1 | Untuk kesihatan | 8 | Hubungan komunikasi | 2 | Kebersihan dan kekemasan | 9 | Sebahagian daripada saya | 3 | Kewajipan | 10 | Hubungan sosial | 4 | Mengisi masa lapang | 11 | Keperluan | 5 | Mejimatkan kos | 12 | Tanggungjawab | 6 | Mendapatkan maklumat | 13 | Kegunaan harian | 7 | Hiburan | 14 | Tiada pilihan lain | * Kenapa berulang?- 1 | Tiada kenderaan | 8 | Tabiat lama | 15 | | 2 | Keperluan asas manusia | 9 | Untuk hlangkan rasa rindu | 16 | | 3 | Tabiat biasa | 10 | Salah satu cara untuk bersenam | 17 | | 4 | Mengelakkan daripada penyakit | 11 | Untuk merehatkan minda atau kebosanan | | | 5 | Mengejar masa | 12 | | | | 6 | Untuk mendapatkan maklumat tambahan | 13 | | | | 7 | Menghindarkan diri daripada kekotoran | | | | | * Perasaan 1 | Gembira | 11 | Penting | 21 | Simpati | 31 | Sayang | 2 | Muram | 12 | Mengharap | 22 | Menunggu | 32 | Rindu | 3 | Terdesak | 13 | Rimas | 23 | Terkawal | 33 | Cinta | 4 | Mengharap | 14 | Berdebar | 24 | Terganggu | 34 | Dihargai | 5 | Puas hati | 15 | Takut | 25 | Lapar | 35 | Hilang kawalan | 6 | Mengantuk | 16 | Sedih | 26 | Dahaga | 36 | Lain-lain | 7 | Letih | 17 | Kecewa | 27 | Kenyang | | | 8 | Rehat | 18 | Marah | 28 | Terkejut | | | 9 | Teruja | 19 | Geram | 29...
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...Stephen Mannar Instructor: NRS -433V Nursing Research December 11, 2011 Caring Science | Sources 1. Legitimizing basic research by evaluating quality.Abstract:The aim of this study was to use ethical arguments to strengthen the relationship between the concepts of legitimacy and evaluation. The analysis is based on the ethics of Levinas and Buber and is motivated by a sense of responsibility using dialogical ideology as a mediator. The main questions in this study consider the following: Does caring science as an independent academic discipline have the moral responsibility to develop a theory for evaluating the quality of basic research? and Will such a quality evaluation theory have a reasonable probability of introducing legitimization into caring science? On an ethical level, this study introduces a meaningful interaction inspired by social demands and is linked to the concept of research justification. Legitimization turns from an abstract idea to an achievable entity by an act. The act of evaluation has the likelihood of delegating legitimacy and empowers the foundation of caring science, which in turn will become a cornerstone of nursing. At this stage there is no intention to develop an evaluation theory, rather to create a meaningful discussion for the future development of an ethics-based theory.2. Watson's caring science as a framework...
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...Tiger’s pull system, North West management was considering giving store managers more control over their inventory ordering by moving to a “pull” replenishment strategy. Barry McLeod, Director of Procurement and Marketing, has been assigned with determining if this “Pull” strategy would be a better fit. In order to reduce the risk and capitalize on the benefits, North West should localize in the hands of Regional Retail Managers. This strategic change will be beneficial for North West as they would gain the required regional/store level knowledge while avoiding giving all the responsibility to local store managers and investing a large amount of dollars to support the pull system. Table of contents: Contents Issue(s) Identification 1 Environmental & Root Analysis: 2 Alternatives and/or Options: 3 Recommendation: 4 Implementation: 5 Monitor: 6 Issue(s) Identification The North West Company is experiencing inventory management problems with unsold inventory piling up as well as experiencing stock outs resulting in lost sales. They have not been able to increase their yearly inventory turns from 2.2, well short of industry averages. Popular items often sell out the day they arrive in stores, while excess stock items can be marked down up to 75%. Items not sold at the 75% markdown are then shipped back to Winnipeg and sold through a clearance Centre. These current push models is increasing both sales and inventory/warehousing costs. The lack...
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...THE PROBLEMS OF HOSTEL MANAGEMENT AND ACCOMMODATION IN HIGHER INSTITUTIONS IN NIGERIAN TABLE OF CONTENTS Title page Dedication Acknowledgment Table of content List of table Abstract CHAPTER ONE 1.0 INTRODUCTION of “the problems of hostel management and accommodation in higher institutions” 1.0Background of the study 1.1Purpose of the study 1.2Statement of problem 1.3Objective of the study 1.4Significance of the study Research questions 1.5Research questions CHAPTER TWO 2.0 LITERATURE REVIEW of “the problems of hostel management and accommodation in higher institutions” CHAPTER THREE 3.0RESEARCH METHODOLOGY 3.1Research design 3.2Areas of the study 3.3Population of the study 3.4Sample size 3.5Administration of the instrument 3.6Method of data Analysis CHAPTER FOUR 4.0DATA PRESENTATION ANALYSIS AND INTERPRETATION 4.1Summary of results CHAPTER FIVE 5.0SUMMARY, CONCLUSION AND RECOMMENDATION 5.1Discussion of result findings 5.2Recommendations 5.3Conclusion 5.4Limitation of the study Reference Appendixes TO DOWNLOAD “THE PROBLEMS OF HOSTEL MANAGEMENT AND ACCOMMODATION IN HIGHER INSTITUTIONS” COMPLETE PROJECT MATERIALS, FOLLOW THE BELOW INSTRUCTIONS CAREFULLY *** Read the following instructions carefully *** This website is www.uniprojects.net. Please take note of this websites and the below Phone number if you wish to order this material. +2348060592024 or 08060592024 +2348170664562...
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...primarily the degree to which a test measures what it purports to measure. There are basically three types of validity including criteria, face and content. It is imperative to ensure that the selection measure used by an organization has all this three measures. This research paper provides an analysis of a situation whereby my organization uses a selection measure that has high criterion validity with low face validity and no content validity. Ethical Concerns Ethical concerns associated with selection measures include fabrication which is considered as one of the primary forms of scientific misconduct. One of the types of fabrication is the use of statistically invalid test measures. According to Heneman, Judge and Kammeyer-Mueller (2012), organizational leaders and managers have an ethical obligation to both potential and exciting employees. It is therefore critical to ensure that any test used in an organization measures what it claims to measure in order to ensure the outcome/findings are not statistically invalid. In this case, the selection measure used by my organization only has criterion validity, significantly low face validity and no content validity thus is statistically invalid. This implies that the test measure has been calibrated against a well known standard thus reflects a certain set of abilities. Content validity in this case shows that the selection measure used by my organization is highly job related. However, it is critical to ensure that a...
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...her gratitude towards her parents & for their kind co-operation and encouragement which help her in completion of this project. The researcher wants to extend her thanks and appreciations also to her friends in developing the project and people who have willingly helped her out with their abilities. Lastly, the researcher offers her regards and blessings to all of those who supported her in any respect during the completion of the project. THE RESEARCHER Table of Contents Title Page………………………………………………………………………………i Acknowledgement…………………………………………………………………….ii Table of Contents……………………………………………………………………..iii Chapter I a. Introduction …………………………………………………………….1-2 b. Statement of the Problem……………………………………………….…2 c. Significance of the Study………………………………………………..2-3 d. Purpose of the Study………………………………………………..….….3 e. Methodology……………………………………………………………...3 f. Definition of Terms…………………………………………………….4-5 Chapter II Presentation, Discussions and Analysis I. History of the RH Bill……………………………………………………6-8 II. Advantage and Disadvantage of the RH Bill to the Filipino family……8-10 III. Prevent overpopulation by: a....
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...Integrative Framework to ensure that Web site design and functionality align with the customer intimate focus of FastFit? a. . deliverables b. . costs c. . time frames d. . associated risks e. . Web site content management system f. add more lines as needed…. 2. How does the narrative in the FastFit Web Site Case reflect the best practices of the project management Life Cycle (PMLC)? PMLC Step | Actions by FastFit’s Project Team | Commitment | The conversation with the customer---action period | Analysis | Through the big data and summarize the solution---plan phase | Design | In the planning stage to organized the big picture of the company | Infrastructure | The basic work place and papered phase of a company | Development | After a stable operation to make a development | Certification | The last step before put a product into the market. Let the related organization to certify the quality of the product. | Launch | Put the product into a market and ready for the selling people and choose the method of selling | Release | begin raising money | Sunsetting | Into the end process and summarize the product performance in target market | Post-Project Assessment | Analysis the reflection of this product | 3. What risks did FastFit face in launching this project and how were these risks mitigated? If they did not address a particular risk sufficiently, what else would you do? Risk | Its Mitigation...
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...to determine if an applicant Want has the knowledge, skills, abilities, and other traits deemed necessary or crucial to successful performance in a particular job. References: Nigro, L.G., & Kellough, J. E. (2014). The American Public Service. The New Public Personnel Administration (7th ed). Boston, MA: Wadsworth. Correct Answer: n/a ********************************************************************************************************** 3. What are the approaches to measuring examination validity, and which approach in most utilized and why? Student Answer: The three strategies that applied in the determination of validity are discussed below; Content-oriented strategy: it shows that the firm used the proper and the required procedures in the coming up with the selection devices. When employing a content-oriented based approach to document validity, A firm collects evidence that it adhered to the appropriate procedures in coming up with its selection process. The evidence must make it clear that the screening devices used were properly designed and were accurate measures of the worker requirements. Criterion-related strategy: This gives a statistically based evidence with the highlighting of the relationship between applicant examination resulting scores and the resulting job performance levels. When an organization applies this strategy, it tries to show statistically that someone who does exemplary on a selection device is expected to inhibit goo job performance...
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...The Gibbon Ape Gibbon Formal Lab Report Mariah Asher New Community Jewish High School Biology Period E Mrs. Tarle December, 3, 2014 Table of Contents Introduction ……………………………………………………………………………………3 Materials & Methods …………………………………………………………………………..7 Data……………………………………………………………………………………………..9 Results………………………………………………………………………………………….10 Analysis & Conclusion…………………………………………………………………………12 References………………………………………………………………………………………15 Appendix A (Field Trip Packet)…………………………………………………………………16 Appendix B (Introduction Peer Edit)…………………………………..……………………….17 Appendix C (Materials and Methods Peer Edit…………………………………………………18 Appendix D (Results Peer Edit)…………………………………………………………………19 Appendix E (Analysis and Conclusion Peer Edit)……………………………………………….20 Introduction Gibbon apes are the world’s most acrobatic apes. “They can leap distances of 40 feet at speeds up to 35 mph while 200 feet above the ground” (Gibbon Center, 2012). Their average lifespan is 30 to 35 years in the wild, but in captivity, they can live to be about 40 to 50 years old (Gibbon Center, 2012). “The oldest known living gibbon was a 60 year-old male Müller’s gibbon named Nippy, who was housed in the Wellington Zoo in New Zealand. He passed away in 2008”...
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