...4/6/12 Content analysis examples Know Your Audience: chapter 16 Content analysis - examples Home > Techniques > Know Your Audience > Previous • Next | Sitemap | Search | Contact Us section 5. The first two examples demonstrate content questioning. Example 3 shows how multi-coding can be done, while Example 4 covers the use of software in automatic content analysis. Example 1: TV violence An "interview" with a violent episode in a TV program might "ask" it questions such as: How long did you last, in minutes and seconds? What program were you shown on? On what channel, what date, and what time? Was that program local or imported? Series or one-off? What was the nature of the violent action? How graphic or realistic was the violence? What were the effects of the violence on the victim/s? Who did the violent act: heroes or villains? Men or women? Young or old? People of high or low social status? 9. Who was the victim/s: heroes or villains? Men or women? (etc.) 10. To what extent did the violent action seem provoked or justified? ...and so on. All the answers to the questions are available from watching the program. Notice that some of the criteria are subjective (e.g. the last one). Instead of relying on a single person's opinion on such criteria, it's usual to have several "judges" and record the average rating, often on a scale out of 10. 1. 2. 3. 4. 5. 6. 7. 8. Example 2: Newspaper coverage of asylum seekers I’m working on a project that involves media content analysis...
Words: 1165 - Pages: 5
...Executive Summary In today’s businesses world, Content Management has become one of the major factors which include the sharing of data, the storage of data and the ability to generate reports on the fly or automatically. OpenText being one of the major leaders on Content Management with 17 years experience provides support for users by providing an ECM Suite which deals with different types of content management for businesses. Support includes enterprise content as in business documents, sensitive records, images (audio and video), email, reports and much more. In 2010 The North City Council in New Zealand decided to go live with OpenText Document Management software namely the eDOCS Edition and OpenText Records Management which is used by 450 staff. “The software is being used by approximately 450 staff across all business areas of the Council.” (Scoop, 2010) Alfresco provides an alternative to CMS by being Open source software while also reducing ECM costs up to 96%. Alfresco also provides a feature that works out-of-the-box so users can use the system immediately without the need for costly training which plague some CMS system vendors. Compared to other proprietary ECM systems like OpenText, Documentum and SharePoint, Alfresco is less costly and rate high at certain levels of content management. Alfresco also provides an online-community that is there for support and also blogs which are easily accessible for information. Other...
Words: 2686 - Pages: 11
...Executive Summary In today’s businesses world, Content Management has become one of the major factors which include the sharing of data, the storage of data and the ability to generate reports on the fly or automatically. OpenText being one of the major leaders on Content Management with 17 years experience provides support for users by providing an ECM Suite which deals with different types of content management for businesses. Support includes enterprise content as in business documents, sensitive records, images (audio and video), email, reports and much more. In 2010 The North City Council in New Zealand decided to go live with OpenText Document Management software namely the eDOCS Edition and OpenText Records Management which is used by 450 staff. “The software is being used by approximately 450 staff across all business areas of the Council.” (Scoop, 2010) Alfresco provides an alternative to CMS by being Open source software while also reducing ECM costs up to 96%. Alfresco also provides a feature that works out-of-the-box so users can use the system immediately without the need for costly training which plague some CMS system vendors. Compared to other proprietary ECM systems like OpenText, Documentum and SharePoint, Alfresco is less costly and rate high at certain levels of content management. Alfresco also provides an online-community that is there for support and also blogs which are easily accessible for information. Other...
Words: 2686 - Pages: 11
...Legal Content Managed Service Legal Content Management Services Overview • Most firms now have established Records Management departments, but many RM programs haven’t moved beyond managing paper into the electronic world, nor have they implemented and enforced formal policies and retention schedules. Attorneys in many firms still have the freedom to set their own rules for controlling and managing records. In many cases, organizations are still struggling to gain control over records that haven’t been systematically managed since the day the firm opened. • For many years now though, firms have been reducing their reliance on paper records and increasing their reliance on electronic formats. Today’s law firm is a hybrid environment of hard copy and electronic records as it attempts to migrate over time to a “reduced” paper environment. An effective LCM program therefore, has to keep pace with changing technology and an increased reliance on electronic records, while recognizing that managing paper records is still a major component of the RIM operation and will continue to be so for years to come. • There is a need for a well-documented and enforced LCM program that adds consistency, compliance and structure to the enormous volumes of records and media created and received in law firms on a daily basis. A managed LCM program will help firms gain control of, improve access to and effectively manage this huge amount of information as it moves and is captured throughout the...
Words: 371 - Pages: 2
...To repeal the .08 Blood Alcohol Content laws and set more legitimate and rational BAC standards, we must first understand the current law stating that any person with a BAC of 0.08, or higher is undoubtedly, without exceptions and no defense to the contrary, a drunk driver. This assumption is a decided standard and completely arbitrary. Regardless that the sweeping majority of people who drink are not actually impaired with a BAC of 0.08 and they are reasonably capable of driving in a safe and responsible way. Therefore we should set these standard to a high enough level to include drivers that are actually impaired. A BAC standard of 0.10 would be a more fair and legitimate legal threshold, in my opinion. This wouldn't mean drivers below the limit cannot be arrested when obviously impaired, it'll just make it less easy to convict responsible drivers....
Words: 528 - Pages: 3
...Plan the Content The text of the website is abbreviate which easy for those who are not very good in reading. In then website there have some friendly tone and active voice such as thank you. The website does not include any transitional words. The photograph of the website is clear which can deliver a message or prompt an action towards customer. This is because customers need to see the product clearly before make any payment. The photographs of the website are in high-quality. A high quality photo will attract more people to visit the site, especially marketing website. How to Attract Customer The website has promotion set. The promotion set can help attract customer as there are deduction in price. The cheaper the price, the more customers will come to buy the product. Next is our website is user friendly. It is easy to use and high computer knowledge is not necessary needed to browse through our website. However, the website has a good public relation between customer and the seller. Customer which has problem can simply browse through the Contact Us page to get our information, so that they will feel more safe when making purchase with the seller. The picture in use is clear and easy to identify. This will lead to more visitors to visit the site. The details of the products are clearly stated, therefore customer will easy to see and understand. User will visit the website if the website is interesting and user...
Words: 252 - Pages: 2
...Content Environmental turbulence refers to the amount of change and complexity in the environment of a company. The level of environment turbulence is affect by the amount of change in environmental factors, such as physical, cultural, demographic, economic, political, technology, governmental regulations and etc. The company which can perform a high performance even in a high turbulence environment will be success in the market. The AirAsia Berhad is successfully had a high performance in the previous turbulence environment it faced. Now, the AirAsia Berhad had become the leader in the lowest cost carrier in the airplane industry. Cost Leadership Strategy Datuk Tony Fernandez as CEO of AirAsia Berhad said his philosophy is very clear: before a business can grow, it needs to have its costs under control. It must be cost-efficient and profitable, and it must create value. Costs that do not add value must be contained, reduced and even eliminated. It means that AirAsia can be growing in the airline business if they can control their cost. The cost that they have to running there must be efficient and reliable. Everything that can make inefficiencies must be reduced and possibly to eliminate. AirAsia can be possibly competing with other airplane industries if they can make efficiencies to reduce cost and make the low possible fare than other airplane industries. Alignment with what Datuk Tony Fernandez said AirAsia business strategy was centered on cost leadership which targets...
Words: 1973 - Pages: 8
...Turning Content into Conversions C NTENT CREATE ENGAGE MARKET STRATEGIZE Landing Pages for Content is clearly king. That passion to learn is the fuel of content marketing. Valuable content spreads like wildfire—providing opportunities for the brands behind the content to capitalize on their blogs, white papers, infographics, webinars and slide decks. This guide to Landing Pages for Content Marketing takes a practical look at exactly how to deliver measurable, significant conversions for each of the major categories of content. Beyond the narrow view of dumping your content, behind a lead capture form (often called “gating the assets”), there exists creative ways to up-sell and cross-sell content to convert your audience’s attention into business results. This approach preserves the social and organic viability of content, while improving its business value. It also adds a new ROI layer of measurement and comparison to content marketing initiatives. For each category of content, we give you a couple of tactics —letting you get your feet wet with one before jumping into another. Everything here is designed to deepen engagement and participation with your brand while providing you with © i-on interactive, inc. All rights reserved. Across markets and personas, people have an insatiable appetite to consume information. measurable results from your content marketing initiatives—driving qualified leads & sales for your organization. The Fair Exchange of Content All of...
Words: 2467 - Pages: 10
...(8) WeeksPrerequisite(s): None | Table of Contents | | Evaluation Procedures | Course Description | Grading Scale | Course Scope | Course Outline | Course Objectives | Policies | Course Delivery Method | Academic Services | Course Materials | Selected Bibliography | Table of Contents Course Description (Catalog) | This course examines a diverse sample of social problems facing the United States today, and it identifies how these problems affect and are affected by our institutions and culture. The sociological perspective and key theories will be used to understand the beginnings of the civil society, how problems develop and are defined, and the role of social change (particularly contemporary technological innovation). Key social problems covered will include social stratification/inequality, crime, drug abuse, prostitution, aging, infectious disease, family violence, health care, racial/ethnic conflict, terrorism, etc. Sociological research on social problems will be explored, and social policies to remedy the negative consequences of these issues on society will be discussed. Table of Contents Course Scope | This 8-week course is...
Words: 5821 - Pages: 24
...ISSU ES I N CLINICA L NUR SIN G Living with unexplained chest pain Margaretha Jerlock MSc, RN, RNT Lecturer, Faculty of Health and Caring Science, Institute of Nursing, The Sahlgrenska Academy at Goteborg University, ¨ Goteborg, Sweden ¨ Fannie Gaston-Johansson PhD, RN Professor, Faculty of Health and Caring Science, Institute of Nursing, The Sahlgrenska Academy at Goteborg University, ¨ Goteborg, Sweden, and Johns Hopkins University, School of Nursing, Baltimore, MD, USA ¨ Ella Danielson PhD, RN Associate Professor, Faculty of Health and Caring Science, Institute of Nursing, The Sahlgrenska Academy at Goteborg ¨ University, Goteborg, Sweden ¨ Submitted for publication: 19 July 2004 Accepted for publication: 1 February 2005 Correspondence: Margaretha Jerlock Institute of Nursing The Sahlgrenska Academy Goteborg University ¨ Box 457, SE-40530 Goteborg ¨ Sweden Telephone: þ46 31 773 60 39 E-mail: margaretha.jerlock@fhs.gu.se 956 J E R L O C K M , G A S T O N - J O H A N S S O N F & D A N I E L S O N E ( 2 0 0 5 ) Journal of Clinical Nursing 14, 956–964 Living with unexplained chest pain Aim. The aim was to describe patients’ experience of unexplained chest pain, and how the pain affected their everyday life. Background. Chest pain is one of the most common reasons for patients to consult the emergency department. Often no clear ischaemic heart disease or any other somatic explanation is found. Exploring the pain...
Words: 6575 - Pages: 27
...About Nutritional Consultant Programs Overview According to the United States Bureau of Labor Statistics, nutritional consulting is a field that is experiencing significant growth. The growth of the profession is expected to increase further in the upcoming years. It is because of an increase in the demand for dieticians and consultants. With an increase in the awareness of people regarding balanced diet and a healthy lifestyle, there is a strong demand for more nutritional consultants in the health care industry. Nutritional consultants work in different settings, and possess different levels of educational and training. There are different types of nutritional consultants programs that are offered. Some of these programs offer specialization in organic foods while other focus on balance diet and nutritional food. For students who want to enroll for a nutritional consultant program, the knowledge of different nutritional consultants program is imperative.In order to become a registered nutritional consultant, students are required to complete a four year degree program in the field. The degree should also be followed by internship in hospitals or other healthcare settings. After education and internship, students should pass a comprehensive exam in order to start their career as nutrition consultants. Nutritional consultants can be classified into two categories including dieticians and nutritionists. Dieticians are required to opt for a bachelor’s degree in nutrition or in...
Words: 514 - Pages: 3
...media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers operatehow will social media and consumer-generated content change the way marketers...
Words: 541 - Pages: 3
...Amazon – Group Work Cost Factors Amazon has a fixed cost business model, they use the Internet to gain highest possible leverage out of their fixed assets. They sell music, books and consumer electronics, which means they are selling ownership of a physical product, this is called asset sales. They have a massive IT infrastructure that needs maintenance to keep their costumers. Amazon let individuals and companies pay a small fee to use their infrastructure, using it as storage for their business. This is cheaper for the customers and Amazon benefits from it. It may seem that Amazon is struggling economically since they keep losing profits, but investors keep putting money into the business, pushing them to a higher level. It is shown that Amazon is a very beneficial platform due to the fact that people wish to sell via their homepage. They tend to loose money due to their massive investments, but in the end they profit from all of their transactions. Amazon's annual report from 2012 shows a decrease in operations income by 22% in 2012, a 3% decrease since 2010. However their cost of sales has increased to 24,8% in 2012, 2,5% increase since 2010. References Noren, E (2013) Digital Business Models, How Companies Make Money Online. Available at: http://www.digitalbusinessmodelguru.com/2013/07/analysis-of-amazon-business-model.html (Accessed: 21 November 2013) Business Insider (2013) Former Amazon Employee Explains How The Company's Business Model Really Works...
Words: 293 - Pages: 2
...STRATEGY Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. The key elements of Ryanair’s strategy are: Low Fares. Ryanair’s low fares are designed to stimulate demand, particularly from fare-conscious leisure and business travelers who might otherwise have used alternative forms of transportation or would not have traveled at all. Ryanair sells seats on a one-way basis, thus eliminating minimum stay requirements from all travel on Ryanair scheduled services, regardless of fare. Ryanair sets fares on the basis of the demand for particular flights and by reference to the period remaining to the date of departure of the flight, with higher fares charged on flights with higher levels of demand for bookings made nearer to the date of departure. Ryanair’s Dublin to London (Stansted) route is its largest route in terms of passenger volume, with fares ranging from 0.99 to 199.99 (excluding government taxes and passenger service charges). Ryanair’s competitors generally do not operate a one-way pricing policy, so direct comparison is not possible, but current round-trip fares on Aer Lingus, Ryanair’s largest competitor on the LondonDublin route, for travel in September 2004 were 82.27 for economy...
Words: 2055 - Pages: 9
...Chapter 1 Why Study Financial Markets and Institutions? ( Multiple Choice Questions 1. Financial markets and institutions (a) involve the movement of huge quantities of money. (b) affect the profits of businesses. (c) affect the types of goods and services produced in an economy. (d) do all of the above. (e) do only (a) and (b) of the above. Answer: D 2. Financial market activities affect (a) personal wealth. (b) spending decisions by individuals and business firms. (c) the economy’s location in the business cycle. (d) all of the above. Answer: D 3. Markets in which funds are transferred from those who have excess funds available to those who have a shortage of available funds are called (a) commodity markets. (b) funds markets. (c) derivative exchange markets. (d) financial markets. Answer: D 4. The price paid for the rental of borrowed funds (usually expressed as a percentage of the rental of $100 per year) is commonly referred to as the (a) inflation rate. (b) exchange rate. (c) interest rate. (d) aggregate price level. Answer: C 5. The bond markets are important because (a) they are easily the most widely followed financial markets in the United States. (b) they are the markets where interest rates are determined. (c) they are the markets where foreign exchange rates are determined. (d) all of the above. Answer: B 6. Interest rates are important to financial institutions...
Words: 35303 - Pages: 142
