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Context Diagrams

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Hi Paula
Thank you for the contribution, your efforts is greatly appreciated. However I would like to agree with Nail and Shanda, you needed to apply the characteristics of each quadrant into the Ansoff matrix as it relates to Berber Food case study and identify the relevant market possibilities and opportunities.
I also would like to add to your view on Diversification, apart from Mr. Kelly previous experience was with several multinational companies than sold a range of products; another good point to consider is why the company enters new markets with new products?When this happens there must be a certain level of confidence (capital, resources, customer needs analysis etc.) and proper risk assessments with viable solutions in place in order to successfully penetrate new markets.

Hi Renne ,
Great post your definition on growth strategy is very detailed. While I wish to agree with your strategies of the fruit cups, water , milk etc. in the market region since we both share the same view that the marketing strategies to expand on the product development strategies In the Caribbean regions is a good source of market penetration which would also help in the sales and promotion pricing strategies for Berger line products.
While I agreed with some of your growth strategies, like the introduction of fruit cups, water and milk in your product development strategy and expanding the market in regions, I think our responses varied. The market penetration strategy you suggested of extending sales to a new age group of toddlers is really a market development strategy as it is the existing product, but for a new market. Good market penetration strategies may include increased advertising, use of vouchers and coupons, sales promotions, competitive pricing strategies and incentives to baby shops and supermarkets to carry the Berber line of products.
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