...Starbucks – Going global fast case study Prashansa Sunuwar King’s College affiliated with Westcliff University BUS 367 The Necessities of International Marketing and Culture Dr. Thien-Huong T. Ninh March 20, 2016 Abstract This paper addresses the various factors and risks that a company has to face while going global. This report is based on the case study focused on Starbucks. It answers various questions regarding issues that an international company like Starbucks has to face. The answers incorporate the elements that are both controllable and uncontrollable when a business is going global. The sources of risks that Starbucks is facing and what can be done to eliminate the risk are provided. Also, there are few suggestions regarding what Starbucks can do to improve profitability in Japan. Starbucks – Going Global Fast Case Fifteen years ago, Starbucks had 17 coffee shops in Seattle. Now, it has 19,000 outlets in 58 countries. According to the official website of Starbucks, Starbucks serves a wide variety of hot and cold drinks including espressos, cappuccinos, and even pastries and other delectable treats. Starbucks has become a meeting place for people. People go to Starbucks to chat, meet up, and even for meetings and rejuvenation. The success of Starbucks grew after Howard Schultz purchased Starbucks on 1981 and introduced Italian coffeehouse tradition in the United States in 1983. After Starbucks went public, the sales have increased by an average of 20 percent annually...
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...A Sedentary Lifestyle Travanti Andrews Excelsior College April 21, 2013 A Sedentary Lifestyle Most people dream of a life where they can retire and become a couch potato, but in reality being a couch potato doesn’t have all of the positive perks that come with relaxation. The term “couch potato” is also known as a sedentary lifestyle. In my essay, I will discuss the negative impacts of having a sedentary lifestyle has on our society. A sedentary lifestyle is a way of living in which a person, an adult or child, has a significant lack of physical exercise for what is generally considered to have a healthy lifestyle. The term is normally used by doctors or professionals within the medical field to explain a lifestyle among many people in highly developed countries that does not afford them opportunities for physical activity. Technology such as television, video games, and computer use is partly to blame for this way of life. Other reasons surrounding this lifestyle can be contributed to inactive living with such high demands for the work force and just being lazy. As much as technology has developed and contributed to the further advancement of the world, it has also been a curse when it comes to a sedentary lifestyle. Emotional factors such as depression can have a lot to do with sedentary lifestyle. “A study of physical activity in more than 7,000 teenagers found that inactivity is associated with emotional and behavioral problems. Teens with less than one...
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...textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than frequently purchased products (Boyd et al., 2002). Next to identifying the steps of the buying process and the potential role of marketing in each stage, marketers are eager to comprehend how purchasing choices and decisions are made, how consumers are likely to react to innovation and how to predict the outcome of the customervendor interaction (Davis et al., 1989; Ajzen, 1991; Legris et...
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...textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than frequently purchased products (Boyd et al., 2002). Next to identifying the steps of the buying process and the potential role of marketing in each stage, marketers are eager to comprehend how purchasing choices and decisions are made, how consumers are likely to react to innovation and how to predict the outcome of the customervendor interaction (Davis et al., 1989; Ajzen, 1991; Legris et...
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...textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than frequently purchased products (Boyd et al., 2002). Next to identifying the steps of the buying process and the potential role of marketing in each stage, marketers are eager to comprehend how purchasing choices and decisions are made, how consumers are likely to react to innovation and how to predict the outcome of the customervendor interaction (Davis et al., 1989; Ajzen, 1991; Legris et...
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...” But is America really in the midst of a ‘bullying crisis,’ as so many now claim? I don't see it”. This paper will analyze Gillespie’s point of view along with its credibility. Nick Gillespie is editor-in-chief for reason magazine. His work has appeared in The New York Times, The Washington Post, The Wall Street Journal, Los Angeles Times, Slate, Salon, and many other publications. Gillespie has written many pieces but his most controversial article is called “Stop Panicking...
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...Professor Rabinowitz SOC-100 June 3, 2012 Introduction This paper is an overview of homeless veterans in the United States. I will discuss how this issue fits into the field of sociology while determining which sociological theories from our text apply. Next, I will explain what is known and unknown about America’s homeless veterans. Then, I will discuss the value of sociological research into this issue. Finally, I will determine if there are practical implications of sociological inquiry. There is a serious homeless problem that plagues many Americans, including those Americans that fought for our country. Although we tend to hold servicemen in high regard, many people are very insensitive to those veterans that become homeless. Most people believe that homelessness is due to controllable factors such as laziness or refusal to work. Nothing can be further from the truth. Veterans not only make up a disproportionate percentage of the homeless population, but also stay homeless for longer. In fact, veterans are at a greater risk of becoming homeless due to a number of factors including unique military skills not needed in the civilian sector, combat-related health issues, minimal income due to unemployment, and a shortage of safe, affordable housing. Prior to becoming homeless, many veterans at risk of homelessness have suffered from post-traumatic stress disorder or have acquired addictions during their military...
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...Marketing Research Paper Team A MKT/421 November 2, 2013 Jeffrey Jordan Marketing Research Paper Overview of Starbucks Starbucks is known for their variety of premium coffee and pastries. Like most businesses, Starbucks measures success by expenses, revenues, and store counts. Starbucks also emphasizes success on the growth of their brand and returning value to shareholders (Schultz, 2012). Starbucks’ strive to be innovators, leaders, and contributors to society and a healthy environment (Starbucks Coffee Company, n.d.). Starbucks continues to build a company with a fair and humane treatment for their people within the world and the communities they conduct business (Schultz, 2012). With the increase of competition in the industry, Starbucks’ is thriving to differentiate themselves from their competitors. Starbucks believes they can have a positive impact on the communities it serves (Starbucks Coffee Company, n.d.). “One person, one cup, and one neighborhood at a time” (Starbucks Coffee Company, n.d.). Launching Starbucks’ Natural and Little Bucks will separate them in the beverage industry. Product Description There is no denying that Starbucks is known for pronounced coffee, the next opportunity for growth is for to be known for great drinks. Starbucks’ Natural is a product line that appeals to multiple generations. Starbucks’ Natural drinks will be made from juice extracted from raw fruits and vegetables. This drink provides...
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...A Vile Blue Criminal justice has dealt with police brutality and citizens rights are taken away by the officers whom sworn to serve and protect the public. Officers that take advantage of their power unfortunately have an impact on all cops, including respectable cops. Not all officers are bad, but when you hear and see repulsive actions on the news or paper, it can make someone think twice on how police work is being managed in the line of duty. Officers are given the power to takeaway someone’s freedom or even takeaway someone’s life, and that can be a huge concern when officers are not conducting up to part with the power they’re responsible for. Evolution has been a major role for the criminal justice field; and for many years’ police brutality had a different definition; much of what we see today was ok to do in the past. Learning how the psychological aspect works and, how internal affairs deal with police brutality can help many understand why it occurs. When becoming a police officer they’re many serious of test and physical challenges that need to be completed before being accepted as part of the brother hood. One actual test being one of the most important to decide weather a candidate would be suitable to becoming a police officer is passing the psychological test. Many would think the psychological evaluation is to test a candidate’s sanity, but failing this test does not mean he or she is crazy; but would only prove a career in law enforcement is not suitable for...
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...surface, creating molecular forces of attraction” (Barrie). As more force is put on the gloves or pressure the stronger the grip to the surface, it is touching this is due to the forces of van der Waals and has to do with molecular attraction. Also, the larger the glove the more weight it can be able to support. Although these gloves can support a large amount of weight, the amount of effort it takes to release is quite minimal and easy due to the fact that the glove is compressing and less adhesive is holding it to the surface which then makes it easy to take off. The prototype came out recently and had been able to support up to 250 lbs. Currently they are still researching this and have received some help from DARPA, Defense Advanced Research Project Agency, which is funding their...
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...where trade is a primary source of profit. Global and domestic marketing revolves around buyers and sellers. External factors can voluntarily or involuntarily influence company’s marketing decisions. Managers of larger company tends to have wider array of choices when it comes to structuring their marketing plan and strategy because they either already have a strong marketing position to begin with, but to smaller firms they would have to take careful consideration and anticipation to any marketing decisions that uncontrollable external factors will create. In this paper, the author will discuss global interdependence and the effects of trade practices and agreements in the marketing. Also we will relate the significance of demographics and physical infrastructure variable while we examine the importance of social responsibility and ethics versus legal obligations firms consider prior to decisions. In this paper we will also analyze the effects of political systems and international relations starting with the case study summary of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation. To top it off the author will examine the influence of modern technology in present marketing decisions. Global and Marketing Decisions Everyday marketing...
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...earnings and enhance the value of their shares. Far too often, however, firms find it difficult to sustain growth because they become risk averse and, as a result, opt for incremental product and service improvements instead of major initiatives, according to a study by a Wharton marketing professor. George S. Day, who also serves as co-director of Wharton’s Mack Center for Technological Innovation, says companies can avoid lackluster growth by better understanding the risks inherent in different levels of innovation and achieving a balance between — using two terms he has coined — BIG I innovation and small i innovation. In his study, Day discusses how executives can properly assess risks and then seek creative ways to reduce risk exposure. Day, a consultant to many Fortune 500 companies, says his research is the outgrowth of years of thinking about the problems that companies face in trying to set and achieve growth targets. Growth — particularly “organic” growth that comes from improving a company’s performance from within rather than relying on acquisitions — is so important that it is at the top of the agendas of some 80% of U.S. chief executive officers, according to Day. “These executives know that the expectation of superior organic growth is the most important driver of enterprise value in capital markets,” Day writes in the paper, titled “Closing the Growth Gap: Balancing BIG I and small iInnovation.” It is also a less expensive way to grow because a firm typically...
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...(PhD) Presented as a Partial Fulfillment for the course Business Research Methodology (MGMT601) December, 2015 Addis Ababa, Ethiopia I. Table of Contents Chapter One ……………………………………………………………………………………….1 1.1 Introduction 1 1.2 Background of the Study 3 1.3 Statement of the Problem 5 1.4 Research Questions 6 1.5 Objectives of the Study 7 1.5.1 General Objective of the Study 7 1.5.2 Specific objective of the study 7 1.6 Scope and Limitation of the Study 7 1.6.1 Scope of the Study 7 1.6.2 Limitation of the Study 8 1.7 Significance of the Study 8 1.8 Operational Definitions 9 1.9 Organization of the paper 9 Chapter Two ……………………………………………………………………………………...10 2 Literature Review 10 2.1 Measures of Bank Performance/Profitability 10 2.2 Factors Influencing Bank Performance/Profitability 10 2.3 The influence of Bank-specific factors on Bank Profitability 11 2.3.1 Capital Adequacy 11 2.3.2 Assets Quality 12 2.3.3 Management Efficiency: Operational Costs Efficiency 12 2.3.4 Earning ability: Diversification of Income 13 2.3.5 Liquidity 14 2.4 The Influence of Industry-specific Factors on bank profitability 14 2.4.1 Bank Size: 14 2.4.2 Market Concentration 14 2.5 The Influence of Macro-economic Factors on Profitability 15 2.5.1 Economic Growth 15 2.5.2 Inflation 15 2.6 Earlier Studies on Ethiopian Banking Industry 16 2.7 Conceptual Framework 19 Chapter Three …………………………………………………………………………………….20 3 Research Methodology 20 3.1 Research Design 20 3.2 Methods of Data Collection...
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...Management Summary The goal of this bachelor thesis is to answer to following problem statement: Which firm and country characteristics influence fully owned subsidiaries and contractual agreements given different cultural dimensions between host and home country? This thesis is based on secondary data which consists of papers published in several journals Culture is extremely hard to define, in this thesis, Hofstede’s(1980) definition will be used: ‘Culture is the collective programming of the mind which distinguishes the members of one human group from another... Culture, in this sense, includes systems of values; and values are among the building blocks of culture’. The cultural dimensions measure the cultural distance between a home and a host country. The dimensions that influence entry mode decision making are ‘power distance’ and ‘uncertainty avoidance’. The firm and country characteristics influence entry mode decision making and they are divided in 5 groups: Internal factors, product, desired more characteristics, transaction-specific factors and external factors. While entry modes can be distinguished in 3 groups of which this study only focuses on contractual agreements and fully owned subsidiaries. The conclusion drawn from this literature review states that internal factors such as firm size and international experience determine the resource commitment of a firm. High resource commitments are needed to establish fully owned subsidiaries. ‘ Control’ is a factor...
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...Introduction As of last year, it was reported that over a million Canadians have heart disease, which also ranks as one of the major causes of death in Canada 1. Additionally, cardiovascular disease claims more than 33,000 lives each year. Furthermore, about ninety percent (9 out of 10) Canadians over the age of twenty years have at least one risk factor for heart disease, and of this number, forty percent (4 out of ten 10) have three or more risk factors 1. Various factors can increase the risk of heart disease - some of which can be controlled while others cannot. The uncontrollable risk factors include age, ethnicity and having a family history of heart disease; but controllable risk factors mainly comprise making lifestyle or behavioral changes such as smoking cessation and avoiding excessive alcohol consumption, eating healthy, exercising regularly and reducing stress 1. Consequently, an individual can reduce their risk of heart disease by understanding the risk factors that cause it, and making changes to their lifestyle. The Dietary Guidelines for Canadians (Eating Healthy with Canada’s Food Guide) describes a healthful diet as one that emphasizes a variety of fruits, vegetables, whole grains, and fat-free or low-fat milk and milk products 2. Fruits and some vegetables are excellent sources of vitamin C, which is a water soluble vitamin. Fruits with the highest sources of vitamin C include cantaloupe, citrus fruits and juices, such as orange and grapefruit kiwi fruit...
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