MANAGEMENT PRINCIPLE TERM PAPER
"CONTROLLING"
The Coca Cola company is one of the biggest manufacturers, distributer and marketers of beverages in the world. Coca cola company started its business in Pakistan by 1953, with the brands coca cola, sprite, fanta. Coca cola offers more than 400 brands in approximately more than 312 countries. There are many plants of Coca Cola Company in pakistan, like karachi, hyderabad, multan, gujranwala, sialkot, faisalabad, rahimyar khan and lahore. The company is facing huge challenge as competitors are making new strategies to defeat the company.
There are four management functions of the Coca Cola Company which include planning, organizing, leading and controlling.
Controlling is the most crucial function of management. In this function the company evaluates that either they have achieved the goals which they had set before. If the answer is "yes" then the employees and managers are rewarded with bonuses and other ways otherwise if not then the managers have to take action to solve the problem. It is important to keep a control over your company because it helps managers know whether organisational goals are being met and, if they are not being met so what are the reasons. Controlling helps in employee empowerment and it helps to protect the organization and its assets.
The Coca Cola Company uses the step process which includes measuring actual performance, comparing it with the set goals or standards and take actions to address any issues. The managers measure the performance through written reports by the head of that responsible area, through statistical reports which helps managers in making decisions and compare with the competitors especially pepsi. The managers measure the performance like whether the costs are kept within the budget or not. If the costs exceed the budget so managers take actions to control the