...Table of Contents 1.INTRODUCTION 4 2.PROBLEM STATEMENT 5 3.MOTIVATION 5 4.DELIMITATION 6 5.METHODOLOGY 6 6.EXECUTIVE SUMARY 9 6.1 What type of service does our project offer? 9 6.2 Vision,Mission and Goal of the project 9 7.MARKET ANALYSIS 10 7.1 Demand in Copenhagen Hotel Market 11 7.2 Supply in Copenhagen Hotel Market 13 7.3 Trends and Outlook 14 8. MARKETING STRATEGY 16 8.1 Growth strategy 16 8.2 SWOT for “The Edge” project 16 8.3 Competitive position 18 8.4 Competitive advantage 19 9. MANAGEMENT STRUCTURE AND ORGANIZATION 19 10.SENSITIVITY ANALYSIS FOR HOTEL TIVOLI INN 21 11. CONCLUSION 25 12. LIST OF SOURCES/LITTERATURE 26 1.INTRODUCTION Tivoli is an amusement park and one of the most popular attractions in Denmark. It is the world`s second oldest amusement park and fifth most visited in Europe. Tivoli is situated in the centre of Copenhagen and exists since 1843. Starting from the rides and adventurous attractions and passing through the “scenographical towns”, music events, theaters, beautiful and sophisticated gardens, Tvoli brings joy and entertainment for both local and international visitors. Tivoli is developing and improving with every single year. Besides the regular attractions for an amusement park, Tivoli gives the environment for music, theatre and business events to happen. “The Concert Hall”, “Tivoli Congress Center”, “Tivoli Hotel” and “Tivoli Festival” are one of the most emblematic places in Tivoli. Besides entertainment , Tivoli...
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...mysterious and lively country, wrapped in a cloak of shadows and adventure, and in real life you discover when you travel to the “Kingdom of Denmark” as it is called by its people, it is much more than that. It’s the hub of Northern European travel. Denmark is the smallest Scandinavian country, with a modest 4.5 million people, but it’s so packed with history and intrigue that I’m convinced that everyone must travel to Denmark once in their life to experience a locale of unparalleled richness, and all the things you would desire travel to take you between “Heaven and Earth”. The best way to travel to Denmark, the nation of Hans Christian Anderson, splendid modernist and gothic architecture and Scandinavian delights, is to fly straight to Copenhagen or Kobenhavn as it’s spelled in Denmark, and become immediately astounded! The warm, mild June air will dance across your face, and the sun will shine bright. It’s the largest and most cosmopolitan city to travel to in Denmark and all of Scandinavia, but it’s a perfect blend of metropolitan delights; like shopping, dining, and entertainment, while being so close to historical sites with Viking ruins, medieval castles, and rolling countryside. So, travel to Denmark! Also, it’s such a pleasure to travel to countries that still have a traditional King or Queen, to really...
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...Noma is a two Michelin star restaurant run by chef René Redzepi in Copenhagen, Denmark. The name is a portmanteau of the two Danish words "nordisk" (Nordic) and "mad" (food). Opened in 2003, the restaurant is known for its reinvention and interpretation of the Nordic Cuisine. It has been ranked as the Best Restaurant in the World by Restaurant magazine . The restaurant is located in an old warehouse on the waterfront in the Christianshavn neighbourhood of central Copenhagen. The building is situated by the Greenlandic Trading Square which for 200 years was a centre for trade to and from the Faroe Islands, Finnmark, Iceland, and in particular, Greenland. In 2003 the warehouse was turned into North Atlantic House, a centre for the art and culture of the North Atlantic region For our restaurant to please all the tourists, menu offered by us comprises an traditional kind of food specify various contries that are renowned in culinary arts. Those who want to try something new can enjoy a wide range of goodies ,prepared from fresh and natural products. Specialty of the house enjoys the greatest succes in our restaurant because it is a unique and truly special dessert. Wheather or not you are a fan of sweets, this cake will be able to surprise you. Made from a dough filled with chocolate made by us , it is served hot and accompanied by a glass of ice cold of vanilla , that together taste incredible . The music that you can hear in our restaurant is verry diversified.Sometimes...
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...http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://jom.sagepub.com/content/17/1/99.refs.html >> Version of Record - Mar 1, 1991 What is This? Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 from the SAGE Social Science Collections. All Rights Reserved. Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com at Copenhagen Business School on October 3, 2014 Downloaded from jom.sagepub.com...
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...The Carlsberg Group is a Danish brewing company it was founded in 1847 by Jacob Christian Jacobsen mostly known as J.C. Jacobsen. He established his first brewery on a hill outside of Copenhagen. J.C. Jacobsen then, decides to name the brewery after his son Carl and on the bjerg (hill) on which the brewery was built on. Due this innovation, Carlsberg played such a big part of Copenhagen’s history. In 1868, Carlsberg began exporting to other neighboring countries in Eastern Europe. The first barrel of Carlsberg was exported to a grocer in Edinburgh, Scotland. Within that year, the lager became very popular in Scotland and other countries such as India, Singapore, and Hong Kong. Jumping forward a hundreds years, in 1970 Carlsberg and another renowned Danish brewer merge together called Tuborg. Together the breweries developed their business with exporting, licensing agreements, and breweries outside of Denmark. To further their growing export Carlsberg and Tuborg combined under one name becoming the United Brewery’s. This combination has enabled their unique lager for global export as well as continental styles for both domestic and foreign markets. During that profitable time, one of the most important markets to the United Breweries was Great Britain. The United Brewery’s two main brands were at one’s disposal in essentially every European country. Moving into the 1990’s, export sales were declining both on Eastern and Western Europe, yet Carlsberg achieved modest but still...
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...Carlsberg Morgan Stanley Global Consumer Conference 2013 Jørn P. Jensen, Deputy CEO and CFO Content Group overview & history Our brands Financial performance Western Europe Eastern Europe Asia Appendix The Carlsberg Group in head-lines No. 4 largest international brewer 500 beer brands No. 1 in Eastern Europe No. 2 in Western Europe 120,000,000 hl. of beer sold in 2012 +16% EBIT growth (CAGR) from 2005 to 2012 +18% EPS growth (CAGR) from 2005 to 2012 3 The transformation of Carlsberg ● ● ● ● ● ● ● ● Value management Brand portfolio activation and scoping Step change innovations Business process standardization Next level group efficiency Back-end centralization and integration Winning people Corporate Social Responsibility ● S&N acquisition & integration ● Accelerate efficiencies and execute synergies ● Drive revenue growth ● Structure ● Operations ● Acquisition of 100% of Carlsberg Breweries ● Excellence programs ● Establishment of Carlsberg Breweries 2000 2005 2010 2015 … 4 Three regions Western Europe Eastern Europe Asia Group 2012 % of total beer volume 42 37 21 46 39 15 2012 % of EBIT The Carlsberg Group strategy wheel WINNING BEHAVIOURS We want to win Together we are stronger We are each empowered to make a difference Our consumers and customers are a the heart of every decision we make ...
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...Dan Elder Journal Reflections The flight to from Cedar Rapids to Chicago took me back to the many times I have flown from cedar rapids to embark on my many vacations I have had with my family. But it was different because I was not going with my parents I was going with a few friends and tons of new people I had not met yet. When I got to Chicago I got a better chance of meeting everyone and I knew I was going to be making some new friends right away. The flight to London was like nothing I have never done before because I have never had to fly for that long before and since I could not fall asleep it was a very long flight indeed. The in-flight dinners were a lot better than I thought they would be I was expecting something way worse and they actually were not bad at all to eat I was pleasantly surprised. The airport at Heathrow was really big and it was a surprise to me that we were driving on the left side of the road even though I knew they did that in England it still came as a surprise to actually see it in action. The second flight went by very quickly for me because I was so excited to get to Denmark. Some of the first things that I noticed when I got Denmark that was different were all the biking and walking everyone does. Also the fact that everything is more expensive in Europe as compared to the United States it came as a real shock to me but I should have realized that with all the taxes they have that it has to be. The McDonalds in Europe was also a surprise the...
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...Expansion & Diversification Presented by Case Background Carlsberg Incorporated in 1969. Came to Malaysia after two years incorporated through brewing Carlsberg Green Label beer for Malaysian Market. Carlsberg Brewery Malaysia Bhd (Carlsberg) market leading company that hold 50% shares of beer and stout market. Owned by the Carlsberg Group of Denmark. Cont... Carlsberg Malaysia Sdn. Bhd. one of the subsidiary that wholly owned become main marketed locally product. Carlsberg enter into many investment and acquisition through all the years. Competitor in the same industry Guinness Anchor Bhd. Case Background ABC Consulting Sdn Bhd Consist of David as one of the consultant and Robert Stanley as a Head of the company. Specialised in business turnaround. Mr. Stanley suggested that the company to focus more on cash-rich company that want to expand, diversify or venture. David grab the opportunity by looking beer and stout company and found that Carlsberg Company as a target. Cont... By looking through Carlsberg position, David feels that expanding is not worth it and cannot able to sustained their profit. He prepared himself with information before approaching Calrsberg company regarding the diversification activities. Also take and opportunity by selling his idea of manucfacturing sparkle grape juice (halal product) once the Carlsberg company tend to choose to diverse by taking Guinness as an example. ABANG MUHAMAD ZAIM BIN ABANG ALI (AC085005) AMIRUL...
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...29th January 2011 Microsoft Denmark headquarters Microsoft Danmark ApS Tuborg Boulevard 12 2900 Hellerup T: 82 333 100 (Name and last name) (adress) (City and zipcode) Denmark M: E: Dear Microsoft Denmark ApS I graduated from Harvard University with a bachelor in economy majoring in marketing and programming. I have many years of combined experience promoting marketing operations and closing sales. I am a highly skilled marketing professional with proven experience in sales and marketing. With my talents I believe I will enable me to excel as marketing and sales manager at Microsoft. I been in the IT-world for many years. After I graduated I got an internship with IBM. I worked at IBM for a long time and I now have four years experience in marketing. IBM gave me an opportunity to use my new knowledge about marketing and sale skills and make them into real life projects. Being at IBM developed my teamwork abilities by working with my colleges in different situations and with different projects. IBM taught me that together it is easier to satisfy our clients and close sales. I’m looking forward to discussing my application and my potential contributions to Microsoft further. Of course you may contact me directly at any time. I appreciate your consideration and I look forward to meeting with you. Yours sincerely Andrea Larsen etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc...
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...Lloyd's List - Containers - Maersk boss predicts further consolidation Page 1 of 2 Maersk boss predicts further consolidation Wednesday 23 February 2011, 14:01 by Janet Porter Interested in this topic?Set up a custom email alert and we'll tell you everytime we write more like this. Box sector to undergo further rationalisation over long-term as weaker lines are marginalised Maersk Line is concentrating on organic growth. AP MOLLER-Maersk chief executive Nils Andersen is forecasting further rationalisation in the container shipping industry in the coming years, with smaller lines struggling to compete against the big global players. Although Maersk Line is concentrating on organic growth, having just signed a $1.9bn deal for a series of 18,000 teu vessels, Mr Andersen said he expects to see consolidation over the long-term as weaker operators find themselves marginalised. “We believe the world will develop in a way where smaller players will find it increasingly difficult to put their mark on the industry,” Mr Andersen said shortly after reporting that the group had made record profits in 2010 as its container shipping division powered back into the black. “Some consolidation will happen, although whether through takeovers, or because more marginal players cannot find investors to back their plans, I don’t know.” Over the years, the Danish group has been one of the most active players in the container shipping consolidation process, having bought Safmarine, Sea-Land...
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...Harvard Business School 9-200-069 Rev. May 3, 2001 Debt Policy at UST Inc. In December 1998, UST Inc.’s board of directors approved a plan to borrow up to $1 billion over five years to accelerate its stock buyback program.1 For UST Inc., the leading producer of moist smokeless tobacco products and a company widely known for its conservative debt policy and high dividend payout (uninterrupted cash dividends since 1912), this announcement generated considerable attention on Wall Street. Investors eagerly awaited the subsequent actions of Vincent Gierer, Jr., UST’s Chairman and CEO. In 1997, UST had suspended its stock repurchase program, approved in 1996, because of legislative and legal issues confronting the tobacco industry.2 In November 1998, the company signed the Smokeless Tobacco Master Settlement Agreement resolving its potential state Medicaid liability and reinstated its repurchase program.3 Management believed that this agreement represented significant progress with respect to the legal and legislative matters confronting the company, permitting UST to proceed with its business strategy and potential recapitalization. The Smokeless Tobacco Market The U.S. smokeless tobacco industry generated $2 billion of retail revenue in 1998 with approximately 5 million consumers of moist smokeless tobacco and 7 million consumers of chewing tobacco including loose leaf, twist, plug and dry. Moist smokeless tobacco consumption approximated 50% of the total...
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...Harvard Business School 9-200-069 Rev. May 3, 2001 Debt Policy at UST Inc. In December 1998, UST Inc.’s board of directors approved a plan to borrow up to $1 billion over five years to accelerate its stock buyback program.1 For UST Inc., the leading producer of moist smokeless tobacco products and a company widely known for its conservative debt policy and high dividend payout (uninterrupted cash dividends since 1912), this announcement generated considerable attention on Wall Street. Investors eagerly awaited the subsequent actions of Vincent Gierer, Jr., UST’s Chairman and CEO. In 1997, UST had suspended its stock repurchase program, approved in 1996, because of legislative and legal issues confronting the tobacco industry.2 In November 1998, the company signed the Smokeless Tobacco Master Settlement Agreement resolving its potential state Medicaid liability and reinstated its repurchase program.3 Management believed that this agreement represented significant progress with respect to the legal and legislative matters confronting the company, permitting UST to proceed with its business strategy and potential recapitalization. The Smokeless Tobacco Market The U.S. smokeless tobacco industry generated $2 billion of retail revenue in 1998 with approximately 5 million consumers of moist smokeless tobacco and 7 million consumers of chewing tobacco including loose leaf, twist, plug and dry. Moist smokeless tobacco consumption approximated 50% of the total...
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...Copenhagen Business School is my second choice for a study abroad partner university. Copenhagen Business School ranks as the world’s 1000 best business schools, and in 2011, ranked number three in the world. Attending such a prestigious school will help to set me on my path towards my career goal of being an international buyer. I would like to broaden my experience at an international level while fulfilling my professional and personal goals. My professional goals will be enhanced by enrolling in elective courses that are aligned with my interests such as: Business Development, Corporate Branding, Design Management, International Negotiations, and Managing Innovation. In addition, I am actively pursuing the SEER certificate that Pepperdine University offers, and luckily enough, Copenhagen Business School teaches a Corporate Social Responsibility elective. Copenhagen is known for leading the sustainability efforts in transportation, energy, waste management and other aspects of city development, which will help me pursue my passion of bringing an eco-friendly vibe to the corporate world. I am also an active member of the Net Impact club at Pepperdine University, which is also offered at Copenhagen Business School coincidentally. In addition, class sizes are no more than 50 people, which will enable me to be able to bring my cultural perspectives to the table in order to participate in active discussions. Denmark also has the fourth strongest economy in the world, and in today’s...
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...CATHOLIC UNIVERISTY OF SANTIAGO DE GUAYAQUIL ETHICS TUTORIAL WORK ELECTRICITY SUBSIDY Members: * Roberto Garzón * Ludwin Gutiérrez * Karina Peña * Joseph Valarezo How as electricity subsidy affects families of Guayaquil? INTRODUCTION Ecuadorian economy has shown a sustained growth in recent years, allowing to the Ecuadorian government to invest in health, education, housing, and some projects for the strengthening of the country. However, it is necessary to control and reduce costs as subsidies. There are subsidies, which are targeted to certain groups of the population according to their characteristics. For example, the Solidarity bonus is a subsidy that is targeted to people in the poorest municipalities in the country and whose income is too low. By the other hand, there are also generalized subsidies, which do not make a proper distinction between groups with different characteristics in the population since they reach all citizens. For example, the electricity subsidy in Ecuador This research shows how people who live in the center of Guayaquil is affected by the reduction of the electricity subsidy since this tool has become in the last seventy years the most used in country due to its versatility, cost, availability, and ease of use. These characteristics make it essential in the human activities either in factories or in the houses since the electricity allows turning on appliances or machines for working or facilitating the lives...
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...A/S DANSK MINOX, COPENHAGEN Click Link Below To Buy: http://hwcampus.com/shop/as-dansk-minox-copenhagen-solution/ A/S Dansk Minox in Copenhagen, specializing in branded vacuum-packed meat and other food products, had for many years sold vacuum-packed sliced pork in gravy, a very popular dish in Denmark. In 1995 the product represented about 15% of the firm's total sales in the country in a product range which comprises 30 products. The Danish house-wife very often serves this dish together with a red cabbage salad. This salad is rather time-consuming to prepare at home and certain competitors of A/S Dansk Minox had recently introduced red cabbage salad in either vacuum-packed, canned, or frozen form. However, A/S Dansk Minox estimated that the major part of the red cabbage sold was still prepared at home, and although sales of ready-made red cabbage salad expanded rapidly, it was felt, and consumer research confirmed this, that there was still a great untapped potential for such a product. At the end of 1995 A/S Dansk Minox had not marketed vacuum-packed red cabbage salad, but in view of existing market potential, and since it was so often eaten together with sliced pork, company management also considered producing red cabbage salad. A/S Dansk Minox had during the last year considered introducing a specialty line of “complete meals”, which were to be sold in an attractive carton containing vacuum-sealed bags with the different ingredients for the meal. The management...
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