...Assignment -1: Short questions 1. You are generating leads from online channels to sell credit cards. You are running two campaigns (let’s say A & B) on google to sell your product online and campaign A has better CTR. Assume A &B has same targeting but different set of keywords. These campaigns also use different ad copies. Mark these statements as true or false with some explanation: A. You should allocate more budget to campaign A if CTR continue to remain high – to remain high as in average position it depends on the conversion rate so this False B. Your cost per lead will be less for campaign A- True Could be where if the CTR is high. C. People searching keywords listed in campaign A find ad copy at campaign A more relevant- True – probably STP is done appropriately D. You should replace Campaign B ad copy with Campaign A ad copy as A is giving you better results- False not necessarily as it depends STP is done for specific audience with same message or keyword 2. LinkedIn allows you to bid either as CPC or as CPM. You realized that your ad position will be the same for both pricing models. Avg CPC would be Rs 110 and avg CPM is 150. You expect CTR to be in 0.2%-0.3% range based on historical data. What pricing plan will you choose? CPC or CPM. Why? Answer I would choose for CPM as the cost to the advertiser would come as per impression where CPC would be a little costly when position is coming as same 3. You are generating leads...
Words: 544 - Pages: 3
...10 Steps to Effective Copywriting This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines. 1. Don’t Read This or the Kitty Gets It! 2. To Be or Not To Be? 3. How to Write Headlines That Work 4. Why Writing Headlines Deserves a Second Installment 5. The Structure of Persuasive Copy 6. Now Featuring Benefits! 7. “Kids Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other...
Words: 6150 - Pages: 25
...CUSTOMER SATISFACTION TOWARDS CADBURY’S CHOCOLATES ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of any task is incomplete without the mention of people who made it possible. So I take this as a great opportunity to pen down a few lines about the people to whom my acknowledgement is due. It is with the deepest sense of gratitude that I wish to place on record my sincere thanks …………………………………………………., my project guide for providing me inspiration, encouragement, guidance, help and valuable suggestions throughout the project. I would also like to thank all my respondent for giving me their valuable time and information. OBJECTIVE TO KNOW THE CUSTOMER PREFERENCE TOWARD THE CADBURY’S CHOCOLATES. TO KNOW THAT THE CONSUMERS ARE FULLY AWARE ABOUT THE CADBURY’S CHOCOLATES. Introduction The Cadbury’s Inc has taken the opportunity to offer us a broader view of chocolate category. The Cadbury India’s no.1 Chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience. Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionary business, one of the most efficient in the world. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionary and soft drink market in tech UK and becoming a major force in the international market. Cadbury Schweppes...
Words: 2541 - Pages: 11
...Defining advertising copy Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy. Various ways of Writing effective copy: It is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. In bad copy, one (or both) of these elements...
Words: 1741 - Pages: 7
... * Salaried Employees are working overtime without proper compensation taking on additional workload because of new clients being taken on. * Four clients vital to the success of Phoenix are not pleased with the work being produced. Facts and Causes: * Employee interviews indicate a lack of communication between graphic designers and art directors which has resulted in longer hours required to finish projects. * Client surveys indicate that they have not received a significant level of communication from the account managers which has left the copywriters with little basis to develop the copy for advertisement. Impact and Effects: * Productivity at the Roanoke branch has declined overall by 41%: 11% of accounts are completed behind schedule; 8% of the projects have been cancelled by the client; 22% of the accounts are on hold because art/copy has not been approved by the client * The average salaried employee has previously worked 40 hours per week, and is now working 50 hours per week, with 10% less project completing rate within that week Solutions: * Art directors are to meet as needed and leave open lines of communication with the graphic designers for changes that may occur on a project. After meeting, the graphic designers will be given adequate time to develop the changes and have them approved by the art director. This mutual development will allow the artists to work collaboratively; the timeframe will ensure that the client...
Words: 513 - Pages: 3
...mail.com Guide to Energy Management Seventh Edition Guide to Energy Management Seventh Edition by Barney L. Capehart, Ph.D., CEM Wayne C. Turner, Ph.D. PE, CEM William J. Kennedy, Ph.D., PE Library of Congress Cataloging-in-Publication Data Capehart, B. L. (Barney L.) Guide to energy management / by Barney L. Capehart, Wayne C. Turner, William J. Kennedy. -- 7th ed. p. cm. Includes bibliographical references and index. ISBN-10: 0-88173-671-6 (alk. paper) ISBN-10: 0-88173-672-4 (electronic) ISBN-13: 978-1-4398-8348-8 (alk. paper) 1. Energy conservation--Handbooks, manuals, etc. 2. Energy consumption--Handbooks, manuals, etc. I. Turner, Wayne C., 1942- II. Kennedy, William J., 1938- III. Title. TJ163.3.C37 2011 621.042--dc23 2011021960 Guide to energy management by Barney L. Capehart, Wayne C. Turner, William J. Kennedy--Seventh Edition ©2012 by The Fairmont Press. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Published by The Fairmont Press, Inc. 700 Indian Trail Lilburn, GA 30047 tel: 770-925-9388; fax: 770-381-9865 http://www.fairmontpress.com Distributed by Taylor & Francis Ltd. 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487, USA E-mail: orders@crcpress.com Distributed by Taylor & Francis Ltd. 23-25 Blades Court Deodar Road London...
Words: 73070 - Pages: 293
...Ponderaciones marginales. El supuesto crucial en cualquier sistema de ponderación es que la empresa en realidad puede obtenercapital en las proporciones deseadas. Puesto que la empresa obtiene capital marginalmente para haceruna inversión marginal en nuevos proyectos, necesitamos trabajar con el costo marginal del capital parala empresa como un todo. En otras palabras, nuestro preocupación tiene que ver con capital nuevo oincremental, no con capital que se obtuvo en el pasado.Los cálculos de costo promedio ponderado del capital deben pasar por alto las desviaciones temporalesde una estructura de capital que es su objetivo. Es esta estructura de capital anticipada, u objetivo, laque se debe utilizar para calcular el rendimiento requerido promedio ponderado. Costos de flotación. Los costos de flotación involucrados en la venta de acciones comunes, acciones preferentes o uninstrumento de deuda, afectan la rentabilidad de las inversiones de una compañía. En muchos casos, lanueva emisión debe tener un precio por debajo del precio de mercado para el financiamiento existente.Además, hay costos de flotación que son pequeños gastos en efectivo. A causa de los costos deflotación, la cantidad de fondos que recibe la compañía es menor que el precio en que se vende laemisión. La presencia de costos de flotación en el financiamiento exige que se haga un ajuste en laevaluación de propuestas de inversión.Ese ajuste se lleva a cabo agregando los costos de flotación del financiamiento...
Words: 492 - Pages: 2
...1. Analyze the marketing environment and the forces shaping eBay´s business over the years. EBay handles all type of products, all depending on what do their sellers are offering. Those sellers are common people that want to sell something on the internet, but they have to register on the page and must pay some fees to enter. EBay compete with many other companies like Amazon, Walmart, etc. Those are companies that offer a similar service and are organizations that maybe are a little more positioned on the market. If we analyze the market environment and the forces we must add that the products that are being offered in the web must be cheaper and they must have something special and attractive for the customers. There must be something that buyers can’t find on a usual store. As we know, the internet is being nowadays one of the bigger ways of doing business. That´s why eBay has a big responsibility with the buyers and all people that have access to them. 2. How has the change in the nature of eBay sellers affected the creation of the value for buyers? They lost the empathy that they had with the traditional sellers. Maybe the buyers were used to the nature that the traditional sellers were attending them. They created a value with that kind of treatment and they were happy, satisfied and comfortable with the idea of buying in eBay. That is the reason of what everything went down; everything was going good, good profits and happy buyers. That change in the nature of the eBay...
Words: 344 - Pages: 2
...Quantitative determination of components in solution containing Sodium Hydroxide, Sodium Carbonate, and Sodium Hydrogen Carbonate Two of these three components can exist in an appreciable amount in any solution because reaction with acids (neutralisation titration) will eliminate the third. The analysis of such mixtures can be realised at any technique: 1) direct titration (Warder’s method) or 2) back-titration (Winkler’s method). The analysis of such mixtures requires two titrations: one with an alkaline-range indicator, such as phenolphthalein, and the other with an acid-range indicator, such as methylorange. 1. Direct titration the mixture of Sodium Hydroxide and Sodium Carbonate The composition of the solution can be deduced from the relative volumes of acid needed to titrate equal volumes of the sample. Titration with hydrochloric acid to a phenolphthalein end point (Vphth): NaOH + HCl = NaCl + H2O Na2CO3 + HCl = NaHCO3 + NaCl Titration with hydrochloric acid to a methyl orange end point (Vmo): NaHCO3 + HCl = NaCl + H2O + CO2 Components in sample Relationship between Vphth and Vmo in the titration of an equal volume of sample NaOH Vphth = Vmo Na2CO3 Vphth = 1/2Vmo NaOH + Na2CO3 Vphth > 1/2Vmo 1. Load a burette with 0,1 N hydrochloric acid solution. 2. To conical flask pour in 10 ml aliquot of sample (VS). 3. Introduce 2-3 drops of phenolphthalein solution, and titrate with 0.1 N hydrochloric...
Words: 340 - Pages: 2
...CASE ASSIGNMENT: eBay: Creating Customers on the Move 1. Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain. 1. All stages can be considered affected less or more. In my opinion, most affected stages are: Internal information gathering – eBay application provides consumer with basic information like brand name, color, price, size, location, shipping cost, etc. After comparing this information consumer supposedly will make a rough choice to get more info or refine search by certain criteria. Evaluation of alternatives – is the most affected and difficult stage for consumer. At this point all options needs to be compared: one seller can be more competitive pricewise but shipping will take longer time due to location of the product, another has a better feedback and accepts every known method of payment but has lower amount of days after product will be accepted back or do not accept returns, etc. Purchase of product also can be considered as affected stage. Before actual payment, some sellers can only ask for desired quantity and get consumer directly to the payment page but some can ask for available coupons or gift cards. However, I think this stage has very limited possibilities compared to full site version. 2. Based on the goal expressed by Steve Yancovich, which stage of the consumer decision-making process is eBay trying to influence? How are they doing so? 2. I think eBay trying to influence...
Words: 300 - Pages: 2
...ACCOUNTING 525: MANAGERIAL ACCOUNTING Winter Quarter 2003 INSTRUCTOR: Professor D. L. Jensen 428 Fisher Hall 292-2529 at office (Please leave recorded message; if I'm not in, I'll return your call.) jensen.7@osu.edu (I check my e-mail several times daily and will respond ASAP) OFFICE HOURS: By appointment or chance STUDENT ASSISTANT: Ms. Yun Jin (jin.81@osu.edu) REQUIRED TEXT AND SUPPLEMENTARY MATERIALS: Horngren, Foster and Datar, Cost Accounting: A Managerial Emphasis, 11th edition, Prentice-Hall, 2003 (abbreviated H) (ISBN 0-13-064815-9) Supplementary materials (abbreviated [S]) are sold in a package by CopEz (Tuttle Store). Some supplementary items may be distributed in class or made available on the Internet. COURSE OBJECTIVES: The objectives of this course are to develop your understanding and critical facility in the application of measurement and analytical constructs employed in management accounting and your understanding of the organizational context of management accounting. COURSE METHOD: The course is organized around a textbook, supplementary materials, lectures, and in-class exercises and discussion. Written assignments include homework problems, in-class quizzes, and examinations. HOMEWORK PROBLEMS Assigned homework problems should be prepared prior to the class for which they are assigned; most homework will be discussed during that class, and students are encouraged to annotate their homework papers during class. Homework will be collected...
Words: 2007 - Pages: 9
...Request for Proposal An Inventory Control System The Beauty Bar 4257 Pixley Pritchard Rd; Timberlake, NC 27583 315-278-8799 Cheryl Thaxton Cheryl.thaxton@afghan.swa.army.mil PM598 TABLE OF CONTENTS 1. INSTRUCTIONS TO BIDDERS 4 1.1. General Description of Work 4 1.2. What Must Be Included with Bid 4 1.3. Schedule of Bid Period Activities 4 1.4. Location of Work 4 1. INSTRUCTIONS TO BIDDERS 1.1. General Description of Work Contractor shall provide a solution to supply outages and delays of tracking system. The current tracking system is still in the design stage. Contractor must have a minimum of 5 years experience in Inventory and design. Excellent verbal and written skills are a must. Must be successful at building & maintaining productive customer relationships and excellent internet knowledge and acquired web skills. Contractor shall provide all personnel and supervision necessary to perform services. Cheryl: Good but I need background info on your company and your company’s strategic objectives. This is important in order to provide complete picture of your company’s culture and business objectives. Need an in-depth description of the work so that the sellers would understand exactly what you want and how you want it. This is very basic to convey and shape your expectations and that of the sellers 1.2. What Must Be Included with Bid To properly evaluate the bid proposals when they are received, all of the information...
Words: 600 - Pages: 3
...«Самое лучшее предназначение есть защищать свое отечество.» Державин Г.Р. «Что может быть ужаснее всех этих вновь выдуманных средств истребления — пушек, ядер, бомб, ракет с бездымным порохом, торпед и других орудий смерти?» Толстой Л. Н. «Неужели тесно жить людям на этом прекрасном свете, под этим неизмеримым звездным небом? Неужели может среди этой обаятельной природы удержаться в душе человека чувство злобы, мщения или страсти истребления себе подобных?» Толстой Л. Н. «Не надо войны, не надо... Давайте-ка лучше работать, мыслить, искать. Единственная настоящая слава — это слава труда. Война — удел варваров.» Ги де Мопассан «Война есть одно из величайших кощунств над человеком и природой.» Владимир Маяковский Война – жесточе нету слова, Война – печальней нету слова, Война – святее нету слова. А.Твардовский. Тревогой своей, своими переживаниями писатели и поэты напоминают, предупреждают, требуют, чтобы ужас войны не повторялся. Поэты и писатели всегда на передовой. Мы вновь и вновь убеждаемся в этом, знакомясь с произведениями писателей прошлых столетий и наших современников. (Аргументы) Л.Н.Толстой утверждает, что война – это нелепость, безумие, заставляющее усомниться в разуме людей. «Вопрос, не решенный дипломатами, еще меньше решается порохом и кровью,» - говорит он. Гневные интонации пронизывают страницы «Севастопольских рассказов», изображающие злое дело войны. «Сотни свежих окровавленных тел,»-читаем мы, явно ощущая боль и негодование писателя- судьи. В рассказе...
Words: 932 - Pages: 4
...section 2.4 Q1: At what point on the input cycle does the PIV occur? ANS: The PIV occurs at the peak of each half-cycle of the input voltage when the diode is reverse-biased. In this circuit, the PIV occurs at the peak of each negative half-cycle. Q2: For a half-wave rectifier, there is current through the load for approximately what pentage of the input cycle? ANS: Q3:What is the average of a half-wave rectified voltage with a peak value of 10 V? ANS: VAVG=VP/ = 10V/ =3.18 V Q4:What is the peak value of the output voltage of a half-wave rectifier with a peak sine wave input of 25 V? ANS: Vp(out)=Vp(in)-0.7V=25v - 0.7v = 24.3v Q5:What PIV rating must a diode have to be used in a rectifier with a peak output voltage of 50 V? ANS: the 60v PIV rating must a diode have to be used in a rectifier with a peak output voltage of 50 V? section 2.5 Q1:How does a full-wave voltage differ from a half-wave voltage? ANS: A full -wave recitifier allows unidirectional (one-way) current through the load during the entire of the input cycle, whereas a half-wave rectifier allows current through the load only during one-half of the cycle. The result of full-wave rectification is an output voltage with a frequency twice the input frequency and that pulsates every half-cycle of the input. Q2:What is the average value of a full-wave rectified voltage with a peak value of 60 V? ANS: VAVG = 2Vp/= 2(60 V)/ = 38.21V Q3:Which type of full-wave...
Words: 382 - Pages: 2
...LG PESTLE Analysis Political Aspects The political arena has a huge influence upon the regulation of the businesses, and the spending power of the consumers and other businesses. * India is politically stable which have a positive impact on their business activities in Asian sub-continent. * There is no FDI limit for retail companies operating in India which contributes to extensive competition among the existing companies and expand in different geographic areas. * EPCG (export promotional capital goods scheme)-zero duty scheme allows import of capital goods for production, pre-production and post-production. * L.G. electronics also has to comply with the standards set by environmental protection agency. * Setting of plants in tax incentive areas like greater Noida and Pune. Economic Aspects Marketers need to consider the state of a trading economy in the short and long-terms. Important economic factors are : * Inflation in India saw a slightly increase from 5.86 in 2014 to 6.32 percent in 2015. The increase in inflation is not in a higher rate so companies are safe. * The Indian economy grew 7.3 percent in the third quarter ended December 31, 2015 Growth in GDP combined with increasing disposable income of consumers with their changing lifestyles and trends in the industry will see a rise in demand for high-end segment durables, which gives LG an opportunity to expand and invest more in its manufacturing processes. * AC industry reversed...
Words: 946 - Pages: 4
