1. Analyze the marketing environment and the forces shaping eBay´s business over the years.
EBay handles all type of products, all depending on what do their sellers are offering. Those sellers are common people that want to sell something on the internet, but they have to register on the page and must pay some fees to enter. EBay compete with many other companies like Amazon, Walmart, etc. Those are companies that offer a similar service and are organizations that maybe are a little more positioned on the market. If we analyze the market environment and the forces we must add that the products that are being offered in the web must be cheaper and they must have something special and attractive for the customers. There must be something that buyers can’t find on a usual store. As we know, the internet is being nowadays one of the bigger ways of doing business. That´s why eBay has a big responsibility with the buyers and all people that have access to them.
2. How has the change in the nature of eBay sellers affected the creation of the value for buyers?
They lost the empathy that they had with the traditional sellers. Maybe the buyers were used to the nature that the traditional sellers were attending them. They created a value with that kind of treatment and they were happy, satisfied and comfortable with the idea of buying in eBay. That is the reason of what everything went down; everything was going good, good profits and happy buyers. That change in the nature of the eBay sellers were a little different of what buyers were expecting and has taken time for them to get used. Create value for clients is not an easy thing; it takes time and only is possible if they feel good with the nature of the sellers and with the nature of the service. If they are offering a bad service or the nature that the buyers aren’t expecting, the brand is never going to create value