...CORNELL Prof. Michael Giebelhausen School of Hotel Administration Office: 607-255-8362 545 Statler Hall Cell: 217-689-1318 Ithaca, NY 14853-6902 E-mail: mdg234@cornell.edu HADM 2430: MARKETING MANAGEMENT FOR SERVICES Section 1: Mon Wed 11:40-12:55, 398 Statler Hall Section 2: Mon Wed 2:55-4:10, 196 Statler Hall Office Hours: Monday – Friday from 9:00 a.m. to 4:30 p.m., no appointment necessary Course Objectives / Outcomes The mission of this course is to provide you with an introduction to the business discipline of marketing (and services marketing in particular). Marketing, more than any other business activity, links companies to their customers. Even if you don’t pursue a career in marketing, it is useful for you to understand how marketing works. Upon successfully completing this course, you should be able to: 1) Speak the language – In your daily life, you have probably encountered many of the phenomena we will discuss in class. However, if you want to pursue a career in business, you need to be fluent in the terminology, frameworks, and models related to marketing and corporate social responsibility (see service learning project). 2) Apply the concepts learned in class – Knowing the terminology, framework, and models is important. It is more important, however, that you are able to combine and apply them across different contexts in order to make justifiable recommendations. 3) Critique current practice...
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...Dragon Day is an annual event that occurs every year on the Friday before spring break at Cornell University. The center of the event is the procession of a dragon, created by first-year architecture students at the Cornell University College of Architecture, Art, and Planning. The construction is funded by selling Dragon Day t-shirts. The first event was in 1901. Believing that there should be a "College of Architecture Day," student Willard Straight of the class of 1901 led a group of architecture students around campus carrying a model dragon. This was partly inspired by the legend of St. Patrick's driving all the snakes and serpents from Ireland. Lincoln Hall, which housed the College of Architecture at the time, was decorated with orange and green banners, shamrocks, and themed decorations. In the 1950s, the event evolved into its current form, with an actual constructed dragon. It is unknown when the term "Dragon Day" was coined, but it likely came into use in the 1950s. Since then, the holiday has turned into a parade for the dragon. Although it is typically carried from beneath by architecture students, in 1964 and 1976 the dragon was mounted on a car and driven through the route.[citation needed] In 1985, the dragon fell over as it rounded Sibley Hall, and was not able to complete its route. In 2009, due to new New York State Department of Environmental Conservation regulations[1] , the dragon was not burned at the end of the parade route; the dragon's "nest" was burned...
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...Readings: Four Pillars Read “Four Pillars” on the GCU website. Link: http://www.gcu.edu/About-Us/Four-Pillars.php Student Preparation for Distance Education Read "Student Preparation for Distance Education," by Taormino, from Distance Learning (2010). (7pgs.) Link: http://library.gcu.edu:2048/login?url=http://search.ebscohost.com.library.gcu.edu:2048/login.aspx?direct=true&db=ofs&AN=55725308&site=ehost-live&scope=site New Skills for a New Work Reality Read "New Skills for a New Work Reality," by Galagan, from T + D (2011). (4pgs.) Link: http://library.gcu.edu:2048/login?url=http://search.ebscohost.com.library.gcu.edu:2048/login.aspx?direct=true&db=ehh&AN=67091140&site=ehost-live&scope=site The Cornell Method Read "The Cornell Method" portion of the Note Taking Systems page of the California Polytechnic State University website. (6pgs.) Link: http://www.sas.calpoly.edu/asc/ssl/notetakingsystems.html Parallel Note-Taking: A Strategy for Effective Use of Webnotes Read "Parallel Note-Taking: A Strategy for Effective Use of Webnotes," by Pardini et al., from Journal of College Reading and Learning (2005). (18pgs.) Link: http://library.gcu.edu:2048/login?url=http://search.ebscohost.com.library.gcu.edu:2048/login.aspx?direct=true&db=eric&AN=EJ689655&site=ehost-live&scope=site The Digital Dog Ate My Notes Read, "The Digital Dog Ate My Notes: Tools and Strategies for 21st Century Research Projects," by Lamb & Johnson, from Teacher Librarian...
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...10034 (583) 481-3455 Education: CORNELL UNIVERSITY Johnson Graduate School of Management Ithaca, NY Master of Business Administration May 2008 -Lester B. Knight Fellowship Recipient -Old Ezra Finance Club, Consulting Club, Lacrosse Club, Sailing Club CORNELL UNIVERSITY College of Engineering Ithaca, NY Master of Engineering (Civil), 2007 Bachelor of Science, Civil and Environmental Engineering, 2006 -Dean’s List; Roger K. Berman Prize – Excellence in Communication, Recipient; Experience: Summer 2005 CITIGROUP GLOBAL CORPORATE & INVESTMENT BANK New York, NY Financial Institutions Group, Insurance & Asset Management Financial Analyst ■ Primary tasks: Excel-based modeling, preparation of pitch materials, financial statement analysis, Research and preparation of quarterly comparable analyses ■ Participated in IPO and other equity offerings, totaling several billion dollars. August 2003 - ITHACA FIRE DEPARTMENT Ithaca, NY 2005 NYS Interior Attack Fire Fighter / NREMT-D; Recruiter ■ Fire Fighter assigned to an engine to perform fire suppression, emergency medical services, motor vehicle extrication, high-risk rescue ■ Treasurer, Tornado Hook & Ladder, Company # 3. Responsible for reorganizing the book keeping system that enabled the company to remain soluble while five of eight other companies became inactive Summer 2004 CORNELL UNIVERSITY & NYS DEPARTMENT OF...
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...increase profits for the ice cream supplier. Most vertical mergers happen because both businesses involved will benefit from the vertical merger. A conglomerate merger happens when two businesses have nothing to do with one another, meaning they do not engage same kinds of business, merge. Furthermore, there are two kinds of conglomerate mergers, pure and mixed. Pure conglomerate mergers happen when two businesses merge that have nothing in common. Mixed conglomerate mergers happen when businesses are looking to extend their products or markets (MBDA, 2015). A good example of a conglomerate merger is when someone sells their products on the Home Shopping Network and the two companies merged. According to information gathered from Cornell Law School’s website, a joint...
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...CRITIQUING INTERNET SOURCES Sue Reeves GEN/499 Dr. Elizabeth Brown January 19, 2015 Critiquing Internet Sources The internet is filled with information. Podcasts, videos, and blogs are the most used forms of information on the internet. Three factors that need to be used when evaluating internet sources for use in research are authority, can the speaker be authenticated, and is he qualified to speak on the subject, accuracy, can the information be found in other credible sources, and currency is the information current or when was the last revision to the page? The topic is Elder Abuse, a blog, video, and podcast, have been evaluated pertaining to the subject to show the credibility and reliability of the sources. A blog is a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites (Oxford Dictionaries, 2015). The blog Elder Care and Technology is written by a group of writers’ in the Walton Law Firm. The blog explains in detail the impact of modern technology on Elder Abuse. The law firm based in San Diego, California specializes in court cases representing abused elders and their families. The Law firm can be authenticated and has been successful in prosecuting and retaining damages against nursing homes and personal care homes for years (Walton Law Firm, 2014). The blog does...
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...Cornell, that's pretty nice.” She replied smirking “Haha yeah. It's almost like a tradition in my family to go there. How about you?” “I went to New York University and studied law. It's actually a tradition in my family to go to Cornell too. I grew up in a foster home most of my life and didn’t learn about the tradition until recently when I was digging into my birthparents past and stuff.” Kamberly replied. “I grew up in a foster home too. Maybe that's where we have seen each other. Where did you grow up?” he asked “I’ve grown up here, in New York for my whole life. Never lived anywhere else. How about you?” “Oh, that can’t be it then. I grew up in Washington most of my life.” he replied “Weird question, but what’s your last name?” she asked. She had a feeling that she needed to ask that question. She didn’t know why it just kept nagging at her mind. “Arrowmen...
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...In my four years as a Cornell student, I have discovered that my most impactful interactions and most memorable opportunities have come without the context of the classroom. Yes, as in any academic institution, the classroom plays a primary role in preparing students to better change their surrounding communities by encouraging critical thinking, inspiring innovation and fostering debate and cooperation. Nevertheless, it is when these skills and ideas are taken beyond the four walls of the lecture hall that the true power of education is put in motion. Ever since my high school days, I have always been involved extracurricular activities, and looking back I see it was during those times that I had the greatest impact on my classmates and...
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...SECURITY ORIENTED COMPUTING This refers to components of organizational security programs that ate put in place to ensure the safeguarding of an organization’s framework. They play quite a significant role in preventing cybercrime or manipulation of an organizations data. They are not necessarily focused on Information technology but rather are concepts that have been put to the test and proved to be viable. One of this concepts is security oriented computing. It can be best described as a strategy to prepare for unavoidable failures. It is a slight alteration from the principle known as recovery oriented computing. Both concepts revolve around the ideology that accidents are anticipated in key aspects and will occur at one point .Security oriented computing operates on a number of principles that ensure its effectiveness. One of this assumptions is that all security controls are vulnerable and may end up causing inaccessibility of the intended service or even worse, unauthorized users. This helps the particular organization be on high alert and ensure that their security controls are monitored at all times .Another assumption is that all people conducting alterations or configurations to the system may introduce loopholes to the latter due to wrongful installation or a mistake made during the configuration. The third assumption is that all people conducting day to day operations are subject to make normal errors if the computer allows them to. Interfacing with humans creates...
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...the voice of several generations, a champion for those who, like himself, viewed society’s excesses and eccentricities with more than a little skepticism. Vonnegut was hailed as a “literary idol” whose works became “classics of the American counterculture,” Early Life Writer, novelist. Born on November 11, 1922, in Indianapolis, Indiana. Kurt Vonnegut is considered one of the most influential American novelists of the twentieth century. He blended literature with science fiction and humor, the absurd with pointed social commentary. Vonnegut created his own unique world in each of his novels and filled them with unusual characters, such as the alien race known as the Tralfamadorians inSlaughterhouse-Five (1969). After studying at Cornell University from 1940 to 1942, Kurt Vonnegut enlisted the U.S. Army. He was sent by the army to what is now Carnegie Mellon University to study engineering in 1943. Soon after his return from the war, Kurt Vonnegut married his high school girlfriend, Jane Marie Cox. The couple had three children. The Vonneguts also adopted his sister's three children after her death in 1958. Writing Debut Showing his talent for satire, his first novel, Player Piano, took on corporate culture and was published in 1952. More novels followed, including The Sirens of Titan (1959), Mother Night (1961), and Cat's Cradle (1963). War remained a recurring element in his work and one of his best-known works, Slaughterhouse-Five, draws some of its dramatic power...
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... 2008). It simply asks the participant to name the ink color a word is printed in. The catch is that the word “blue” might be printed in red ink. This sets up a cognitive conflict within the brain (“Hypnotic Suggestion Can Reduce Conflict In Human Brain, Weill Cornell Medical College Researchers Report”, 2005). Subjects that were considered “highly suggestible” were asked to take this test in practice sessions first, and then they were hypnotized while researchers watched their brain activity using both event-related potentials (ERP) and functional MRI (fMRI) (“Hypnotic Suggestion Can Reduce Conflict In Human Brain, Weill Cornell Medical College Researchers Report”, 2005). Researchers could see that the brain’s conflict-resolution area was no longer active when subjects were hypnotized as well as areas of the brain involved in recognizing written words (“Hypnotic Suggestion Can Reduce Conflict In Human Brain, Weill Cornell Medical College Researchers Report”, 2005). The study was performed in order for researchers to find evidence that the brain can essentially disregard responses that have long been accepted by experts as automatic or ingrained (“Hypnotic Suggestion Can Reduce Conflict In Human Brain, Weill Cornell Medical College Researchers Report”, 2005). Real world applications for the results of this study include brain research and the placebo effect as well as the power of the spoken word or suggestibility and how it can help people in psychotherapy. In my opinion...
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...Phase 2 Individual Project The Cornell method of note taking is very thorough. I liked it because the summary portion makes it easy to quickly review your notes without going in to full detail, and still be able to grasp concepts. I did not like the fact that you had to do the questions/keywords after you took the notes. This, to me at least, felt backwards from what I am used to and it became more time consuming for me because of that. I liked the outline method because of the way it flows with the text that I was reading. I disliked the outline method because actually typing it out, all of the letters and numbers get a little bit confusing and it almost takes away from the different points. My preferred method for note taking out of the two would be outline. It is easier to type and you can quickly look at key concepts. It is visually more appealing to me. Outlining your notes also seems to allow you to pack in more details than I was able to put into the Cornell notes. After reading chapter eight, I feel that I am a visual learner. I think that since I am a visual learner it makes sense that I would prefer the notes that are more visually appealing. I read that a visual learner should summarize information in visual formats such as short sentences or bullet points, which to me would be more like an outline. This also makes sense because I learned that visual learners are better at remembering what they read if it is written in descriptive text and with outlines you can...
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...Difference between analysis and evaluation Analysis refers to the process of gathering information, evidences, assumptions about an object or a problem. While evaluation is the process of weighing out different sides, contrasting perspective, assumptions about that object by applying specific criteria's. University of Virginia provided different methods of analysis such as descriptive analysis to offer a detailed description to describe main features of the collection of data, comparative analysis to compare and contrast different resources, SWOT analysis to address strength, weakness, opportunities and threats to the research, cause and effect analysis to analyze co-relation between input and output, statistical analysis is to gather and format data to come up with claims on the basis of data. It can be used in cause and effect analysis. According to Cornel University research of evaluation department, evaluation can be done by formative or summative way. Formative evaluation is a program cycle where we can implement feedbacks to improve results. It concentrates to determine audience, efficiency of program, decide methodology, and finally approach of analysis. Structured conceptualization is used to define a evaluation program, specific criteria needs to apply to implement analysis, different monitors needs to set to monitor progress and provide feedbacks. Summative evaluation is a goal based evaluation which determines if goals of a program were achieved or not. It also...
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...international relations at the City College of New York (CUNY) in hopes of writing more about global affairs. In his other lives, Jared has also blogged about basketball, written reports on nuclear disarmament and reported for the New York Daily News. Emily Holbrook is editor of Risk Management magazine and lead blogger for the Monitor. Originally hailing from New Jersey, Emily has spent much of the past decade in Florida where, among other things, she graduated from the University of Central Florida with concentrations in finance and English. She now lives in Brooklyn where she enjoys stroller-counting. Morgan O’Rourke is editor in chief of Risk Management magazine and has been with the publication since 2002. Morgan graduated from Cornell University in Ithaca, New York, with a degree in communications and lives on Long Island, where he was born and raised. In his spare time, he enjoys his larger-than-necessary music collection and having his heart broken every September by the Mets. COMMENTS ON THIS ENTRY ARE...
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...Student Instructor Class Date What “The Girl in the Flammable Skirt” Says About Passion Passion, a force, just like gravity, that cannot be seen but is there and has a huge impact on how we act. However, unlike gravity, it does not weigh us down. Actually, it does quit the opposite, metaphorically speaking. One can argue that passion and the overwhelming emotions that is provokes is what played a major role in the advancements humans have made throughout history. And if someone were to take a look at all of those who have become successful in their endeavors, they would find that what all of these people have in common is the driving force that is passion that somehow allows people to set out on a path to achieve their goals and face all the obstacles along the way. An instance of passion can be seen in Aimee Bender’s “The Girl in the Flammable Skirt,” a short story about a teenage girl’s strained relationship with her sick father. At quick glance the story is basically a collection of random, loosely connected events that also consists of ridiculous characters which might leave some to question its direction and the message it is trying to convey the readers. But if someone were to take a closer look at the story and take note of the symbolism Bender is using then they would be able to see how the story deals with passion and what it has to say about it. And despite the seemingly occurrences that take place in it, the story shows the effect of passion has on people and...
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