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Corning Incorporated: a Network of Alliance

In: Business and Management

Submitted By vortex0meat
Words 270
Pages 2
What is distinctive about Corning’s Management style? What are some of the issues for the firm’s Management practice as an “evolving network of alliance”? How have the top management teams controlled the firm with the regards to organization structure and its flexibility, autonomy of the joint venture and partnership, fit and consistency between long-range corporate strategy and daily tactical operation, communication and network among employees within and across the organization(alliances and joint ventures)?

- The key factor of corning changes is corning is the technology-driven company but often unable to translate its innovation into profits, the technology industry is complex, specialized and short-lived innovation and economic recession also make the whole industry competition more aggressive. For Corning penetrate the product to market but not success due to late entry. International market explanation may also be the factor too. These make (or possibility force) corning to form the alliance. To form the alliance, corporate culture, ethic and mind set of employee in each level is vital especially for corning the team oriented and flat organization. Corning will pick the company that fit to corning strategy and provided the maximize profit to both company. Corning policy emphasis in the corporate ethic as they will not do the cherry-picking from the alliance, the strong tied between alliance management (decision maker level) make the organization move quicker and easier to share the resource between alliances or even expand the connection. The team oriented also reflected the alliance strategy, the employees in each level must be the team player, relay on less formal power, share more information to the...

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