Free Essay

Corning Ware

In: Business and Management

Submitted By pankshi
Words 619
Pages 3
CorningWare: Refreshing an Iconic Brand

CorningWare began in the space-hustling 1950s as Pyroceram, a material that would securely ingest temperature vacillations in rocket nose cones. By 1958, it was brought into homes with the capacity to go straightforwardly from the cooler to the broiler to the table, a generous advantage for those setting up the family dinners and cleaning up after.

The glass-fired — and later, stoneware and aluminum — material, with its protected fitting covers and accessibility in an assortment of sizes, has been a backbone in kitchens from that point forward.

The test: Despite its notable status, now and again social patterns sneak up on your image speedier than you can say "Nourishment Network." Such was the situation with CorningWare French White bakeware, which was reliably losing partake in a housewares classification commanded by superstar culinary expert supported product offerings. Examination uncovered that purchasers related the CorningWare brand with nostalgic ideas, in spite of the fact that they were pleased by the new, more redesigned offerings in splendid hues the brand had presented — and significantly more eager to take in they were from a trusted name like CorningWare.

The long-standing bakeware organization expected to give individuals another approach to consider CorningWare and turned to marking, outline and prototyping office Kaleidoscope.

According to me, the solution to the problem is toward the begin of the activity, Kaleidoscope found that the CorningWare bundling had not been redesigned in years. Its test was to overhaul the created brand without gambling purchaser trust and the inclination of wistfulness they connected with adolescence memories. However overhauling was fundamental if the office was set help CorningWare to contend with the style and execution guarantee of more up to date, contemporary brands. Kaleidoscope's main goal was to re-make the CorningWare name around immortal style and advancement.

The office built up a brand system that was intended to hoist brand distinguishment of all the numerous CorningWare offerings at rack and bail the items emerge against contenders. In the meantime, the group expected to guarantee that every present and future sub-line would have the right adjust of identity.

Kaleidoscope made a brand quintessence for CorningWare as "the minimal dark dress of the bakeware class" — its the exemplary, go-to decision that never goes out of style. You can dress it up or down, making it ideal for any event.

The overhauled bundling highlights double "legend" boards: One board highlights the exemplary lines and ageless configuration of the culinary specialist's toque-roused bakeware pieces (the minimal dark dress), and the inverse board offers a contemporary table setting (the event).

Turning its thoughtfulness regarding the item itself, the Kaleidoscope group upgraded the cornflower symbol that has been offered on eras of CorningWare dish cooks, and afterward consolidated it into the brand mark. A legacy get out, "subsequent to 1958," now sits underneath the blossom.

The bundling structural engineering is straightforward and strong, sufficiently particular to pop off the rack additionally sufficiently adaptable to suit current sub-lines of CorningWare Cast Aluminum, CW by Corning Ware and Etch.

1. A very much planned however straightforward watch shouts to clients from the rack and stays valid to the brand's "no anxiety and no chaos" identity.

2. The bakeware effortlessly and securely goes from cooler to the dishwasher (and all around in the middle of) — an incredible offering highlight for occupied cooks. Kaleidoscope manufactured the item attributes obviously into the bundle overhaul, helping customers hunting down such an answer.

3. As seen on the different assortments imagined, the new bundle outline adjusts smoothly to the greater part of Corning Ware’s items, because of the steady treatment of the brand name and check in a clean data lockup.

Similar Documents

Premium Essay

Pyrex

...stay competitive with the competition. That is because with a lot of their current products they are made cheaper overseas versus the cost it would be to make them in the states. | 1. Corning Consumer Products – CCP (PYREX, the product line and brand originally, was World Kitchen's oldest brand and among its most recognized names) 2. EKCO Group 3. General Housewares. | 1. PYREX 2. CorningWare 3. Corelle 4. EKCO 5. Baker's Secret 6. Magnalite 7. Chicago Cutlery 8. OLFA. | Timelines | Events | In the early 1900s | Corning Glass Works (CCP) created a glass product to be used by railroads | In 1913 | Generated idea: glass dishes for baking. It was made by mistake when Bessie Littleton the wife of a Corning chemist ask her husband to bring home s some strong shatterproof glass for her to use in the kitchen. The Chemist then began a two year process to perfect the glass and to start selling it | In 1915 | Pyrex started to hit department and China stores everywhere. | In 2004 | World Kitchen sold OXO line to Helen and Troy => overcome bankruptcy in 2003 | In 2006 | World Kitchen owned only two plants in US:1. The PYREX plant in Charleroi,Pennsylvania (produced bakeware via a special process for tempering the thick, translucent glass)2. Corelle plant in Corning,...

Words: 4153 - Pages: 17

Premium Essay

Corning Glass Works: Electronic Product Division

...The By 1968 Coring realized market conditions were changing, technology was shifting to a commodity based market. Corning did not know if they wanted to be in this market. Some of the internal technical leaders were willing to turn away from this market claiming Corning developed high margin and highly technical products. Mean while sales and marketing were pushing hard to win new work in these fields disregarding the fact that Corning was not designed to compete in a fast moving commodity market. So, although sales were down Corning still relied on making their profits with out competition pressures. They relied on patents, technical know how and substantial capital investment joint. Corning started to see problems when its sales force started to focus on volume of sales without a concern for gross margins. The Sales group booked as many orders as they could to meet sales goals. Sales were giving away the store, claimed manufacturing. Marketing was just as bad. They projected a market for a product, had manufacturing make samples and spend on capital investment, only to come back later and say the market is not ten million, but, one million. Marketing claimed manufacturing was to slow to react to market conditions. Marketing clamed Product Development wasted time, up to seventy percent of product roll out was spent on process development. What happened was the trust that is necessary for departments to be able to work closely together went away. Through all of this lack of......

Words: 335 - Pages: 2

Premium Essay

Dow Chemical Business Analysis

...Who Founded Dow Chemical Dow Chemical Company, and American Chemical and Plastics manufacturer is one of the globe’s prominent suppliers of chemicals, plastics, synthetic fibers, and agricultural products. Dow Chemical was originated by Chemist, Herbert H. Dow, of Midland in 1897. Dow was to support Midland Chemical Company in 1890 and the Dow Process Company of 1895(Dow Chemical Company, (2012)). What is a SWOT analysis? What does a SWOT analysis deliver in regards to organizations; it is a tool that categorizes the strengths, weaknesses, opportunities and threats of an organization? Once the SWOT is completed, it can determine what the firm can do in completing its objectives and what other accomplishments it can achieve to receive satisfying results (Investopedia, 2012). In running a business a SWOT analysis is a useful tool that assists an organization in operating efficiently it determines what financially and productively what an organization needs to do to succeed. Dow Chemical Company SWOT analysis Strengths The Strengths of Dow Chemical in regards to is worldwide processes, in 2007, Dow had $53.5 billion in sales. 150 manufacturing sites in 35 countries. This organization sells its merchandise in over 160 countries (Datamonitor, 2011). The company has many manufacturing operations one which is located in the Lake Jackson and Freeport, Texas area. With more contractors that are coming into the area to work for Dow Chemical not only has it brought in......

Words: 2068 - Pages: 9

Free Essay

Dow Corning and the Silicone Breast Implants

...Business Ethics 22 November 2011 Dow Corning and the Silicone Breast Implants The pressures society places on women’s physical appearances can and often has created a psychological weakness on many women’s state of mind and physical well-being. On average people spend in excess of seven billion dollars per year on plastic surgery. The obsession American women have come to believe is normal concerning their physical beauty drives women to plastic surgeons by the millions each year. Women like Selma Hayek, Pamela Anderson, and Dolly Parton are all in essence physical role models for the average woman. Many companies have created products that are used to enhance the female physic from the inside out. This writing will explore the lengths a company will go to in order to gain profit from women who are desperate to enhance their physical appearance. In addition, the ethical practices of a certain company that were set aside to maintain revenues and side step litigation are examined within this paper. The Dow Corning Corporation was once thought to be a stellar company in terms of its ethical business practices. The Dow Corning Corporation was established in 1897 by a Canadian Chemist named Herbert Henry Dow (Dow Corning Breast Implants, 2011). Dow Corning Corporation rapidly became one of the few major manufacturing producers that made silicone products. Considering the fact that the Dow Corning Corporation is the second largest manufacturer of chemicals in the world and......

Words: 1843 - Pages: 8

Free Essay

Owens Corning

...From the reading I found that there are a few different kinds of clusters, identifying the one that is in line with Owens Corning company is a little more difficult than expected. Also, I’m not quite sure if I completely understand the nature of the correct cluster where discussing. The Owens corning company has a strong domestic cluster along with a growing global cluster. In the United States the domestic cluster is spread out throughout the United States and Canada. The have several divisions that are closely entwined with each other where one plant manufactures the materials and resources that is shipped to another factory for either assembly or further rendering and assemblies. There are further clusters that can or cannot be the right distinction for the Owens Corning Company. The geographical cluster to which you have particular interests in the resources, supply chains and transportation of goods and materials; playing a distinct role of how well a corporation will survive in that region. Michael Porter talked about the enduring competitive advantages in global economies that lie increasingly in the local things- knowledge, relationships that distant rivals cannot match. He discusses, when a company can source a materials from a distance through global markets and corporate networks available to any company, therefore essentially nullifies the source as a competitive advantage. Having more open global markets, faster communication and transportation should......

Words: 597 - Pages: 3

Premium Essay

The Ready-to-Eat Breakfast Cereal Industry

...Fudan – MIT China Lab Projects 2015 – 2016 1. Dow Corning: The customized market study & opportunity digging of China’s infrastructure construction industry for Dow Corning, China Company Information 公司信息 Name of Company/ Business Unit 公司/事业部名称 Website 网址 Address 地址 Dow Corning (China) Holding Co., Ltd. 道康宁(中国)投资有限公司 www.dowcorning.com www.dowcorning.com.cn dowcorning.tmall.com No.1077 Zhangheng Road, Zhangjiang Hi-Tech Park, Pudong District, Shanghai 201203 , P.R.C. 中国上海市浦东区,张江高科技园区,张衡路1077号,邮编: 201203 Company Background 公司背景 Established in 1943 specifically to explore and develop the potential of silicones, Dow Corning is a global leader in silicon-based technology and innovation. We are passionate about silicon technology’s versatility, its possibilities and its unique potential to help solve some of the most important challenges facing our world. Brief Introduction 公司简介 Stage of Development Through our Dow Corning® and XIAMETER® brands, we provide performance-enhancing products and solutions to meet the needs of customers in virtually every major industry and to improve the daily lives of nearly a billion of the world’s people. More than half of our annual sales are outside the United States. Dow Corning Corporation is equally owned by The Dow Chemical Company and Corning, Incorporated. Dow Corning also is the majority shareholder in Hemlock Semiconductor Group, which is comprised of several joint venture companies. Hemlock Semiconductor is a leading provider of......

Words: 3221 - Pages: 13

Premium Essay

Dd: Estimate Form

...Roof: Tear off two layers of shingles on house and clean up debris and haul away. House will be protected from shingles that are torn off. Install new chimney flashing, new roof to wall tin flashings, new metal valleys, new 6” of ice and water shield, new ridge vent and new ridge cap. Install new synthetic shingle underlayment, new pipe flashing, tuck point the chimney. New Owens Corning Duration shingles: $11,900 New Owens Corning Oakridge shingles: $11,400 Gutters: Install 5” with 3x4 downspouts: House $1530 Payment is as follows: 1/3 at signing and 2/3 is due upon completion. Terms and Conditions: The owner or agent certifies that he has read this agreement, and terms and conditions have been explained to him and that he fully understands them; that there is no understanding verbal or otherwise than that contained in this agreement. All measurements and depths are approximate. All materials to be at contract specifications. Contractor carries all legally required insurance. However, homeowner is responsible for permits if needed and lot line locations. Owner assumes responsibility for any landscaping repairs and gives contractor permission to access property with any equipment. Lien waivers are available upon completion. Buyer and contractor agree if any disputes arise throughout this transaction it shall be settled through arbitration. In no way shall the contractor be liable for any legal expenses. In the event of cancellations, prior to start of......

Words: 299 - Pages: 2

Premium Essay

Corning Glass Case

...Corning Glass Company is an old company founded in the US, specifically in Massachusetts that manufactured glass, ceramic, and related materials usually on an order basis, which means it did not had a determined market other than satisfying particular demands from its customers and taking opportunities manufacturing Original Equipment for larger companies. Corning Glass was established in Corning, New York in the mid 1800s. Corning Glass’s operations were in Corning but as the company grew they opened plants and sales offices throughout the country. By 1968, most of their 40 plants were located east of the Mississippi River. Most of them were headquarters but two of their major divisions were in Corning. (Beer, M. 1983) The Electronic Products Division was one of the eight line’s division in Corning Glass Woks. Their reputation was based on their high technological capability in the invention and manufacture of glass products. Some of the products the electronic division manufacture included glass lenses for optical use, laboratory glassware, refractories in a wide variety, some products for kitchen use such PYREX, well known for many people because of the good product qualities for kitchen use. (Beer, M. 1983) When the market became more competitive its Electronics Products Division (EDP) started having some organizational problems because of the lack of growth. It all started when the profits became decreasing and in 1968 Mr. Joe Bennett took the leadership recently (in......

Words: 847 - Pages: 4

Free Essay

Penn Square Bank and the Down Corning Bankruptcy

...Penn Square Bank and the Down Corning Bankruptcy Today’s businesses struggle to survive in a volatile marketplace and frequently internal and external ethical pressures are placed upon employees and management in an effort to ensure the success of the company. Companies like Penn Square Bank faced ethical pressures regarding documentation, credit extension, and revenue recognition, which eventually led to the closing of Penn Square Bank. The Dow Corning bankruptcy raised many ethical questions. Speculations have been made about whether Dow Corning filed bankruptcy because of the financial hardship placed upon it by consumer lawsuits or whether Dow Corning used bankruptcy laws to shield itself from obligations to its consumers. This report will examine, 1) the ethical challenges and pressures each of these companies faced, 2) a review of Dow and Corning’s actions during the bankruptcy filing, and 3) a discussion of how Penn Square Banks ethical pressures might have been alleviated or offset. Penn Square Bank Penn Square Bank is an illustration of improper asset valuation. In an effort to grow Penn Square bank into a merchant bank and have it become a major financial backer to Oklahoma’s oil men, Bill Jennings hired Bill Patterson to lead his new energy lending division (Caskey, 1985). The energy lending division was tasked to find borrowers for oil customers. As loans were passed to other financial institutions; Penn Square collected fees for......

Words: 1494 - Pages: 6

Premium Essay

Corning Incorporated: a Network of Alliance

...the top management teams controlled the firm with the regards to organization structure and its flexibility, autonomy of the joint venture and partnership, fit and consistency between long-range corporate strategy and daily tactical operation, communication and network among employees within and across the organization(alliances and joint ventures)? - The key factor of corning changes is corning is the technology-driven company but often unable to translate its innovation into profits, the technology industry is complex, specialized and short-lived innovation and economic recession also make the whole industry competition more aggressive. For Corning penetrate the product to market but not success due to late entry. International market explanation may also be the factor too. These make (or possibility force) corning to form the alliance. To form the alliance, corporate culture, ethic and mind set of employee in each level is vital especially for corning the team oriented and flat organization. Corning will pick the company that fit to corning strategy and provided the maximize profit to both company. Corning policy emphasis in the corporate ethic as they will not do the cherry-picking from the alliance, the strong tied between alliance management (decision maker level) make the organization move quicker and easier to share the resource between alliances or even expand the connection. The team oriented also reflected the alliance strategy, the employees in each level must......

Words: 270 - Pages: 2

Premium Essay

Reinventing Your Business Model

...One secret to maintaining a thriving business is recognizing when it needs a fundamental change. 50 Harvard Business Review 1711 Johnson.indd 50 | December 2008 | hbr.org 10/30/08 2:02:02 PM Reinventing Y our Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann Jim Frazier IN 2003, APPLE INTRODUCED THE IPOD WITH THE ITUNES STORE, revolutionizing portable entertainment, creating a new market, and transforming the company. In just three years, the iPod/iTunes combination became a nearly $10 billion product, accounting for almost 50% of Apple’s revenue. Apple’s market capitalization catapulted from around $1 billion in early 2003 to over $150 billion by late 2007. This success story is well known; what’s less well known is that Apple was not the first to bring digital music players to market. A company called Diamond Multimedia introduced the Rio in 1998. Another firm, Best Data, introduced the Cabo 64 in 2000. Both products worked well and were portable and hbr.org 1711 Johnson.indd 51 | December 2008 | Harvard Business Review 51 10/30/08 2:02:12 PM Reinventing Your Business Model IDEA panies understand their existing busistylish. So why did the iPod, rather than IN BRIEF ness model well enough – the premise the Rio or Cabo, succeed? behind its development, its natural inApple did something far smarter » Breakthrough, game-changing terdependencies, and its......

Words: 6529 - Pages: 27

Premium Essay

Genetics

...Genetics Scott Cliff Post University Genetic engineering (GE) has been presented to the public as a way to improve the quality of our lives, enhance agriculture and advance our ability to fight genetic illnesses. The possibilities seem endless, but raise worries as well as optimism (Fricker, 2002). The Human Genome Project, conducted by the U.S. Department of Energy and the Department of Health and Human Services, undertook the task of mapping all human genes their chromosomes (Morse, 1998). This project contributed greatly to the potential for GE in humans, but in fact GE has already been used in agriculture. However, some biologists point out that we call “genetic engineering” has been accomplished for centuries via cross-breeding, and that GE is just a new way of accomplishing something already done in the past (Fricker, 2002). The risk with GE is that genes can be combined in ways never before possible, and with possibly unpredictable results. For a decade, we have had the capability to insert alien genes into target cells, thus changing the organism. This can be done with cells taken from a patient. After altering, they can be returned to the patient to achieve some medical goal (Anderson, 1990). The concern with GE is that it can have both anticipated and unanticipated effects (Fricker, 2002). Because of this, we should proceed cautiously and carefully, with many safeguards in place. Genetic engineering is largely uncharted territory and only hubris would......

Words: 1262 - Pages: 6

Free Essay

Assignment on Engineering Materials (Glass)

...Assignment On Engineering Materials (Glass) Introduction Glass is a non-crystalline solid material. Glasses are typically brittle, and often optically transparent. The most prevalent type of glass, used for centuries in windows and drinking vessels, is soda-lime glass, made of about 75% silica (SiO2) plus Na2O, CaO, and several minor additives. Often, the term glass is used in a restricted sense to refer to this specific use. [pic] [pic]Roman Cage Cup from the 4th century A.D. In science, however, the term glass is usually defined in a much wider sense, including every solid that possesses a non-crystalline (i.e. amorphous) structure and that exhibits a glass transition when heated towards the liquid state. In this wider sense, glasses can be made of quite different classes of materials: metallic alloys, ionic melts, aqueous solutions, molecular liquids, and polymers. Of these, polymer glasses (acrylic glass, polyethylene terephthalate) are the most important; for many applications (bottles, eyewear) they are a lighter alternative to traditional silica glasses. Glasses play an essential role in science and industry. Their chemical, physical, and in particular optical properties make them suitable for applications such as flat glass, container glass, optics and optoelectronics material, laboratory equipment, thermal insulator (glass wool), reinforcement fiber (glass-reinforced plastic, glass fiber reinforced concrete), and glass art (art glass, studio glass). ...

Words: 6654 - Pages: 27

Premium Essay

Shoppers Stop Retail Analysis

...Retail Management Strategies: Shoppers Stop Retail Visit J. Shiveen Page | 1 INDIAN RETAIL INDUSTRY: The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof.      Indian Retail Market Share: 30% of GDP Share of retail in private consumption: 53.3% Total retail market: Rs. 1,948,916 cr. Organized retail market: Rs. 126,680 cr. (6.5% of total market) Growth rate of organized retail: 17.39% YOY Page | 2 KEY DRIVERS OF THE ORGANISED RETAIL INDUSTRY: Favorable demographics, rising income as a trickledown effect of the rising GDP are among the major reasons for the retail boom. Other reasons for retail boom are: Exposure to international trends; Technology; Fluidity; Increasing Middle class consumption growth. BRAND PROFILE: HEADQUATERS INDUSTRY TYPE STATUS COMPANY SIZE NUMBERS OF STORES 2011 REVENUES NET PROFIT TOTAL RETAIL AREA FOUNDED Eureka Towers,9th Floor, B Wing, Mindspace, Link Road, Mumbai, Maharashtra-400064 Retail Public Company Operating 8000 employees 49 Rs. 439.2 crore Rs. 11.7 crore 3.93 million sq. ft. 1991 “Feel the experience While you shop” Page | 3 Vision: To be a global retailer in India & maintain no.1 position in Indian market in Department......

Words: 4075 - Pages: 17

Premium Essay

Geni

...An Built heydays. nearly as avid in creating Nxxx,2012-01-22,A,001,Bs-BK,E3 all of the Abroad of Almost Empire Almost all millionnotheydays. heydays. Almost the 70 in America. Today, few are. mous companies were in theirall of 70 million the 70 million Apple employsApple employs 43,000 43,000 peoAmerican jobs as other faiPhones, 30 million iPads iPads andiPadsApple employs 43,000 peoand iPhones, 30 million30 million iPhones, and Almost all of the 70 million heydays. plemous companies were in their and inple inUnited States and the the United States 59 43,000 other other products Apin America. products other products Ap- ple in the United States 59 million million ApApple employs million peo- 59 Today, few are. iPhones, 30 million iPads and overseas, a Late Edition small fracple sold last year year manu- were manu- 20,000 a small fracAlmost last sold were manu-heydays. ple and of the last year ple in the United Statessoldallplewere 70 million20,00020,000 overseas, overseas, a small 59 million other products ApAppleof Timesover 400,000 Ameri-YOR the employs 43,000 over Today, clouds the peotion over 400,000 Ameri- high iPhones, 30 million iPads andtion ofNew York thetion of and sunshine, 400,000 Am facturedNo. 55,658 overseas. VOL. CLXI .factured factured . © 2012 The NEW ple sold last year were manu- 20,000 overseas, a small .frac-overseas. overseas. © 2012 The New York Tonight, cloudy, a bitand NEW YO of in workers StatesMoVOL. CLXI . No.......

Words: 23337 - Pages: 94