Premium Essay


In: Business and Management

Submitted By bettyboop11
Words 1601
Pages 7

Corporate Responsibility and Marketing Strategies
BUS508 Contemporary Business
Spring Smith
July 19, 2015
Ann Sams

In this essay it will discuss Apple’s current position about social and ethical responsibilities of the company. The essay will list at least two examples to support the statement. The essay will discuss impacts about the publication of ethics and social violations made by the Company suppliers and it will also have a support response of an example. The essay will continue to determine two methods the company can utilize to make sure that the suppliers adhere benefits and wages will go forward. The essay will determine if customers would be willing to pay more if the Company increases the prices to better benefits and wages for suppliers’ workers. The last topic on the essay will discuss Apple’s overall strategy, and it will list two actions the Company can take to exceed competitive advantage in the business.

Apple’s ethics and corporate social authority are at the highest levels for the company and consumers. Apple are faced with different questions from their consumers and stockholders regarding Apple’s ethical and social authority (Munson, 2014). Apple ethics includes anything from how they advertise to the way they hire. Apple depends on their employees who represent the company and on their customers, to represent a trustful image that is together with objectives and goals in the company.
Apple’s position on their ethical and social responsibilities includes transparency, in which a reduction of the environmental safeguarding and impact on the well-being and health of their employees. The commitment the company Utilize on transparency publishes their history whether it is bad or good. Apple also became the first company to join the Fair Labor Association (Apple, 2013). The company trained over 350 employees on safety issues and 95…...

Similar Documents

Free Essay

Corporate Culture

...CORPORATE CULTURE Dual & Duel Organisation  Dual organisation :  68% of firms  2 invisible caracteristics  Horizontal coordination problem  Duel organisation :  32% of cases  One objective : coherence of the actions  Verticale integration problem Strengths of cultural integration (1)  Hypothesis of the corporate culture  In a company  coexistence of heterogeneous cultures around a common project Coroporate culture is divided in three forms :  Inclusive  corporate culture  Entrepreneurial culture  Professional corporation Strengths of cultural integration (2)  Cultural duality : 3 forms  Distribution between repetitive work services status and services in contact with the user of professional workers upon workers in  Domination setback  Status as protection or as access to social ascent Destabilization and cultural ruptures  Two groups in the beginning of the XXe century  One with strong values  The other one identifying itself to the first one  Nowadays the new work organizations change the cohesion in the company.  The individualization grows in two ways. Old regulation based on a shared culture  A glorious past :  Companies : long and rich history  Old and strong culture : values, common representations, collective memory  A dominant professional community :  Regulation based on ancient symbolic domination  Different factors illustrate the......

Words: 505 - Pages: 3

Premium Essay

Law 529

...Strategic planning. Super important table when it comes to analysis for final project. Laundry list of why target (or any other business) failed. -Operational Risks Financial Literacy: many committee members don’t have accounting knowledge or certification. In the US you need a financial expert on your board. Beatty/CCGC (2008) A data dump on the board is useless. Remember: clear, concise and compelling. Very punchy style of writing. Directors get bored fast. How does a director become really efficient? -education -information chasm. -are you giving the board stuff they can use. -2000 hour time commitment. NI 58-101/201 The national instrument is the black letter law everywhere in Canada for companies who sell stocks. 101- coroporate governance guidleline (philosophy) 201 – form (checklist, what has to be put on sedar) *make a chart with 4 points comparing all of the aforementioned documents) Belle Island Zoo Case for next week. Convince the class why you can spend $50 million to renovate the Belle Island Zoo....

Words: 467 - Pages: 2

Premium Essay

Southwest Airlines

...December the highest close out performance in fif teen years. The company financial status is strong with an eight hundred million dollar line of bank credit. The net income for 2000 is 178 million dollars. The amount of money to operate the business is 15.7 million dollars. Due to the annex of Air Tran, revenues increased by 1.6 billion dollars. With bad economy Southwest still profited. Our employees are dedicated and do more than give quality customer service but also nurture the forty year history. References J. Veronica Biggins Director Diversified Search ll Atlanta, Georgia Compensation Committee Doug. Retrieved from http”//!/coroporate-governance “The Airlane encyclopedia, 1909-2000.”Myron J. Smith, scarecrow Press, 2002 Gittell, J. H. (2003). The southwest airlines way: using the power of relationships. New York, New York: McGraw Hill. DOI: google.

Words: 567 - Pages: 3

Premium Essay


...values necessary of Halliburton's employees. Halliburton personnel are to abide by the following guiding ethical principles; avoid the intent and appearance of unethical or compromising practice in relationships, actions and communications Refrain from accepting money, gifts of other than nominal value, excessive hospitality, loans or other special treatment from present or potential suppliers that may influence, or appear to influence, purchasing decisions, refrain from reciprocal agreements that restrain competition, and also not to agree to restraints on resale or pricing on resale. Suppliers who attempt to compromise these ethical principles will be subject to cessation of business with Halliburton. (, 2010). Coroporate Responsiblity In a companies prosepective, [Check spelling] working under government orders, each company has its own responsilbiy [Check spelling] for their employees and organization. Halliburtion has to be really strict on confidentality [Check spelling] and the way the different sections of the company is ran. With the company supplying in the middle East and other countries. They have to make sure they have little to know disecrepencies in their logistic support. In conclusion, legal, values and responsiblties of Halliburton is very important to their reputaion and their statue. Suppliers must be comfortable with buying and issuing such an important item....

Words: 732 - Pages: 3

Premium Essay

The Link Between Competitive Advantage & Corporate Social Responsibility

...firm’s competences and linked to its business environment (Porter, 2002). Over the course of the last two decades, there have been a number of incidents that have shaped how organizations respond to social issues and larger relationships with external stakeholders (Porter, 2006). For instance, Nike was boycotted after it was revealed that the company had been engaged into abusive labor practices (Porter, 2006). As a consequence many organizations soon came to realize that in order to ensure that they could preserve their image and maintain a positive relationship with customers, these social issues had to be addressed in the context of their business practices (Porter, Strategy & Society: The link between Competitive Advantage and Coroporate Social Resposibility, 2006). This would improve operations in the organization and allow actions based on ethical business practices (Porter, 2006). According to Porter and Kramer (2006) organizations developed four unique frameworks for conceptualizing and applying corporate social responsibility programs. These include: • Moral Appeals: Many organizations adopted CSR programs because they believed that it was simply the right thing to do. • Sustainability: Some organizations chose to adopt CSR as a principle means to ensure the sustainability of operations over the long-term. • License to Operate: Organizations adopting this approach recognized the interconnectedness of business operations and larger external regulation set......

Words: 4393 - Pages: 18

Free Essay

Communication Plan houden, je moet constant verschillende hoedjes opzetten, meegaan met denkbeelden van andere, ook met de concurrentie. Wat wil bijvoorbeeld de journalist horen? Wederzijds begrip = de organisatie kan alleen ontwikkelen als ze steun en vertrouwen hebben van de publieksgroepen en medewerking Het beleid moet dus afgestemd zijn op de wensen van de publieksgroepen Ze willen peilen naar de mening van de publieksgroepen over de organisatie, ze verspreiden ook info over het beleid naar hun toe. WAAROM? Pr is meer dan alleen de imago opbouwen. Ze willen het klimaat opbouwen vd organisatie zodat het optimaal kan functioneren. Ook om de strategische visie van de organisatie te kennen en zo de doelgroepen makkelijk te kunnen benaderen. Coroporate image te bouwen of te wijzigen. PR heeft ook een signaalfunctie om trends en issues uit de buitenwereld op te merken en ernaar te handelen. Het voornaamste doel van PR is veelal het bestendigen of imago verbetering en niet verkoop of marketing. PR werkt vooral op basis van imago-onderzoek. 5 hoofddoelen van PR : - Ze moeten zich kunnen aanpassen aan de omgeving : trends analyseren, probleemsituaties oplossen, ze moeten begrip kweken bij publiek door mee te praten over issues en een standpunt daarover in te nemen. - acceptatie van het beleid van de organisatie : plan uitvoeren, of door activiteiten te ontwikkelen voor betere bedrijfsacceptatie - vormgeving van de verantwoordelijkheid in de samenleving : men moet tegenover de......

Words: 7525 - Pages: 31