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Corporate Communications

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Corporate Communication Article Summary
Technology Transforms Corporate Communications

Tina Kelly
Dr. Wills
Southern New Hampshire University
OL 690
09/14/2014

Technology and social media is becoming a driving force in the success of businesses and communication within them and their consumers. While these new media options compete with corporate efforts to reach today's increasingly distracted audience, Crescenzo said they also create new opportunities to not only connect and share information, but also to create new relationships and gain valuable feedback. Never accept these words again: 'That's the way we've always done it around here.' Because the way you've always done it doesn't work anymore. Kirby, L. D. (2012, Apr 12) This article enlightens readers on using social media and technology to improve communications internally and externally. In nearly all organizations, employees serve as the first audience of communication that could possibly be the demise or gainful future of the organization. Crescenzo has an idea of implementing a social network strictly for employees. Within this social network employees are able to vent and voice their complaints they have noticed within the organization, without fear of being reprimanded. Studies have shown that this system has decreased the amount of gossip and downgrading the company in the public eye. Also within the social network employees will be the first to see advertisements, publications, etc. This will also allow them to offer their feedback and to give possible ideas which they feel will be beneficial to the company. When it comes to branding, social media makes it possible to create communication to possible consumers that otherwise would be impossible. This will in hand increase revenue. Take advantage of our obsession with smart phones and reach front-line and field workers – anyone...

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