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Corporate Responsibility

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Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY

Corporate Responsibility and Marketing Strategy
Terrance Brinson
Strayer University

Contemporary Business 508
Dr. Jean Fonkoua
April 28, 2014

Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY
Abstract
This paper examines the corporate responsibility and marketing strategies of Apple Corporation. Also, discussed in this paper are the challenges that Apple has faced with factory workers, and trying to balance social responsibility and corporate performance to continue to keep its competitive advantage over its competition. Apple has proven to be a benchmark in the electronic industry by brand recognition, producing several different products which include iPod and the MacBook. Apples marketing strategy is focused on providing the best consumer experience in the world. By investing heavily in education, Apple is also helping their workers learn new skills so that they can better understand their rights. With continuing efforts, you will see in this paper how Apple is trying to strengthen their programs to help suppliers protect their workers.

Running Header: CORPORATE RESPONSIBILITY AND MARKETING STRATEGY
Introduction
Apple is a multinational company that is headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software and personal computers. Their best-known hardware products are the Mac line of computers, iPod media player, the iPhone smartphone, and the iPad tablet. This company is the second largest company in the world in information technology only behind Samsung, and Nokia. From 2008-2012 Fortune magazines named Apple the most admired company in the U.S. in 2008 and the world, in 2008-2012. In 2013, Apple has surpassed Coca-Cola to become the world’s most valuable brand in the Omni Groups “Best...

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