Premium Essay

Corporate Social Responsibility: Banyan Tree Holdings

In: Business and Management

Submitted By jeane9
Words 2910
Pages 12
In today’s business environment, a firm’s survival is dependent on how it responds to its stakeholders; CSR is a way that response is communicated. This paper explores whether CSR is necessary for the survival of Banyan Tree in today’s environment. We will evaluate the possible ways that CSR benefits the company and show that CSR is not necessary for Banyan Tree’s survival but it does play a strategic role in building brand equity along with a sustainable business.


Corporate Social Responsibility (CSR)

There are multiple interpretations of what CSR means, and while there is no set principle, we have defined CSR as the duty of a corporation to create wealth in ways that avoid harm to, protect, or enhance societal assets for the purposes of discussion.

Prevailing approaches to CSR were disconnected from strategy such that it obscured many opportunities for companies to benefit society . The outlook of CSR has changed since and modern business organizations have started to incorporate CSR, both internally and externally into their operations, aiming to achieve sustainable business development. This evolution arose due to increasing governmental regulations and societal expectations regarding the operation of companies, thus creating a divergence in business performance and expectations. CSR facilitates businesses in narrowing their performance-expectation gap .

In the modern business environment, companies do not only compete on price and quality of service, they need to be aware that stakeholders are increasingly discerning of how a firm handles environmental and social issues . Taking into consideration the performance-expectation gap, firms aim to formulate their CSR initiatives to meet stakeholders’ expectations. Typically, CSR is viewed as a cost to the company, but it can also be a source of opportunity and competitive advantage...

Similar Documents

Premium Essay

Management Strategic

...BANYAN TREE HOLDINGS LIMITED Introduction Founded in 1994 by Singaporean Ho Kwon Ping, Banyan Tree Holdings (BTH) Limited has developed into a multi-national operator with 30 hotels and resorts, over 60 spas 80 retail galleries and 3 golf courses in 27 countries. Banyan Tree has several operating business segments namely hotel investment, hotel management, spa operations, gallery operations, hotel residences, property sales, design and other services. Since the establishment of Banyan Tree, the Group has received over 600 awards and accolades with about 8,000 employees of over 50 nationalities, which inspired its global positioning. Banyan Tree’s commitment to environmental protection and corporate social responsibility has also received great recognition throughout the years. Strengths BTH’s strong brand identity can be seen from its great emphasis on environmental issues and giving back to the society. The organization has won awards such as the Pacific Asia Travel Association Gold Awards. Practices non-discriminatory hiring with 8000 staffs from across 50 nationalities, which provides diverse thinking and experience. Good target marketing. Banyan Tree taps into high-end market seeking for a romantic luxury resort, villa experience and its subsidiaries Laguna and Angsana focuses on providing towards families (Martin Roll, n.d.). Banyan Tree’s award winning in-house training and development academy has provided them with manpower to further extent their...

Words: 644 - Pages: 3

Premium Essay

Banyan Tree

...HKU774 CATHY ENZ ALI FARHOOMAND BANYAN TREE: SUSTAINABILITY OF A BRAND DURING RAPID GLOBAL EXPANSION Within the next five years, if we play our expansion card right and we manage our growth properly, we have a reasonable, credible opportunity to become one of the top two or three dominant players in a global space which is very niche but nevertheless very global. - K.P. Ho, CEO of Banyan Tree Holdings Limited1 On 14 August 2006, exactly two months after its initial public offering (“IPO”), Banyan Tree Holdings Limited announced second-quarter results for the period ending on 30 June. Revenue had more than doubled to S$71.42 million, largely due to recovery following the 2004 Indian Ocean tsunami. The company felt that this was only the beginning, however, and had earmarked part of the IPO proceeds to finance an ambitious expansion plan. At the core of its business development plan was a proposal to open 21 new resorts3 over four years that would span non-Asian territories from Greece to Mexico. Banyan Tree CEO Ho Kwon Ping’s vision was to “string a necklace [of Banyan Tree properties] around the world”. The Asian Financial Crisis of 1997, the SARS crisis of 2003 and the Indian Ocean tsunami of 2004 had taken their toll on the travel and tourism industry [see Exhibit 1]. Although recovery was on the horizon, Ho understood the need to diversify risks across geographical regions and the IPO provided the finances to venture out of familiar territory.......

Words: 15794 - Pages: 64

Premium Essay


...Support & Improvement of Education | Winner | Tat Consultancy Services | Adult Literacy Program | India | | | Merit Awardee | Coca Cola Foundation, Inc. | Creative Writing Workshop on Children’s Books | Philippines | | | Merit Awardee | Hong Kong & Shanghai Bank Corp. Phils. (HSBC) | Model of Excellence School in Esteban Abada | Philippines | | Best CSR Policies | Winner | Union Cement Corporation | Union Social Development and Management Program | Philippines | | | Merit Awardee | Unocal Thailand | The Social Responsibility Ambassadors Program | Thailand | | | Merit Awardee | Central Azucarera Don Pedro | The Community Development Program | Philippines | | Poverty Alleviation | Winner | Hindalco Industries | Integrated Rural Poverty Alleviation Program | India | | | Merit Awardee | Allen & Overy | Supporting “Helpers from Domestic Helpers” | Hong Kong | | | Merit Awardee | Seylan Bank | Comprehensive Microfinance for Micro-sector Empowerment | Sri Lank | | Special Achievement Award | Winner | Philippine Business for Social Progress |   | Philippines | 2004 | Best Workplace Practices | Winner | Hindustan Petroleum Corporation Ltd | Employee Friendly Project | India | | | Merit Awardee | Edaran Otomobil Nasional Berhad | Better Workplace, Better Performance | Malaysia | | | Merit Awardee | Johnson & Johnson (Phils.) Inc. | CREDO- Based Employee Care Program | Philippines | | | Merit...

Words: 1901 - Pages: 8

Premium Essay

Wcoa Report

...Global perspectives on governance: lessons from east and west While the core principles of governance are the same throughout the world, the Asian model places particular emphasis on trust and relationships. This paper discusses the key differences between the western and Asian approaches to help business leaders explore the best aspects of both. Conclusions 1. The corporate governance model that’s familiar in Asia, Africa and most developing nations places strong emphasis on trust and relationships. This can be beneficial for stakeholders: the typical pattern of ownership in businesses means that there can be a longer-term view of an organisation’s success compared with that in a western company. But the system is potentially vulnerable to corruption and cronyism. It can also be difficult to implement basic control procedures. 2. The prestige of what can be broadly termed the western governance model has diminished in the aftermath of the financial crisis. This model has driven globalisation and has emphasised a combination of legislation and standards as well as transparency, with a focus on developing appropriate structures, processes and frameworks. This is widely understood and helps to create a level playing field. But major financial failures over the past two years, such as that of Lehman Brothers, have shown that there are limits to what can be done to tighten checks and balances. A new emphasis on the behavioural aspects of governance is......

Words: 6676 - Pages: 27

Premium Essay


...9-906-415 REV: NOVEMBER 14, 2006 CHRISTOPHER A. BARTLETT VINCENT DESSAIN ANDERS SJÖMAN IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (B) After more than a decade spent struggling with the issue of child labor, Marianne Barner felt good about how IKEA had responded. But occasionally, she found herself wondering whether the progress the global furniture retailer had made was real and durable. Just as it had in the mid-1990s, in 2005 the company could still find itself on the defensive in dealing with the issue. Even more troubling to Barner was that after 10 years of working to prevent child labor among IKEA’s suppliers— introducing a clear code of conduct, developing internal controls and third-party audits, training its suppliers, supporting their corrective actions, and instituting stiff sanctions against offenders—the company was still finding cases of child labor in its supply chain. The latest issue had been drawn to Barner’s attention by Kaisa Mattson, the head of IKEA’s compliance office in south Asia. Like Barner herself a decade before, Mattson was facing the decision of whether to terminate a relationship with a long-standing major supplier. This one, however, had violated not one but several items in IKEA’s detailed code of conduct, known as “The IKEA Way on Purchasing Products”—or IWAY for short. Venkat Industries was a textile mill with over 10,000 workers, and a recent audit had shown that it had stopped using the water treatment plant it......

Words: 8055 - Pages: 33

Free Essay

Report on Dabur

...Market research project report On Usage and Attitude study Of Dabur Real Juice Submitted Towards Partial Fulfillment Of Master of Business Administration SUBMITTED TO SUBMITTED BY DR P.K Agarwal payal morwani Head Of The department MBA MBA Roll No.pgfa1337 COLLEGE OF ENGRINEERING & TECHNOLOGY IILM ACADEMY OF HIGHER LEARNING PlotNo-17&18 Knowledge Park – ll Greater Noida ACKNOWLEDGMENT It is said that life is mixture of achievement, experience, exposure, dreams and efforts to make those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi and Mr. Rakesh Sharma for providing me with a wonderful opportunity to pursue my project......

Words: 12428 - Pages: 50

Premium Essay

Tata Group- Corporate Restructuring

...Tata Group: Transforming the Sleeping Elephant “A company does not become global by simply participating in geographical markets around the world. The objective of globalization is to become globally competitive, leverage global opportunities and have the required global capabilities. It implies an organization, which employs talented people without reference to nationality. We are in the process of acquiring such competitive position and global capabilities”. Ratan Tata, Chairman, Tata Sons (Hindustan Times, September 5, 2004). “Despite popular perception Ratan Tata has more than lived up to JRD’s vision and expectations”. Deepakh Parekh, Chairman, HDFC, (India Today, February, 2003). The unfolding of a crisis After proposing the Strategic Plan in 1991, Ratan Tata observed: “I think we are in many more businesses than we should have been in and were perhaps not concerned about our market position in each of those businesses. I think the needs today are that we define our businesses much more articulately and that we remain focused rather than diffused, and that we become more aggressive than we used to be, much more market driven, much more concerned about our customer satisfaction (HBS Working Paper, 9-798-037).” Ratan Tata on being questioned in an interview regarding – what criteria he will choose in deciding what to keep and what not to, in his groups’ portfolio restructuring exercise? To this he replied, “One is certainly going to be: can we be in the first three in......

Words: 8239 - Pages: 33

Premium Essay

Strategy Case Studies

...S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a......

Words: 71150 - Pages: 285

Free Essay


...Business Quiz DHL Baseline/Tagline/AdLineof Company/Brands WE make importing Smooth Doordarshan Satyam Sivam Sundaram Electrolux India Makes life a little easier Energizer Keep going ESSAR Steel 24 carat steel Fed-Ex The World On Time Ford Mondeo Redefined Aggression Ford Motors Built for the road ahead Godrej locks PEACE OF MIND.GUARANTEED Graviera Suitings THE MAN OF SUBSTANCE Gucci Quality is remembered long after the price is forgotten Haier Inspired living Harley-Davidson If you don't have to answer to anyone, what would you do Harrod's retailer, ENTER A DIFFERENT London WORLD Hero Honda CBZ Motorcycling Unplugged Hero Honda Born in a studio, not in a Passion factory Hindustan Times Let there be light Hitachi Inspire the Next Honda The power of dreams Honda DIO FROM INDIA TO THE WORLD.AND TO YOU HSBC World's local bank Hughes Software Think skywards HYUNDAI Play a bigger game ELANTRA Hyundai's new ad Drive your way FILL IN YOUR AMBITION Johnnie Walker Keep Walking whiskey Kingfisher airlines Fly the good times Kodak You press the button and we do the rest Lacoste Because what you are LG EXPAND YOUR LIFE LG AC BREATHE HEALTHY Lufthansa There is no better way to 1 Created By: S.Sriram MBA-HR, TAMILNADU Company Accenture Air Deccan Air India Air Sahara Airtel AKAI Allen Solly Allianz Insurance Apple Computers Bajaj Auto Bajaj Pulsar Bajaj spirit Blue Star BluestarAC Bournvita Brooke Bond BSNL BUSINESS STANDARD BUSINESSWORL Magazine of......

Words: 24272 - Pages: 98

Premium Essay

Metro the region. Contents Key Facts 02 Corporate Data 33 Metro Holdings at a Glance 04 Partnerships 34 Chairman’s Message 06 Financial Highlights 36 Board of Directors 13 Financial Summary 38 Key Management 16 Corporate Structure 17 Corporate Social Responsibility and Sustainability Report 40 Portfolio Review 18 Corporate Governance 42 We embarked on a new chapter of our strategy by broadening our property portfolio to build sustainable streams of profitability which now includes residential and mixed-use developments, beyond our core commercial development interests. In continuing to strengthen and enhance our diversified portfolio, we remain focused on pursuing a prudent and balanced expansion approach to capitalise on our core competitive advantages for long-term growth. Key Facts NET PROFIT OF S$106.9 MILLION FOR FY2014 The Group achieved a 64.6% increase in net profit to S$106.9 million in FY2014 on the back of higher revenue from the property division, fair value adjustments and one-off items such as gains arising from the disposal of a warehouse in Singapore and negative goodwill on acquisition of an additional effective interest in EC Mall in Beijing. Revenue Net Asset Value S$194.3M S$1,182.6M +3.8% +3.3% Profit Before Tax Earnings Per Share S$124.8M 12.9 cents +52.1% 02 METRO HOLDINGS LIMITED Annual Report +65.4% PROPERTY......

Words: 51677 - Pages: 207

Free Essay


...“Deep Play: Notes on the Balinese Cockfight” Clifford Geertz Reprinted from The Interpretation of Cultures The Raid Early in April of 1958, my wife and I arrived, malarial and diffident, in a Balinese village we intended, as anthropologists, to study. A small place, about five hundred people, and relatively remote, it was its own world. We were intruders, professional ones, and the villagers dealt with us as Balinese seem always to deal with people not part of their life who yet press themselves upon them: as though we were not there. For them, and to a degree for ourselves, we were nonpersons, specters, invisible men. almost as satisfactory. If we ventured to approach someone (something one is powerfully inhibited from doing in such an atmosphere), he moved, negligently but definitively, away. If, seated or leaning against a wall, we had him trapped, he said nothing at all, or mumbled what for the Balinese is the ultimate nonword-"yes." The indifference, of course, was studied; the villagers were watching every move we made and they had an enormous amount of quite accurate information about who we were and what we were going to be doing. But they acted as if we simply did not exist, which, in fact, as this behavior was designed to inform us, we did not, or anyway not yet. cockfighting as "primitive," "backward," "unprogressive," and generally unbecoming an ambitious nation. And, as with those other embarrassments -opium smoking, begging, or uncovered breasts-it......

Words: 9538 - Pages: 39

Premium Essay

Marketing 101

...Lecture 1 – Chapters 1 and 2 Chap 1 Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return * Deal with customers, satisfying customers’ needs * Attract new customers by promising superior value * Keep and grow current customers by delivering satisfaction Marketing Process Understand the marketplace and customer needs and wants * Customer needs, wants and demands * Needs: status of felt deprivation, Maslow hierarchy of needs (Physiological, Safety, Belonging – Love, Self-esteem, Self-actualisation) * Wants: form that human needs take as they are shaped by culture and individual personality * Demands: humans wants that are backed by buying power * Conduct consumer research and analyse the large amount of data * Marketing offerings * Combination of products, services, information or experiences offered to a market to satisfy a need or want * Marketing myopia: mistake of sellers paying more attention to the specific products offered by a company rather than to the benefits and experiences produced by these products ~ focus on existing wants and lose sight of the underlying needs * Value and satisfaction * Satisfied customers will make repeated purchases and tell others about their good experience * Dissatisfied customers will switch to competitors and disparage the product to others ...

Words: 26994 - Pages: 108

Free Essay

Spa & Wellness Industry

...Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA01803, USA First edition 2008 Copyright © 2008 Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax ( 44) (0) 1865 853333; email: Alternatively you can submit your request online by visiting the Elsevier web site at http:/ /, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British......

Words: 153860 - Pages: 616

Free Essay


...Strategy An Exciting Year Chairman's Statement GCEO Review 01 02 04 05 06 08 10 12 buSineSS review insight into each of our business units SuSTainabiliTy and governance information on our organisation structure, management team, corporate governance, risk management and sustainability efforts 16 24 30 36 Board of Directors Organisation Structure Management Committee Senior Management Sustainability and Governance Philosophy Corporate Governance Investor Relations Risk Management Philosophy and Approach Sustainability 39 44 45 48 49 50 70 72 80 Group Consumer Group Enterprise Group Digital L!fe Key Awards and Accolades performance our performance at a glance financialS audited financial statements for the year ended 31 march 2014 89 91 92 Directors’ Report Statement of Directors Independent Auditors’ Report Consolidated Income Statement Consolidated Statement of Comprehensive Income Statements of Financial Position Statements of Changes in Equity Consolidated Statement of Cash Flows Notes to the Financial Statements 102 110 111 112 113 114 116 120 123 addiTional informaTion Shareholder and corporate information, as well as contact points for our offices worldwide Interested Person Transactions Shareholder Information Corporate Information Contact Points 205 206 208 209 Group Five-year Financial Summary Group Value Added Statements Management Discussion and Analysis ovERviEw ANNUAL REPORT 2014 BUSiNESS REviEw SUSTAiNABiLiTy AND......

Words: 84138 - Pages: 337

Free Essay


...The Big Book of Huddle Energizers Ideas to enliven your huddle Contributed by employees of Citibank Singapore Table of Contents Service Value # 1 – Make Each Interaction Personal ................................................. 6  Energizer: Hebrew Numerology ................................................................................... 6  Energizer: Brain Teaser ............................................................................................... 9  Energizer: Human Treasure Hunt............................................................................... 10  Energizer: Secret Hat Trick ........................................................................................ 11  Energizer: Accentuate the Positive............................................................................. 11  Energizer: Name Game.............................................................................................. 11  Energizer: Heart to Heart ........................................................................................... 11  Energizer: Guess my Body Language ........................................................................ 11  Energizer: How to Say Hello in Different Languages ................................................. 12  Energizer: Good Morning Game ................................................................................ 12  Service Value # 2 – Maintain A Professional Image ...................................................

Words: 24325 - Pages: 98